Monday Night Football Audience in United States

Monday Night Football logo

Monday Night Football has an estimated audience of 16,934,549 people in United States. 33.4% are female, 66.6% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: NFL, Super Bowl, Buffalo Bills, Los Angeles Lakers, Golden State Warriors.

The average Monday Night Football fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NFL, Super Bowl, Buffalo Bills, with strongest over-indexing on NFL (1.97× the country average). Demographically, the Monday Night Football audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Monday Night Football fans

Demographic split for Monday Night Football audience in United States
MetricValue
Female33.4%
Male66.6%
Average age34.4
Estimated audience size16,934,549

Audience persona

The typical Monday Night Football fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NFL.

Top regions in United States

Top regions ranked by reach for Monday Night Football in United States
RegionReachAffinity
California1,428,2260.77×
Texas1,427,0020.98×
Florida1,002,7350.87×
Pennsylvania658,5501.15×
Ohio604,6741.16×
Michigan597,7291.35×
New York560,7210.59×
Illinois523,2940.93×
Georgia451,2240.86×
North Carolina448,0000.88×
Washington382,2871.13×
Arizona364,0091.05×
Colorado361,6561.35×
Wisconsin361,3151.42×
Missouri360,1321.32×
Virginia336,7790.82×
Minnesota332,8751.37×
Indiana323,3881.05×
Tennessee322,5030.95×
Maryland298,5591.03×
New Jersey274,4720.64×
Louisiana257,2621.18×
Massachusetts227,9380.68×
South Carolina225,0760.88×
Iowa202,2311.45×
Oregon187,6310.97×
Kentucky180,1880.85×
Kansas177,4311.33×
Oklahoma167,1670.89×
Alabama162,6090.69×
Nevada153,2550.94×
Mississippi142,9631.02×
Arkansas114,5540.82×
Utah113,0880.75×
Connecticut110,1080.65×
Idaho104,1941.23×
New Mexico103,0051.21×
Nebraska84,5261×
West Virginia73,8350.94×
Montana73,4691.56×
South Dakota56,5571.44×
Hawaii52,7160.72×
Maine50,8070.84×
New Hampshire50,1260.75×
North Dakota46,5691.34×
Delaware44,8160.96×
Rhode Island39,9180.74×
Washington, District of Columbia36,2180.71×
Alaska31,1350.86×
Wyoming30,8221.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monday Night Football audience
BrandAffinityCategory
NFL1.97×Sports
Super Bowl3.26×Sports
Buffalo Bills3.47×Sports
Los Angeles Lakers3.01×Sports
Golden State Warriors2.92×Sports
Chicago Bears3.21×Sports
American football1.84×Sports
Philadelphia Eagles3.38×Sports
NBC Sunday Night Football4.37×Movies & TV
NBA1.69×Sports
NFL Network2.7×Sports
Kansas City Chiefs3.21×Sports
Detroit Lions3.18×Sports
NBA playoffs2.58×Sports
Green Bay Packers2.94×Sports
Denver Broncos3.22×Sports
Pittsburgh Steelers2.83×Sports
San Francisco 49ers3.4×Sports
College basketball2.5×Sports
New England Patriots2.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monday Night Football audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
Convenience OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.17
Social Media UsageJOY1.15
Sports ActivityPOWER1.11
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Monday Night Football
CountryShare
United States93.4%
Canada2.0%
Mexico1.6%

See Monday Night Football audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Monday Night Football have in United States?

Monday Night Football has an estimated audience of 16,934,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Monday Night Football fans?

33.4% of Monday Night Football fans are female, 66.6% are male, with an average age of 34.4 years.

Which brands do Monday Night Football fans like most?

Monday Night Football fans show strongest brand affinity for NFL (1.97×), Super Bowl (3.26×), and Buffalo Bills (3.47×) over the country average.

Where do Monday Night Football fans live in United States?

Monday Night Football fans in United States are most concentrated in California (reach 1,428,226), Texas (reach 1,427,002), and Florida (reach 1,002,735). These three regions account for the largest share of the active audience.

What other brands do Monday Night Football fans also like?

Beyond Monday Night Football itself, the audience over-indexes on Super Bowl (3.26×), Buffalo Bills (3.47×), Los Angeles Lakers (3.01×), and Golden State Warriors (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.