NFL Audience in Germany
NFL has an estimated audience of 6,904,331 people in Germany. 39.3% are female, 60.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Street photography, 2. Bundesliga, 3. Liga.
The average NFL fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Street photography, with strongest over-indexing on Borussia Dortmund (2.33× the country average). Demographically, the NFL audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of NFL fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.7 |
| Estimated audience size | 6,904,331 |
Audience persona
The typical NFL fan in Germany is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,374,875 | 1.02× |
| Bayern | 1,136,990 | 1.15× |
| Baden-Württemberg | 876,987 | 1.05× |
| Niedersachsen | 679,276 | 1.14× |
| Hessen | 444,327 | 0.95× |
| Rheinland-Pfalz | 348,485 | 1.13× |
| Berlin | 298,114 | 1.08× |
| Sachsen | 291,317 | 0.97× |
| Schleswig-Holstein | 244,520 | 1.11× |
| Brandenburg | 185,707 | 0.97× |
| Hamburg | 163,695 | 1.18× |
| Sachsen-Anhalt | 138,245 | 0.87× |
| Thüringen | 132,626 | 0.85× |
| Mecklenburg-Vorpommern | 103,859 | 0.88× |
| Saarland | 65,067 | 0.86× |
| Bremen | 41,991 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.33× | Sports |
| FC Bayern Munich | 2.22× | Sports |
| Street photography | 4.26× | Technology & Electronics |
| 2. Bundesliga | 2.54× | Sports |
| 3. Liga | 3.93× | Sports |
| VfB Stuttgart | 2.5× | Sports |
| IHF World Men's Handball Championship | 3.09× | Sports |
| FIFA World Cup | 1.84× | Sports |
| UEFA Champions League | 1.85× | Sports |
| Bundesliga | 1.64× | Sports |
| Eintracht Frankfurt | 2.03× | Sports |
| Alternative hip hop | 3.23× | Music & Radio |
| Buffalo Bills | 9.89× | Sports |
| House music | 2.14× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| Zendaya | 5.43× | Movies & TV |
| Dallas Cowboys | 9.89× | Sports |
| Sportschau | 1.9× | Sports |
| Deutschrap | 2.88× | Music & Radio |
| RB Leipzig | 2.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Risk Appetite | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| Mexico | 4.8% |
| Canada | 3.9% |
See NFL audiences in other countries
More American football audiences in Germany
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
- New England Patriots (670,070)
Frequently asked questions
How many fans does NFL have in Germany?
NFL has an estimated audience of 6,904,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NFL fans?
39.3% of NFL fans are female, 60.7% are male, with an average age of 33.7 years.
Which brands do NFL fans like most?
NFL fans show strongest brand affinity for Borussia Dortmund (2.33×), FC Bayern Munich (2.22×), and Street photography (4.26×) over the country average.
Where do NFL fans live in Germany?
NFL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,374,875), Bayern (reach 1,136,990), and Baden-Württemberg (reach 876,987). These three regions account for the largest share of the active audience.
What other brands do NFL fans also like?
Beyond NFL itself, the audience over-indexes on FC Bayern Munich (2.22×), Street photography (4.26×), 2. Bundesliga (2.54×), and 3. Liga (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.