Dallas Cowboys Audience in United States

Dallas Cowboys logo

Dallas Cowboys has an estimated audience of 17,929,681 people in United States. 33.0% are female, 67.0% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, CBS Sports Network, Cleveland Browns.

The average Dallas Cowboys fan in United States is 36.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on Aaron Rodgers (4.96× the country average). Demographically, the Dallas Cowboys audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Dallas Cowboys fans

Demographic split for Dallas Cowboys audience in United States
MetricValue
Female33.0%
Male67.0%
Average age36.5
Estimated audience size17,929,681

Audience persona

The typical Dallas Cowboys fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Dallas Cowboys in United States
RegionReachAffinity
Texas6,746,5614.38×
California1,191,8050.6×
Florida768,8380.63×
Virginia664,9351.52×
Pennsylvania641,6141.06×
North Carolina637,9941.18×
New York503,0520.5×
Oklahoma464,1772.33×
Ohio420,2250.76×
Georgia413,3320.75×
South Carolina406,4021.51×
Arizona406,0741.11×
Tennessee384,0731.07×
New Jersey375,0510.82×
Louisiana359,1031.55×
Maryland337,8171.1×
Illinois291,1880.49×
Mississippi278,3831.88×
Michigan267,9600.57×
Arkansas267,5011.81×
New Mexico255,6662.84×
Missouri226,1480.78×
Alabama223,6590.89×
Colorado204,1940.72×
Wisconsin185,4290.69×
Indiana178,1360.54×
Kentucky171,5730.76×
Iowa161,2621.09×
Kansas157,1501.11×
Washington156,3660.43×
Nevada150,2040.87×
Connecticut140,4960.78×
Minnesota117,2510.46×
Massachusetts116,4320.33×
Oregon103,3250.5×
West Virginia101,5581.22×
Utah98,8120.62×
Idaho88,1960.98×
Nebraska69,6190.77×
Hawaii61,3730.8×
Delaware56,3011.14×
Washington, District of Columbia49,3980.92×
Montana45,3720.91×
South Dakota37,9110.91×
Maine33,5540.52×
North Dakota32,9240.89×
Rhode Island27,0280.47×
Wyoming25,6930.97×
New Hampshire23,6900.34×
Alaska22,1100.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Cowboys audience
BrandAffinityCategory
Aaron Rodgers4.96×Sports
Buffalo Bills4.1×Sports
Tampa Bay Buccaneers4.91×Sports
CBS Sports Network5.87×Movies & TV
Cleveland Browns4.53×Sports
Minnesota Vikings4.61×Sports
Pittsburgh Steelers3.72×Sports
Green Bay Packers3.64×Sports
Denver Broncos3.88×Sports
Cincinnati Bengals5.17×Sports
Seattle Seahawks3.94×Sports
Indianapolis Colts4.87×Sports
Florida State Seminoles football5.92×Sports
Jacksonville Jaguars5.37×Sports
Miami Dolphins3.89×Sports
Texas A&M Aggies football5.84×Sports
Atlanta Falcons4.65×Sports
New York Giants4.34×Sports
NFL Network2.65×Sports
Detroit Lions3.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Cowboys audience
TraitClusterScore
Early Adopter MentalityPOWER1.27
LGBTQ+ IdentityOPEN1.22
Risk AppetiteTHRILL1.15
Sports ActivityPOWER1.12
ExtroversionTHRILL1.1
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Dallas Cowboys
CountryShare
United States74.7%
Japan3.8%
Canada2.6%

See Dallas Cowboys audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Dallas Cowboys have in United States?

Dallas Cowboys has an estimated audience of 17,929,681 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas Cowboys fans?

33.0% of Dallas Cowboys fans are female, 67.0% are male, with an average age of 36.5 years.

Which brands do Dallas Cowboys fans like most?

Dallas Cowboys fans show strongest brand affinity for Aaron Rodgers (4.96×), Buffalo Bills (4.1×), and Tampa Bay Buccaneers (4.91×) over the country average.

Where do Dallas Cowboys fans live in United States?

Dallas Cowboys fans in United States are most concentrated in Texas (reach 6,746,561), California (reach 1,191,805), and Florida (reach 768,838). These three regions account for the largest share of the active audience.

What other brands do Dallas Cowboys fans also like?

Beyond Dallas Cowboys itself, the audience over-indexes on Buffalo Bills (4.1×), Tampa Bay Buccaneers (4.91×), CBS Sports Network (5.87×), and Cleveland Browns (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Cowboys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.