Rascasse Audience Intelligence

Dallas Cowboys Fan Demographics in Germany

Dallas Cowboys has an estimated audience of 367K people in Germany.

#19among American football in Germany
#219among teams in Germany
#1231in Sports

The average Dallas Cowboys fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Dallas Cowboys ranks #10 among the 32 NFL teams in Germany — 1.4× the group median.

Compared with the other 31 NFL teams, Dallas Cowboys fans stand out for their interest in NBA on ESPN, NBA Finals and Tom Brady.

In Q3/2026, search interest was −35.1% on the same quarter a year earlier; the median across the group was +3.7%.

Interest is seasonal: January, October and November account for 44% of the year's searches, May is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Cleveland Browns, Indianapolis Colts, Jaden Smith, with strongest over-indexing on Cleveland Browns (43.61× the country average).

Demographically, the Dallas Cowboys audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

The typical Dallas Cowboys fan in Germany is more male, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
367K
in Germany
Gender
26.6%♀
73.4% male
Age
33.5
average years
Country rank
#15787
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dallas Cowboys fans

26.6% are female, 73.4% are male, average age 33.5.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Dallas Cowboys audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age33.5
Estimated audience size367K
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Dallas Cowboys audience in Germany
Age bracketShare%
16-2435%
25-3424%
35-4419%
45-5415%
55+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Dallas Cowboys audience comes from Germany.

Worldwide audience distribution share by country for Dallas Cowboys
CountryShare
United States81.8%
Japan2.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dallas Cowboys fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.69×
02Hessen~40K1.32×
03Bayern~70K1.16×
04Hamburg~9K1.03×
05Baden-Württemberg~50K0.99×
06Niedersachsen~40K0.99×
07Schleswig-Holstein~10K0.99×
08Nordrhein-Westfalen~80K0.98×
09Berlin~20K0.98×
10Bremen~3K0.94×
11Brandenburg~10K0.92×
12Sachsen-Anhalt~8K0.89×
13Mecklenburg-Vorpommern~6K0.89×
14Saarland~4K0.81×
15Sachsen~10K0.80×
16Thüringen~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Dallas Cowboys, Germany
0.77×1.00×1.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dallas Cowboys audience vs. the country average
#·InterestCategoryAffinity×
01Cleveland BrownsSports43.61×
02Indianapolis ColtsSports35.13×
03Jaden SmithSports34.86×
04San Francisco 49ersSports29.40×
05Buffalo BillsSports29.37×
06NBA playoffsSports24.45×
07Tampa Bay BuccaneersSports23.88×
08NBA on ESPNSports23.44×
09Kansas City ChiefsSports23.23×
10Bill MurraySports21.59×
11NBA FinalsSports19.44×
12Tom BradySports18.29×
13Travis KelceSports16.56×
14Chicago BullsSports16.55×
15NFLSports9.89×
16BackyardHome & Garden9.66×
17IHF World Men's Handball ChampionshipSports7.04×
18TikTokInternet & Social Media4.17×
19FIFA World CupSports3.52×
20BundesligaSports2.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dallas Cowboys audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dallas Cowboys audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
Early Adopter MentalityPOWER1.57×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dallas Cowboys audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in Germany

  • NFL (6,480,417)

See Dallas Cowboys audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Dallas Cowboys over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/dallas-cowboys-16144” · Methodology