Rascasse Audience Intelligence

Tom Brady Audience in Germany

Tom Brady has an estimated audience of 757K people in Germany.

#7among American football in Germany
#1519among people in Germany#696in Sports

The average Tom Brady fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Tom Brady ranks #7 among the 2729 objects in American football in Germany — 4.3× the group median.

Its fans are 3.7 years younger than the group average of 34.4.

Women make up 32.3% of the fan base, 1.1 percentage points more than the group average.

Compared with the other 2728 objects in American football, Tom Brady fans stand out for their interest in NBA on ESPN, Chicago Bulls and Goat.

Interest is seasonal: January, February and November account for 46% of the year's searches, April is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Bill Belichick, New England Patriots, Tampa Bay Buccaneers, with strongest over-indexing on Bill Belichick (41.34× the country average).

Demographically, the Tom Brady audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

The typical Tom Brady fan in Germany is more male, around 30.7 years old, with strong Risk Appetite tendencies and a notable affinity for Bill Belichick.

Category: Sports · Type: Person · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
757K
in Germany
Gender
32.3%♀
67.7% male
Age
30.7
average years
Country rank
#8793
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tom Brady fans

32.3% are female, 67.7% are male, average age 30.7.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Tom Brady audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age30.7
Estimated audience size757K
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Tom Brady audience in Germany
Age bracketShare%
16-2445%
25-3422%
35-4417%
45-5412%
55+4%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Tom Brady audience comes from Germany.

Worldwide audience distribution share by country for Tom Brady
CountryShare
United States57.2%
Brazil5.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tom Brady fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.48×
02Hamburg~20K1.24×
03Bayern~100K1.18×
04Berlin~40K1.15×
05Hessen~70K1.14×
06Nordrhein-Westfalen~200K1.05×
07Baden-Württemberg~100K1.03×
08Niedersachsen~70K0.96×
09Bremen~6K0.96×
10Schleswig-Holstein~30K0.95×
11Saarland~8K0.90×
12Brandenburg~20K0.87×
13Sachsen~30K0.81×
14Thüringen~20K0.79×
15Mecklenburg-Vorpommern~10K0.79×
16Sachsen-Anhalt~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Tom Brady, Germany
0.77×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tom Brady audience vs. the country average
#·InterestCategoryAffinity×
01Bill BelichickSports41.34×
02New England PatriotsSports29.79×
03Tampa Bay BuccaneersSports23.68×
04San Francisco 49ersSports19.47×
05Buffalo BillsSports18.01×
06Jaden SmithSports15.34×
07NBA playoffsSports15.31×
08NBA on ESPNSports14.86×
09NBA FinalsSports12.33×
10Chicago BullsSports11.61×
11GoatPets & Animals10.32×
12NFLSports5.06×
13IHF World Men's Handball ChampionshipSports4.71×
14TransfermarktSports3.15×
15FIFA World CupSports3.05×
16UEFA Champions LeagueSports2.68×
17BundesligaSports2.36×
18MoviesMovies & TV2.12×
19Borussia DortmundSports1.88×
20FC Bayern MunichSports1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tom Brady audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tom Brady audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
Early Adopter MentalityPOWER1.39×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tom Brady audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.60×
Family OrientationCONSERVATISM0.60×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in Germany

  • NFL (6,480,417)

See Tom Brady audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Tom Brady over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tom-brady-6812” · Methodology