Rascasse Audience Intelligence

Monday Night Football Audience in United States

A data profile of the people who buy, follow and care about Monday Night Football in United States — modelled from more than twelve digital signal sources. Monday Night Football has an estimated audience of 16,939,335 people in United States.

#1among TV show in United States#33among Movie / TV Show / Series in United States#144in Sports

The average Monday Night Football fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Super Bowl, Buffalo Bills, with strongest over-indexing on NFL (1.97× the country average).

Demographically, the Monday Night Football audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monday Night Football fan in United States is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for NFL.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monday Night Football profile in United States.

Audience size
16.9M
in United States
Gender
33.4%♀
66.6% male
Age
34.4
average years
Country rank
#2021
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monday Night Football viewers

33.4% are female, 66.6% are male, average age 34.4.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Monday Night Football audience in United States
MetricValue
Female33.4%
Male66.6%
Average age34.4
Estimated audience size16,939,335
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Monday Night Football audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Monday Night Football audience comes from United States.

Worldwide audience distribution share by country for Monday Night Football
CountryShare
United States93.4%
Canada2.0%
Mexico1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monday Night Football audience in United States is strongest.

Fig. 05

Top regions by affinity

Monday Night Football fans by region: top regions in United States
#RegionReachAffinity×
01Montana~80K1.63×
02South Dakota~60K1.50×
03Wyoming~40K1.44×
04Wisconsin~400K1.41×
05North Dakota~50K1.39×
06Iowa~200K1.38×
07Colorado~400K1.36×
08Michigan~600K1.32×
09Idaho~100K1.28×
10Minnesota~300K1.27×
11Kansas~200K1.26×
12Missouri~300K1.22×
13New Mexico~100K1.20×
14Louisiana~200K1.12×
15Washington~400K1.11×
16Pennsylvania~600K1.10×
17Arizona~400K1.09×
18Ohio~600K1.08×
19Mississippi~100K1.05×
20Indiana~300K1.02×
21Nebraska~90K1.02×
22West Virginia~80K1.00×
23Maryland~300K0.98×
24Delaware~50K0.98×
25Alaska~40K0.97×
26Oregon~200K0.94×
27Texas~1.5M0.92×
28Nevada~100K0.91×
29Maine~60K0.91×
30Illinois~500K0.90×
31Tennessee~300K0.90×
32South Carolina~200K0.87×
33Florida~1M0.86×
34Oklahoma~200K0.86×
35New Hampshire~60K0.86×
36North Carolina~400K0.85×
37Kentucky~200K0.83×
38Arkansas~100K0.83×
39Virginia~300K0.82×
40Rhode Island~40K0.82×
41Georgia~400K0.81×
42Utah~100K0.74×
43Massachusetts~200K0.73×
44Hawaii~50K0.73×
45California~1.5M0.72×
46Alabama~200K0.71×
47Connecticut~100K0.69×
48Washington, District of Columbia~30K0.68×
49New Jersey~300K0.64×
50New York~500K0.57×
Fig. 06

Affinity by region

Affinity by region — Monday Night Football, United States
0.57×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monday Night Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monday Night Football audience
#·InterestCategoryAffinity×
01NBC Sunday Night FootballMovies & TV4.37×
02Buffalo BillsSports3.47×
03San Francisco 49ersSports3.40×
04Philadelphia EaglesSports3.38×
05Super BowlSports3.26×
06Denver BroncosSports3.22×
07Chicago BearsSports3.21×
08Kansas City ChiefsSports3.21×
09Detroit LionsSports3.18×
10Los Angeles LakersSports3.01×
11Green Bay PackersSports2.94×
12Golden State WarriorsSports2.92×
13Pittsburgh SteelersSports2.83×
14NFL NetworkSports2.70×
15New England PatriotsSports2.70×
16NBA playoffsSports2.58×
17NFLSports1.97×
18American footballSports1.84×
19NBASports1.69×
20FIFA World CupSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monday Night Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monday Night Football audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
Early Adopter MentalityPOWER1.10×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monday Night Football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Convenience OrientationPREMIUM0.62×
TraditionCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monday Night Football have in United States?

Monday Night Football has an estimated audience of 16,939,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monday Night Football viewers?

33.4% of Monday Night Football fans are female, 66.6% are male, with an average age of 34.4 years.

03

Which brands do Monday Night Football fans like most?

Monday Night Football fans show strongest brand affinity for NFL (1.97×), Super Bowl (3.26×), and Buffalo Bills (3.47×) over the country average.

04

Where do Monday Night Football fans live in United States?

Monday Night Football fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Monday Night Football fans also like?

Beyond Monday Night Football itself, the audience over-indexes on Super Bowl (3.26×), Buffalo Bills (3.47×), Los Angeles Lakers (3.01×), and Chicago Bears (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Monday Night Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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