Rascasse Audience Intelligence

Houston Texans Audience in United States

A data profile of the people who buy, follow and care about Houston Texans in United States — modelled from more than twelve digital signal sources. Houston Texans has an estimated audience of 13,882,844 people in United States.

#27among American football in United States#47among Team in United States#182in Sports

The average Houston Texans fan in United States is 34.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Buffalo Bills, Tampa Bay Buccaneers, Aaron Rodgers, with strongest over-indexing on Buffalo Bills (3.69× the country average).

Demographically, the Houston Texans audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Texans fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Texans profile in United States.

Audience size
13.9M
in United States
Gender
36.2%♀
63.8% male
Age
34.6
average years
Country rank
#2548
Team in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Texans fans

36.2% are female, 63.8% are male, average age 34.6.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Houston Texans audience in United States
MetricValue
Female36.2%
Male63.8%
Average age34.6
Estimated audience size13,882,844
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Houston Texans audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Houston Texans audience comes from United States.

Worldwide audience distribution share by country for Houston Texans
CountryShare
United States84.9%
Canada2.1%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Texans audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Texans fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M8.63×
02Louisiana~300K1.58×
03New Mexico~90K1.25×
04Mississippi~100K1.24×
05Kansas~100K1.23×
06Ohio~500K1.21×
07Arkansas~100K1.13×
08Michigan~400K1.11×
09Colorado~200K1.10×
10Oklahoma~200K1.06×
11Missouri~200K1.03×
12Iowa~100K0.99×
13Wyoming~20K0.98×
14Indiana~200K0.97×
15Maryland~200K0.96×
16Alabama~200K0.92×
17South Dakota~30K0.90×
18North Dakota~30K0.90×
19Pennsylvania~400K0.89×
20Tennessee~300K0.89×
21Florida~800K0.88×
22Minnesota~200K0.88×
23South Carolina~200K0.87×
24Wisconsin~200K0.85×
25Arizona~200K0.82×
26Nebraska~60K0.82×
27Nevada~100K0.80×
28North Carolina~300K0.79×
29West Virginia~50K0.79×
30Hawaii~50K0.79×
31Maine~40K0.79×
32Rhode Island~30K0.77×
33Delaware~30K0.77×
34Kentucky~100K0.76×
35Virginia~300K0.75×
36Montana~30K0.75×
37Illinois~300K0.74×
38Georgia~300K0.74×
39New Hampshire~40K0.73×
40Massachusetts~200K0.70×
41Idaho~50K0.67×
42Washington, District of Columbia~30K0.66×
43Washington~200K0.65×
44New York~500K0.64×
45Alaska~20K0.63×
46New Jersey~200K0.60×
47Connecticut~80K0.58×
48Utah~70K0.56×
49California~800K0.55×
50Oregon~80K0.47×
Fig. 06

Affinity by region

Affinity by region — Houston Texans, United States
0.47×1.00×8.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Texans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Texans audience
#·InterestCategoryAffinity×
01C. J. StroudSports7.07×
02Jacksonville JaguarsSports5.50×
03CBS Sports NetworkMovies & TV5.31×
04Florida State Seminoles footballSports5.25×
05Texas A&M Aggies footballSports5.25×
06NFL Sunday TicketEvent4.92×
07Tampa Bay BuccaneersSports4.71×
08Cincinnati BengalsSports4.65×
09Indianapolis ColtsSports4.38×
10Aaron RodgersSports4.23×
11Minnesota VikingsSports4.12×
12Cleveland BrownsSports3.94×
13Buffalo BillsSports3.69×
14Detroit LionsSports3.62×
15Dallas CowboysSports3.60×
16Denver BroncosSports3.37×
17Seattle SeahawksSports3.33×
18Pittsburgh SteelersSports2.89×
19Green Bay PackersSports2.81×
20American footballSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Texans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Texans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
Sports ActivityPOWER1.05×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Texans audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.75×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Texans have in United States?

Houston Texans has an estimated audience of 13,882,844 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston Texans fans?

36.2% of Houston Texans fans are female, 63.8% are male, with an average age of 34.6 years.

03

Which brands do Houston Texans fans like most?

Houston Texans fans show strongest brand affinity for Buffalo Bills (3.69×), Tampa Bay Buccaneers (4.71×), and Aaron Rodgers (4.23×) over the country average.

04

Where do Houston Texans fans live in United States?

Houston Texans fans in United States are most concentrated in Texas (reach ~10M), California (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Texans fans also like?

Beyond Houston Texans itself, the audience over-indexes on Tampa Bay Buccaneers (4.71×), Aaron Rodgers (4.23×), CBS Sports Network (5.31×), and American football (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Houston Texans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Texans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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