Rascasse Audience Intelligence

Dallas Cowboys Audience in United States

A data profile of the people who buy, follow and care about Dallas Cowboys in United States — modelled from more than twelve digital signal sources. Dallas Cowboys has an estimated audience of 17,929,681 people in United States.

#17among American football in United States#27among Team in United States#126in Sports

The average Dallas Cowboys fan in United States is 36.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Buffalo Bills, Aaron Rodgers, Tampa Bay Buccaneers, with strongest over-indexing on Buffalo Bills (4.1× the country average).

Demographically, the Dallas Cowboys audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Cowboys fan in United States is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Cowboys profile in United States.

Audience size
17.9M
in United States
Gender
33.0%♀
67.0% male
Age
36.5
average years
Country rank
#1889
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Cowboys fans

33.0% are female, 67.0% are male, average age 36.5.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Dallas Cowboys audience in United States
MetricValue
Female33.0%
Male67.0%
Average age36.5
Estimated audience size17,929,681
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Dallas Cowboys audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Dallas Cowboys audience comes from United States.

Worldwide audience distribution share by country for Dallas Cowboys
CountryShare
United States74.6%
Japan3.8%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Cowboys audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Cowboys fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6.5M4.24×
02New Mexico~300K2.90×
03Oklahoma~500K2.34×
04Mississippi~300K1.96×
05Arkansas~300K1.84×
06South Carolina~400K1.47×
07Virginia~600K1.44×
08Louisiana~300K1.44×
09West Virginia~100K1.31×
10Delaware~60K1.23×
11North Carolina~600K1.15×
12Kansas~200K1.11×
13Iowa~200K1.10×
14Wyoming~30K1.08×
15Maryland~300K1.07×
16Arizona~400K1.06×
17Tennessee~400K1.06×
18Pennsylvania~600K1.05×
19Idaho~90K1.02×
20South Dakota~40K0.97×
21Montana~50K0.96×
22North Dakota~30K0.93×
23Washington, District of Columbia~50K0.92×
24Nevada~100K0.85×
25Alabama~200K0.84×
26New Jersey~400K0.81×
27Hawaii~60K0.81×
28Nebraska~70K0.80×
29Missouri~200K0.79×
30Connecticut~100K0.79×
31Kentucky~200K0.77×
32Colorado~200K0.74×
33Ohio~400K0.72×
34Georgia~400K0.71×
35Wisconsin~200K0.65×
36Alaska~20K0.64×
37Florida~800K0.63×
38Utah~100K0.62×
39California~1M0.58×
40Indiana~200K0.54×
41Maine~30K0.54×
42Michigan~200K0.52×
43Rhode Island~30K0.51×
44Oregon~100K0.50×
45New York~500K0.49×
46Illinois~300K0.47×
47Minnesota~100K0.43×
48Washington~200K0.42×
49New Hampshire~20K0.35×
50Massachusetts~100K0.32×
Fig. 06

Affinity by region

Affinity by region — Dallas Cowboys, United States
0.32×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Cowboys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Cowboys audience
#·InterestCategoryAffinity×
01Florida State Seminoles footballSports5.92×
02CBS Sports NetworkMovies & TV5.87×
03Texas A&M Aggies footballSports5.84×
04Jacksonville JaguarsSports5.37×
05Cincinnati BengalsSports5.17×
06Aaron RodgersSports4.96×
07Tampa Bay BuccaneersSports4.91×
08Indianapolis ColtsSports4.87×
09Minnesota VikingsSports4.61×
10Cleveland BrownsSports4.53×
11New York GiantsSports4.34×
12Buffalo BillsSports4.10×
13Seattle SeahawksSports3.94×
14Miami DolphinsSports3.89×
15Denver BroncosSports3.88×
16Pittsburgh SteelersSports3.72×
17Green Bay PackersSports3.64×
18NFL NetworkSports2.65×
19NBA playoffsSports2.61×
20NBA FinalsSports2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Cowboys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Cowboys audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.98×
PatriotismCONSERVATISM0.94×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Cowboys audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
Design AffinityPREMIUM0.63×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Cowboys have in United States?

Dallas Cowboys has an estimated audience of 17,929,681 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas Cowboys fans?

33.0% of Dallas Cowboys fans are female, 67.0% are male, with an average age of 36.5 years.

03

Which brands do Dallas Cowboys fans like most?

Dallas Cowboys fans show strongest brand affinity for Buffalo Bills (4.1×), Aaron Rodgers (4.96×), and Tampa Bay Buccaneers (4.91×) over the country average.

04

Where do Dallas Cowboys fans live in United States?

Dallas Cowboys fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Cowboys fans also like?

Beyond Dallas Cowboys itself, the audience over-indexes on Aaron Rodgers (4.96×), Tampa Bay Buccaneers (4.91×), CBS Sports Network (5.87×), and Cleveland Browns (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Dallas Cowboys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Cowboys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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