NFL Audience in Germany
A data profile of the people who buy, follow and care about NFL in Germany — modelled from more than twelve digital signal sources. NFL has an estimated audience of 7,249,277 people in Germany.
The average NFL fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FIFA World Cup, Transfermarkt, TikTok, with strongest over-indexing on FIFA World Cup (1.67× the country average).
Demographically, the NFL audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NFL fan in Germany is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the NFL profile in Germany.
Search interest · 12-month trend
Demographics of NFL fans
39.3% are female, 60.7% are male, average age 33.7.
Gender split
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.7 |
| Estimated audience size | 7,249,277 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide NFL audience comes from Germany.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
Geography
Where the NFL audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~200K | 1.16× | |
| 02 | Rheinland-Pfalz | ~300K | 1.13× | |
| 03 | Bayern | ~1M | 1.12× | |
| 04 | Niedersachsen | ~700K | 1.12× | |
| 05 | Schleswig-Holstein | ~200K | 1.12× | |
| 06 | Berlin | ~300K | 1.03× | |
| 07 | Baden-Württemberg | ~900K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~1.5M | 0.99× | |
| 09 | Brandenburg | ~200K | 0.97× | |
| 10 | Sachsen | ~300K | 0.96× | |
| 11 | Hessen | ~400K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~100K | 0.92× | |
| 13 | Sachsen-Anhalt | ~100K | 0.90× | |
| 14 | Thüringen | ~100K | 0.89× | |
| 15 | Saarland | ~70K | 0.89× | |
| 16 | Bremen | ~40K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NFL audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIBA EuroBasket | Sports | 5.82× | ||
| 02 | PDC World Championship Darts | Sports | 5.64× | ||
| 03 | Stanley Cup | Sports | 5.23× | ||
| 04 | NBA playoffs | Sports | 3.78× | ||
| 05 | NBA Finals | Sports | 3.40× | ||
| 06 | Transfermarkt | Sports | 2.52× | ||
| 07 | Rugby league | Sports | 2.50× | ||
| 08 | IHF World Men's Handball Championship | Sports | 2.10× | ||
| 09 | Sportschau | Sports | 1.94× | ||
| 10 | FIFA World Cup 2026 | Sports | 1.94× | ||
| 11 | Premier League | Sports | 1.93× | ||
| 12 | UEFA Europa League | Sports | 1.84× | ||
| 13 | Alexander Zverev | Sports | 1.78× | ||
| 14 | UEFA Champions League | Sports | 1.72× | ||
| 15 | FIFA World Cup | Sports | 1.67× | ||
| 16 | SV Werder Bremen | Sports | 1.60× | ||
| 17 | FC Barcelona | Sports | 1.60× | ||
| 18 | TikTok | Internet & Social Media | 1.58× | ||
| 19 | Real Madrid C.F. | Sports | 1.56× | ||
| 20 | Twitch | Games | 1.54× |
Personality of the NFL audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Spirituality | BALANCE | 1.15× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.76× | |
| Individualism | JOY | 0.81× |
Frequently asked questions
How many fans does NFL have in Germany?
NFL has an estimated audience of 7,249,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NFL fans?
39.3% of NFL fans are female, 60.7% are male, with an average age of 33.7 years.
Which brands do NFL fans like most?
NFL fans show strongest brand affinity for FIFA World Cup (1.67×), Transfermarkt (2.52×), and TikTok (1.58×) over the country average.
Where do NFL fans live in Germany?
NFL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do NFL fans also like?
Beyond NFL itself, the audience over-indexes on Transfermarkt (2.52×), TikTok (1.58×), UEFA Champions League (1.72×), and Sportschau (1.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More American football audiences in Germany
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- O. J. Simpson (1,216,036)
- Travis Kelce (1,130,481)
- Jaden Smith (748,563)
- New England Patriots (677,630)
See NFL audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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