NFL Audience in Germany
NFL has an estimated audience of 6,904,331 people in Germany. 39.3% are female, 60.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Gil Ofarim, Stamp collecting, Google Analytics, Progressive rock.
The average NFL fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Gil Ofarim, Stamp collecting, with strongest over-indexing on Alaska (7.2× the country average). Demographically, the NFL audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: American football
Demographics of NFL fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.7 |
| Estimated audience size | 6,904,331 |
Audience persona
The typical NFL fan in Germany is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,374,875 | 1.02× |
| Bayern | 1,136,990 | 1.15× |
| Baden-Württemberg | 876,987 | 1.05× |
| Niedersachsen | 679,276 | 1.14× |
| Hessen | 444,327 | 0.95× |
| Rheinland-Pfalz | 348,485 | 1.13× |
| Berlin | 298,114 | 1.08× |
| Sachsen | 291,317 | 0.97× |
| Schleswig-Holstein | 244,520 | 1.11× |
| Brandenburg | 185,707 | 0.97× |
| Hamburg | 163,695 | 1.18× |
| Sachsen-Anhalt | 138,245 | 0.87× |
| Thüringen | 132,626 | 0.85× |
| Mecklenburg-Vorpommern | 103,859 | 0.88× |
| Saarland | 65,067 | 0.86× |
| Bremen | 41,991 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 7.2× | Travel & Leisure |
| Gil Ofarim | 1.73× | Music & Radio |
| Stamp collecting | 6.9× | Home & Garden |
| Google Analytics | 2.96× | Internet & Social Media |
| Progressive rock | 1.77× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.35× | Music & Radio |
| Building insulation | 4.69× | Home & Garden |
| Tuscany | 4.41× | Travel & Leisure |
| Sailor | 4.44× | Travel & Leisure |
| Jura Mountains | 4.98× | Travel & Leisure |
| Golden Gate | 4.77× | Games |
| Hog Hunting | 4.08× | Sports |
| Handmade Gifts | 1.65× | Kids & Family |
| Staycation | 3.05× | Home & Garden |
| Minnesota | 4.89× | Travel & Leisure |
| Mülheim | 2.75× | Travel & Leisure |
| JDSU | 2.36× | Business & Career |
| Grover Cleveland | 9.89× | Politics & Society |
| Graham Greene | 3.15× | Literature |
| Carrie (novel) | 3.93× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Risk Appetite | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| Mexico | 4.8% |
| Canada | 3.9% |
See NFL audiences in other countries
More American football audiences in Germany
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
- New England Patriots (670,070)
Frequently asked questions
How many fans does NFL have in Germany?
NFL has an estimated audience of 6,904,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NFL fans?
39.3% of NFL fans are female, 60.7% are male, with an average age of 33.7 years.
Which brands do NFL fans like most?
NFL fans show strongest brand affinity for Alaska (7.2×), Gil Ofarim (1.73×), and Stamp collecting (6.9×) over the country average.
Where do NFL fans live in Germany?
NFL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,374,875), Bayern (reach 1,136,990), and Baden-Württemberg (reach 876,987). These three regions account for the largest share of the active audience.
What other brands do NFL fans also like?
Beyond NFL itself, the audience over-indexes on Gil Ofarim (1.73×), Stamp collecting (6.9×), Google Analytics (2.96×), and Progressive rock (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.