Rascasse Audience Intelligence

Dallas Cowboys Audience in Germany

A data profile of the people who buy, follow and care about Dallas Cowboys in Germany — modelled from more than twelve digital signal sources. Dallas Cowboys has an estimated audience of 488,102 people in Germany.

#13among American football in Germany#178among Team in Germany#945in Sports

The average Dallas Cowboys fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NBA playoffs, NBA Finals, NFL, with strongest over-indexing on NBA playoffs (24.45× the country average).

Demographically, the Dallas Cowboys audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dallas Cowboys fan in Germany is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Cowboys profile in Germany.

Audience size
488K
in Germany
Gender
26.6%♀
73.4% male
Age
32.8
average years
Country rank
#11983
Team in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Cowboys fans

26.6% are female, 73.4% are male, average age 32.8.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Dallas Cowboys audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age32.8
Estimated audience size488,102
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Dallas Cowboys audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Dallas Cowboys audience comes from Germany.

Worldwide audience distribution share by country for Dallas Cowboys
CountryShare
United States74.6%
Japan3.8%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Cowboys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dallas Cowboys fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.69×
02Hessen~50K1.32×
03Bayern~90K1.16×
04Hamburg~10K1.03×
05Niedersachsen~50K1.01×
06Nordrhein-Westfalen~100K0.99×
07Baden-Württemberg~70K0.98×
08Berlin~20K0.98×
09Schleswig-Holstein~20K0.98×
10Bremen~4K0.94×
11Brandenburg~10K0.91×
12Mecklenburg-Vorpommern~8K0.91×
13Sachsen-Anhalt~10K0.88×
14Saarland~5K0.83×
15Sachsen~20K0.79×
16Thüringen~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Dallas Cowboys, Germany
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Cowboys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Cowboys audience
#·InterestCategoryAffinity×
01Cleveland BrownsSports43.61×
02Jacksonville JaguarsSports36.54×
03Indianapolis ColtsSports35.13×
04Cincinnati BengalsSports34.55×
05San Francisco 49ersSports29.40×
06Buffalo BillsSports29.37×
07New Orleans SaintsSports28.16×
08Pittsburgh SteelersSports27.63×
09NBA playoffsSports24.45×
10Tampa Bay BuccaneersSports23.88×
11Kansas City ChiefsSports23.23×
12New England PatriotsSports19.70×
13NBA FinalsSports19.44×
14Travis KelceSports16.56×
15Chicago BullsSports16.55×
16NFLSports9.89×
17BackyardHome & Garden9.66×
18IHF World Men's Handball ChampionshipSports7.04×
19TikTokInternet & Social Media4.17×
20FIFA World CupSports3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Cowboys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Cowboys audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
Early Adopter MentalityPOWER1.57×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Cowboys audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Cowboys have in Germany?

Dallas Cowboys has an estimated audience of 488,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dallas Cowboys fans?

26.6% of Dallas Cowboys fans are female, 73.4% are male, with an average age of 32.8 years.

03

Which brands do Dallas Cowboys fans like most?

Dallas Cowboys fans show strongest brand affinity for NBA playoffs (24.45×), NBA Finals (19.44×), and NFL (9.89×) over the country average.

04

Where do Dallas Cowboys fans live in Germany?

Dallas Cowboys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Cowboys fans also like?

Beyond Dallas Cowboys itself, the audience over-indexes on NBA Finals (19.44×), NFL (9.89×), Cleveland Browns (43.61×), and Buffalo Bills (29.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Dallas Cowboys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dallas Cowboys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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