Tom Brady Audience in Germany
Tom Brady has an estimated audience of 595,532 people in Germany. 32.3% are female, 67.7% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New England Patriots, NBA playoffs, NBA Finals, Tampa Bay Buccaneers, Bill Belichick.
The average Tom Brady fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New England Patriots, NBA playoffs, NBA Finals, with strongest over-indexing on New England Patriots (29.79× the country average). Demographically, the Tom Brady audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Tom Brady fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 30.0 |
| Estimated audience size | 595,532 |
Audience persona
The typical Tom Brady fan in Germany is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New England Patriots.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,148 | 1.08× |
| Bayern | 118,880 | 1.24× |
| Baden-Württemberg | 85,574 | 1.05× |
| Niedersachsen | 55,270 | 0.96× |
| Hessen | 53,890 | 1.19× |
| Rheinland-Pfalz | 46,388 | 1.55× |
| Berlin | 32,045 | 1.2× |
| Sachsen | 23,119 | 0.79× |
| Schleswig-Holstein | 19,838 | 0.93× |
| Hamburg | 15,149 | 1.13× |
| Brandenburg | 14,664 | 0.79× |
| Thüringen | 11,565 | 0.76× |
| Sachsen-Anhalt | 11,549 | 0.75× |
| Mecklenburg-Vorpommern | 8,489 | 0.75× |
| Saarland | 6,486 | 0.89× |
| Bremen | 4,777 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New England Patriots | 29.79× | Sports |
| NBA playoffs | 15.31× | Sports |
| NBA Finals | 12.33× | Sports |
| Tampa Bay Buccaneers | 23.68× | Sports |
| Bill Belichick | 41.34× | Sports |
| FIFA World Cup | 3.05× | Sports |
| Buffalo Bills | 18.01× | Sports |
| Chicago Bulls | 11.61× | Sports |
| NFL | 5.06× | Sports |
| San Francisco 49ers | 19.47× | Sports |
| IHF World Men's Handball Championship | 4.71× | Sports |
| Dallas Cowboys | 17.27× | Sports |
| Borussia Dortmund | 1.88× | Sports |
| Pittsburgh Steelers | 18.83× | Sports |
| Movies | 2.12× | Movies & TV |
| Goat | 10.32× | Pets & Animals |
| UEFA Champions League | 2.68× | Sports |
| Bundesliga | 2.36× | Sports |
| Sports | 1.91× | Sports |
| Cleveland Browns | 19.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.22 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.2% |
| Brazil | 5.1% |
| Canada | 4.4% |
See Tom Brady audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Tom Brady have in Germany?
Tom Brady has an estimated audience of 595,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tom Brady fans?
32.3% of Tom Brady fans are female, 67.7% are male, with an average age of 30.0 years.
Which brands do Tom Brady fans like most?
Tom Brady fans show strongest brand affinity for New England Patriots (29.79×), NBA playoffs (15.31×), and NBA Finals (12.33×) over the country average.
Where do Tom Brady fans live in Germany?
Tom Brady fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,148), Bayern (reach 118,880), and Baden-Württemberg (reach 85,574). These three regions account for the largest share of the active audience.
What other brands do Tom Brady fans also like?
Beyond Tom Brady itself, the audience over-indexes on NBA playoffs (15.31×), NBA Finals (12.33×), Tampa Bay Buccaneers (23.68×), and Bill Belichick (41.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tom Brady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.