Rascasse Audience Intelligence

San Francisco 49ers Audience in United States

A data profile of the people who buy, follow and care about San Francisco 49ers in United States — modelled from more than twelve digital signal sources. San Francisco 49ers has an estimated audience of 17,722,608 people in United States.

#18among American football in United States#29among Team in United States#129in Sports

The average San Francisco 49ers fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Rodgers, Detroit Lions, Chicago Bears, with strongest over-indexing on Aaron Rodgers (11.26× the country average).

Demographically, the San Francisco 49ers audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco 49ers fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco 49ers profile in United States.

Audience size
17.7M
in United States
Gender
30.5%♀
69.5% male
Age
34.7
average years
Country rank
#1914
Team in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Francisco 49ers fans

30.5% are female, 69.5% are male, average age 34.7.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for San Francisco 49ers audience in United States
MetricValue
Female30.5%
Male69.5%
Average age34.7
Estimated audience size17,722,608
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the San Francisco 49ers audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

78.1%

of the worldwide San Francisco 49ers audience comes from United States.

Worldwide audience distribution share by country for San Francisco 49ers
CountryShare
United States78.1%
Mexico3.8%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco 49ers audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco 49ers fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.21×
02Iowa~300K2.12×
03New Mexico~200K2.02×
04California~3.5M1.90×
05Idaho~200K1.78×
06Nevada~300K1.67×
07Washington~600K1.60×
08Montana~70K1.47×
09Oregon~300K1.46×
10Mississippi~200K1.40×
11Arizona~500K1.29×
12Wyoming~30K1.17×
13Utah~200K1.10×
14South Carolina~300K1.09×
15South Dakota~40K1.06×
16Alaska~40K1.04×
17North Dakota~40K1.02×
18Arkansas~100K0.95×
19Nebraska~80K0.95×
20Texas~1.5M0.92×
21North Carolina~500K0.92×
22Louisiana~200K0.89×
23Pennsylvania~500K0.87×
24Illinois~500K0.87×
25Colorado~200K0.87×
26Delaware~40K0.86×
27Wisconsin~200K0.85×
28West Virginia~70K0.85×
29Virginia~400K0.84×
30Kansas~100K0.81×
31Ohio~400K0.79×
32Tennessee~300K0.78×
33Oklahoma~200K0.78×
34Rhode Island~40K0.77×
35Michigan~300K0.74×
36Missouri~200K0.74×
37Alabama~200K0.73×
38New Jersey~300K0.69×
39Indiana~200K0.69×
40Kentucky~200K0.69×
41Connecticut~100K0.69×
42Florida~800K0.66×
43Georgia~400K0.66×
44Maryland~200K0.65×
45New Hampshire~50K0.65×
46Minnesota~200K0.63×
47Massachusetts~200K0.62×
48Maine~40K0.61×
49New York~500K0.54×
50Washington, District of Columbia~30K0.48×
Fig. 06

Affinity by region

Affinity by region — San Francisco 49ers, United States
0.48×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco 49ers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco 49ers audience
#·InterestCategoryAffinity×
01Dak PrescottSports11.99×
02Aaron RodgersSports11.26×
03Detroit LionsSports8.08×
04Cincinnati BengalsSports8.00×
05Houston TexansSports7.69×
06Los Angeles RamsSports7.52×
07Minnesota VikingsSports7.11×
08Miami DolphinsSports6.96×
09Carolina PanthersSports6.90×
10Chicago BearsSports6.78×
11Denver BroncosSports6.78×
12Baltimore RavensSports6.73×
13New York GiantsSports6.57×
14Kansas City ChiefsSports6.34×
15Las Vegas RaidersSports6.30×
16Cleveland BrownsSports5.86×
17Dallas CowboysSports5.65×
18Philadelphia EaglesSports5.59×
19New England PatriotsSports5.04×
20Pittsburgh SteelersSports4.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco 49ers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco 49ers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Sports ActivityPOWER1.12×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco 49ers audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.74×
IndulgenceJOY0.75×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco 49ers have in United States?

San Francisco 49ers has an estimated audience of 17,722,608 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Francisco 49ers fans?

30.5% of San Francisco 49ers fans are female, 69.5% are male, with an average age of 34.7 years.

03

Which brands do San Francisco 49ers fans like most?

San Francisco 49ers fans show strongest brand affinity for Aaron Rodgers (11.26×), Detroit Lions (8.08×), and Chicago Bears (6.78×) over the country average.

04

Where do San Francisco 49ers fans live in United States?

San Francisco 49ers fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco 49ers fans also like?

Beyond San Francisco 49ers itself, the audience over-indexes on Detroit Lions (8.08×), Chicago Bears (6.78×), Kansas City Chiefs (6.34×), and Denver Broncos (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See San Francisco 49ers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco 49ers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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