Tom Brady Audience in United States

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Tom Brady has an estimated audience of 10,526,426 people in United States. 36.7% are female, 63.3% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Bill Belichick, Tampa Bay Buccaneers, Buffalo Bills, Cleveland Browns.

The average Tom Brady fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Bill Belichick, Tampa Bay Buccaneers, with strongest over-indexing on Aaron Rodgers (6.31× the country average). Demographically, the Tom Brady audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Tom Brady fans

Demographic split for Tom Brady audience in United States
MetricValue
Female36.7%
Male63.3%
Average age33.5
Estimated audience size10,526,426

Audience persona

The typical Tom Brady fan in United States is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Tom Brady in United States
RegionReachAffinity
California1,132,3370.98×
Texas866,7740.96×
Florida813,2941.14×
New York605,5851.03×
Massachusetts445,5582.15×
Pennsylvania380,3021.07×
Illinois357,6371.02×
Ohio324,0051×
Michigan315,4371.15×
North Carolina301,2570.95×
Georgia300,6850.93×
New Jersey284,8251.06×
Virginia251,8830.98×
Arizona195,2520.91×
Tennessee189,6450.9×
Maryland185,3901.02×
Washington177,1360.84×
Indiana173,2310.9×
Missouri171,4611.01×
Minnesota159,5431.06×
Wisconsin150,9640.95×
Colorado147,2440.89×
South Carolina146,8990.93×
Connecticut127,9151.21×
Louisiana125,8910.93×
Alabama125,6370.85×
Kentucky125,1580.95×
Oklahoma98,0600.84×
Nevada95,3420.94×
Oregon90,7950.75×
New Hampshire83,5772.01×
Kansas82,7391×
Iowa79,9340.92×
Mississippi73,4010.85×
Utah73,1540.78×
Arkansas71,3510.82×
Rhode Island63,7241.9×
Maine57,1911.52×
Nebraska44,9940.85×
Idaho41,1980.78×
Hawaii41,1370.91×
New Mexico40,8820.77×
West Virginia38,9920.8×
Washington, District of Columbia28,8250.91×
Delaware25,0290.86×
Montana23,4540.8×
South Dakota21,1890.87×
North Dakota20,3970.94×
Vermont20,1361.09×
Alaska13,7770.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Brady audience
BrandAffinityCategory
Aaron Rodgers6.31×Sports
Bill Belichick9.5×Sports
Tampa Bay Buccaneers6.11×Sports
Buffalo Bills4.57×Sports
Cleveland Browns5.45×Sports
CBS Sports Network6.73×Movies & TV
Pittsburgh Steelers4.32×Sports
New England Patriots4.14×Sports
Green Bay Packers4.16×Sports
Boston Celtics4.34×Sports
Miami Dolphins4.84×Sports
Cincinnati Bengals6.07×Sports
Indianapolis Colts5.68×Sports
American football2.13×Sports
Minnesota Vikings4.78×Sports
Los Angeles Rams5.16×Sports
National Football League draft6.75×Sports
New York Jets6.16×Sports
Denver Broncos4.17×Sports
Florida State Seminoles football6.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Brady audience
TraitClusterScore
Risk AppetiteTHRILL2.18
Luxury OrientationPREMIUM1.83
Early Adopter MentalityPOWER1.33
Sports ActivityPOWER1.16
PatriotismCONSERVATISM1.08
LGBTQ+ IdentityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Tom Brady
CountryShare
United States59.2%
Brazil5.1%
Canada4.4%

See Tom Brady audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Tom Brady have in United States?

Tom Brady has an estimated audience of 10,526,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Brady fans?

36.7% of Tom Brady fans are female, 63.3% are male, with an average age of 33.5 years.

Which brands do Tom Brady fans like most?

Tom Brady fans show strongest brand affinity for Aaron Rodgers (6.31×), Bill Belichick (9.5×), and Tampa Bay Buccaneers (6.11×) over the country average.

Where do Tom Brady fans live in United States?

Tom Brady fans in United States are most concentrated in California (reach 1,132,337), Texas (reach 866,774), and Florida (reach 813,294). These three regions account for the largest share of the active audience.

What other brands do Tom Brady fans also like?

Beyond Tom Brady itself, the audience over-indexes on Bill Belichick (9.5×), Tampa Bay Buccaneers (6.11×), Buffalo Bills (4.57×), and Cleveland Browns (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Brady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.