Dallas Cowboys Audience in Germany
Dallas Cowboys has an estimated audience of 488,102 people in Germany. 26.6% are female, 73.4% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NBA playoffs, NBA Finals, Cleveland Browns, NFL, Buffalo Bills.
The average Dallas Cowboys fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NBA playoffs, NBA Finals, Cleveland Browns, with strongest over-indexing on NBA playoffs (24.45× the country average). Demographically, the Dallas Cowboys audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Dallas Cowboys fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 32.8 |
| Estimated audience size | 488,102 |
Audience persona
The typical Dallas Cowboys fan in Germany is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,782 | 0.99× |
| Bayern | 96,197 | 1.23× |
| Baden-Württemberg | 70,501 | 1.06× |
| Hessen | 51,190 | 1.38× |
| Niedersachsen | 46,966 | 0.99× |
| Rheinland-Pfalz | 42,138 | 1.72× |
| Berlin | 23,106 | 1.06× |
| Sachsen | 18,603 | 0.78× |
| Schleswig-Holstein | 17,370 | 0.99× |
| Brandenburg | 12,435 | 0.82× |
| Hamburg | 11,811 | 1.07× |
| Thüringen | 9,043 | 0.73× |
| Sachsen-Anhalt | 8,944 | 0.71× |
| Mecklenburg-Vorpommern | 7,957 | 0.85× |
| Saarland | 4,463 | 0.74× |
| Bremen | 3,686 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 24.45× | Sports |
| NBA Finals | 19.44× | Sports |
| Cleveland Browns | 43.61× | Sports |
| NFL | 9.89× | Sports |
| Buffalo Bills | 29.37× | Sports |
| Indianapolis Colts | 35.13× | Sports |
| TikTok | 4.17× | Internet & Social Media |
| San Francisco 49ers | 29.4× | Sports |
| IHF World Men's Handball Championship | 7.04× | Sports |
| Backyard | 9.66× | Home & Garden |
| Chicago Bulls | 16.55× | Sports |
| Kansas City Chiefs | 23.23× | Sports |
| Pittsburgh Steelers | 27.63× | Sports |
| Travis Kelce | 16.56× | Sports |
| Cincinnati Bengals | 34.55× | Sports |
| New England Patriots | 19.7× | Sports |
| Tampa Bay Buccaneers | 23.88× | Sports |
| FIFA World Cup | 3.52× | Sports |
| New Orleans Saints | 28.16× | Sports |
| Jacksonville Jaguars | 36.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Risk Appetite | THRILL | 1.5 |
| Sustainability | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.28 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.7% |
| Japan | 3.8% |
| Canada | 2.6% |
See Dallas Cowboys audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Dallas Cowboys have in Germany?
Dallas Cowboys has an estimated audience of 488,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dallas Cowboys fans?
26.6% of Dallas Cowboys fans are female, 73.4% are male, with an average age of 32.8 years.
Which brands do Dallas Cowboys fans like most?
Dallas Cowboys fans show strongest brand affinity for NBA playoffs (24.45×), NBA Finals (19.44×), and Cleveland Browns (43.61×) over the country average.
Where do Dallas Cowboys fans live in Germany?
Dallas Cowboys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,782), Bayern (reach 96,197), and Baden-Württemberg (reach 70,501). These three regions account for the largest share of the active audience.
What other brands do Dallas Cowboys fans also like?
Beyond Dallas Cowboys itself, the audience over-indexes on NBA Finals (19.44×), Cleveland Browns (43.61×), NFL (9.89×), and Buffalo Bills (29.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dallas Cowboys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.