San Francisco 49ers Audience in United States

San Francisco 49ers logo

San Francisco 49ers has an estimated audience of 17,844,196 people in United States. 30.5% are female, 69.5% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Detroit Lions, Chicago Bears, Dak Prescott, Kansas City Chiefs.

The average San Francisco 49ers fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Detroit Lions, Chicago Bears, with strongest over-indexing on Aaron Rodgers (11.26× the country average). Demographically, the San Francisco 49ers audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of San Francisco 49ers fans

Demographic split for San Francisco 49ers audience in United States
MetricValue
Female30.5%
Male69.5%
Average age34.7
Estimated audience size17,844,196

Audience persona

The typical San Francisco 49ers fan in United States is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for San Francisco 49ers in United States
RegionReachAffinity
California3,944,4212.01×
Texas1,503,2310.98×
Florida820,1270.68×
Washington583,7561.63×
New York574,9330.58×
Illinois546,1610.92×
Pennsylvania539,9280.9×
North Carolina519,1830.97×
Arizona480,2791.32×
Ohio447,1670.81×
Georgia377,2720.69×
Virginia375,3980.86×
Michigan356,7790.76×
New Jersey324,6590.72×
Iowa310,7022.11×
Oregon296,9981.45×
South Carolina293,7521.09×
Nevada293,2921.7×
Tennessee289,7910.81×
Colorado251,8620.9×
Indiana231,4050.71×
Wisconsin231,2580.86×
Massachusetts224,3370.64×
Missouri217,4990.76×
Louisiana205,8630.89×
Mississippi200,2871.36×
Maryland199,5890.65×
Alabama182,0560.73×
Utah179,1511.12×
New Mexico174,3031.95×
Minnesota166,1050.65×
Hawaii162,6002.12×
Oklahoma159,0600.8×
Idaho158,8801.78×
Kentucky154,8920.69×
Arkansas137,8210.94×
Connecticut124,5990.7×
Kansas117,2460.83×
Nebraska82,9780.93×
Montana72,4631.46×
West Virginia65,5700.79×
New Hampshire44,0650.63×
Rhode Island42,0790.74×
South Dakota40,9920.99×
Delaware40,5980.82×
Maine37,7440.59×
Alaska36,6860.96×
North Dakota34,8110.95×
Wyoming29,1601.1×
Washington, District of Columbia24,2150.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco 49ers audience
BrandAffinityCategory
Aaron Rodgers11.26×Sports
Detroit Lions8.08×Sports
Chicago Bears6.78×Sports
Dak Prescott11.99×Sports
Kansas City Chiefs6.34×Sports
Denver Broncos6.78×Sports
Minnesota Vikings7.11×Sports
Miami Dolphins6.96×Sports
Los Angeles Rams7.52×Sports
Houston Texans7.69×Sports
Philadelphia Eagles5.59×Sports
Cincinnati Bengals8×Sports
New England Patriots5.04×Sports
Cleveland Browns5.86×Sports
Baltimore Ravens6.73×Sports
Pittsburgh Steelers4.85×Sports
Las Vegas Raiders6.3×Sports
New York Giants6.57×Sports
Dallas Cowboys5.65×Sports
New Orleans Saints6.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco 49ers audience
TraitClusterScore
Risk AppetiteTHRILL2.33
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.5
LGBTQ+ IdentityOPEN1.38
Sports ActivityPOWER1.18
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for San Francisco 49ers
CountryShare
United States78.2%
Mexico3.8%
Canada2.8%

See San Francisco 49ers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does San Francisco 49ers have in United States?

San Francisco 49ers has an estimated audience of 17,844,196 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco 49ers fans?

30.5% of San Francisco 49ers fans are female, 69.5% are male, with an average age of 34.7 years.

Which brands do San Francisco 49ers fans like most?

San Francisco 49ers fans show strongest brand affinity for Aaron Rodgers (11.26×), Detroit Lions (8.08×), and Chicago Bears (6.78×) over the country average.

Where do San Francisco 49ers fans live in United States?

San Francisco 49ers fans in United States are most concentrated in California (reach 3,944,421), Texas (reach 1,503,231), and Florida (reach 820,127). These three regions account for the largest share of the active audience.

What other brands do San Francisco 49ers fans also like?

Beyond San Francisco 49ers itself, the audience over-indexes on Detroit Lions (8.08×), Chicago Bears (6.78×), Dak Prescott (11.99×), and Kansas City Chiefs (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco 49ers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.