Rascasse Audience Intelligence

Tom Brady Audience in Germany

A data profile of the people who buy, follow and care about Tom Brady in Germany — modelled from more than twelve digital signal sources. Tom Brady has an estimated audience of 610,763 people in Germany.

#8among American football in Germany#1767among Person in Germany#774in Sports

The average Tom Brady fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include New England Patriots, NBA playoffs, NBA Finals, with strongest over-indexing on New England Patriots (29.79× the country average).

Demographically, the Tom Brady audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tom Brady fan in Germany is more male, around 30.0 years old, with strong Risk Appetite tendencies and a notable affinity for New England Patriots.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Brady profile in Germany.

Audience size
611K
in Germany
Gender
32.3%♀
67.7% male
Age
30.0
average years
Country rank
#9956
Person in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Brady fans

32.3% are female, 67.7% are male, average age 30.0.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Tom Brady audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age30.0
Estimated audience size610,763
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Tom Brady audience in Germany
Age bracketShare%
16-1945%
20-2922%
30-3917%
40-4912%
50+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Tom Brady audience comes from Germany.

Worldwide audience distribution share by country for Tom Brady
CountryShare
United States58.1%
Brazil5.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Brady audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tom Brady fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.46×
02Hamburg~20K1.24×
03Bayern~100K1.18×
04Berlin~30K1.15×
05Hessen~50K1.14×
06Nordrhein-Westfalen~100K1.06×
07Baden-Württemberg~80K1.03×
08Bremen~5K0.98×
09Niedersachsen~60K0.97×
10Schleswig-Holstein~20K0.95×
11Saarland~7K0.91×
12Brandenburg~20K0.85×
13Sachsen~20K0.81×
14Thüringen~10K0.79×
15Mecklenburg-Vorpommern~9K0.79×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Tom Brady, Germany
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Brady audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Brady audience
#·InterestCategoryAffinity×
01Bill BelichickSports41.34×
02New England PatriotsSports29.79×
03Tampa Bay BuccaneersSports23.68×
04San Francisco 49ersSports19.47×
05Cleveland BrownsSports19.33×
06Pittsburgh SteelersSports18.83×
07Buffalo BillsSports18.01×
08Dallas CowboysSports17.27×
09NBA playoffsSports15.31×
10NBA FinalsSports12.33×
11Chicago BullsSports11.61×
12GoatPets & Animals10.32×
13NFLSports5.06×
14IHF World Men's Handball ChampionshipSports4.71×
15FIFA World CupSports3.05×
16UEFA Champions LeagueSports2.68×
17BundesligaSports2.36×
18TikTokInternet & Social Media2.13×
19MoviesMovies & TV2.12×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Brady audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Brady audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
Early Adopter MentalityPOWER1.39×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Brady audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.60×
Family OrientationCONSERVATISM0.60×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Brady have in Germany?

Tom Brady has an estimated audience of 610,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tom Brady fans?

32.3% of Tom Brady fans are female, 67.7% are male, with an average age of 30.0 years.

03

Which brands do Tom Brady fans like most?

Tom Brady fans show strongest brand affinity for New England Patriots (29.79×), NBA playoffs (15.31×), and NBA Finals (12.33×) over the country average.

04

Where do Tom Brady fans live in Germany?

Tom Brady fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Brady fans also like?

Beyond Tom Brady itself, the audience over-indexes on NBA playoffs (15.31×), NBA Finals (12.33×), FIFA World Cup (3.05×), and Tampa Bay Buccaneers (23.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Tom Brady audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tom Brady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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