Houston Texans Audience in United States

Houston Texans logo

Houston Texans has an estimated audience of 13,961,512 people in United States. 36.2% are female, 63.8% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, CBS Sports Network, American football.

The average Houston Texans fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on Aaron Rodgers (4.23× the country average). Demographically, the Houston Texans audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Houston Texans fans

Demographic split for Houston Texans audience in United States
MetricValue
Female36.2%
Male63.8%
Average age34.6
Estimated audience size13,961,512

Audience persona

The typical Houston Texans fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Houston Texans in United States
RegionReachAffinity
Texas10,471,1348.98×
California853,0260.56×
Florida808,6250.86×
Ohio550,7641.28×
New York529,2360.68×
Michigan483,2311.32×
Pennsylvania411,4960.88×
Illinois363,4450.78×
North Carolina339,2510.81×
Georgia335,2090.78×
Louisiana291,3161.62×
Virginia265,9480.78×
Tennessee261,0870.93×
Maryland244,0311.02×
Indiana243,3250.95×
Arizona240,5920.84×
Missouri236,8721.05×
New Jersey224,6700.63×
Colorado220,5811×
Minnesota203,1391.02×
Wisconsin195,5240.93×
Alabama193,5410.99×
South Carolina183,2060.87×
Massachusetts176,7600.64×
Oklahoma161,2261.04×
Washington160,4690.57×
Kansas147,1031.34×
Mississippi136,4911.19×
Kentucky133,5920.76×
Arkansas125,2351.09×
Iowa109,0110.95×
Nevada108,3560.8×
Connecticut78,1410.56×
New Mexico77,5721.11×
Oregon71,8340.45×
Utah66,8600.53×
Nebraska55,8620.8×
West Virginia48,2780.74×
Hawaii43,7780.73×
Idaho40,0770.57×
Maine34,5570.69×
New Hampshire32,9120.6×
Washington, District of Columbia28,4080.68×
Delaware28,1370.73×
Rhode Island27,6210.62×
South Dakota27,4540.85×
Montana26,0880.67×
North Dakota24,9830.87×
Wyoming17,4920.85×
Alaska16,4830.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Texans audience
BrandAffinityCategory
Aaron Rodgers4.23×Sports
Buffalo Bills3.69×Sports
Tampa Bay Buccaneers4.71×Sports
CBS Sports Network5.31×Movies & TV
American football1.89×Sports
Detroit Lions3.62×Sports
Minnesota Vikings4.12×Sports
Cleveland Browns3.94×Sports
Jacksonville Jaguars5.5×Sports
Denver Broncos3.37×Sports
Cincinnati Bengals4.65×Sports
Indianapolis Colts4.38×Sports
Dallas Cowboys3.6×Sports
Florida State Seminoles football5.25×Sports
Pittsburgh Steelers2.89×Sports
NFL Sunday Ticket4.92×
Seattle Seahawks3.33×Sports
Texas A&M Aggies football5.25×Sports
Green Bay Packers2.81×Sports
C. J. Stroud7.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Texans audience
TraitClusterScore
PatriotismCONSERVATISM1.17
ExtroversionTHRILL1.14
Convenience OrientationPREMIUM1.09
Sports ActivityPOWER1.08
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Houston Texans
CountryShare
United States85.2%
Canada1.9%
Mexico1.9%

See Houston Texans audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Houston Texans have in United States?

Houston Texans has an estimated audience of 13,961,512 people in United States, concentrated in Texas and California.

What is the gender split and age of Houston Texans fans?

36.2% of Houston Texans fans are female, 63.8% are male, with an average age of 34.6 years.

Which brands do Houston Texans fans like most?

Houston Texans fans show strongest brand affinity for Aaron Rodgers (4.23×), Buffalo Bills (3.69×), and Tampa Bay Buccaneers (4.71×) over the country average.

Where do Houston Texans fans live in United States?

Houston Texans fans in United States are most concentrated in Texas (reach 10,471,134), California (reach 853,026), and Florida (reach 808,625). These three regions account for the largest share of the active audience.

What other brands do Houston Texans fans also like?

Beyond Houston Texans itself, the audience over-indexes on Buffalo Bills (3.69×), Tampa Bay Buccaneers (4.71×), CBS Sports Network (5.31×), and American football (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Texans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.