Los Angeles Rams Audience in United States

Los Angeles Rams logo

Los Angeles Rams has an estimated audience of 14,703,941 people in United States. 30.0% are female, 70.0% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Minnesota Vikings, Cleveland Browns.

The average Los Angeles Rams fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (8.98× the country average). Demographically, the Los Angeles Rams audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Los Angeles Rams fans

Demographic split for Los Angeles Rams audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.2
Estimated audience size14,703,941

Audience persona

The typical Los Angeles Rams fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Los Angeles Rams in United States
RegionReachAffinity
California3,705,2372.29×
Texas962,3240.76×
Florida753,7440.76×
Michigan617,2251.61×
New York571,1720.7×
Pennsylvania521,9051.05×
Washington476,0751.61×
Illinois456,1370.93×
Missouri422,8441.78×
Arizona387,7931.29×
Ohio365,8680.81×
North Carolina352,9210.8×
Virginia352,1460.98×
Georgia337,6970.75×
New Jersey321,7280.86×
Nevada238,7931.68×
Minnesota231,0451.1×
Maryland220,5040.87×
Tennessee214,5600.73×
Wisconsin214,0570.97×
Colorado209,8230.91×
Indiana198,7980.74×
South Carolina197,4970.89×
Oregon192,4071.14×
Massachusetts182,6170.63×
Louisiana168,3140.89×
Iowa143,4601.18×
Hawaii141,4082.24×
Utah128,7830.98×
Kansas127,1011.1×
Kentucky122,5850.66×
Oklahoma118,2100.72×
Mississippi116,2610.96×
Connecticut113,5180.77×
New Mexico105,6031.43×
Idaho102,9301.4×
Alabama97,1720.47×
Arkansas89,8990.74×
Nebraska65,8970.89×
Montana54,7301.34×
West Virginia46,8400.68×
South Dakota41,2931.21×
Delaware37,6320.93×
New Hampshire33,8370.58×
Washington, District of Columbia32,5220.74×
North Dakota31,2591.03×
Rhode Island30,6390.65×
Maine29,0900.55×
Alaska21,8310.69×
Vermont18,2880.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Rams audience
BrandAffinityCategory
Aaron Rodgers8.98×Sports
Buffalo Bills7.27×Sports
CBS Sports Network11.08×Movies & TV
Minnesota Vikings8.35×Sports
Cleveland Browns7.99×Sports
Tampa Bay Buccaneers8.18×Sports
Pittsburgh Steelers6.32×Sports
Indianapolis Colts8.97×Sports
Florida State Seminoles football10.96×Sports
Los Angeles Angels of Anaheim17.27×Sports
Cincinnati Bengals9.19×Sports
Green Bay Packers5.91×Sports
Denver Broncos6.53×Sports
Texas A&M Aggies football10.38×Sports
Detroit Lions5.89×Sports
NFL Sunday Ticket9.59×
Atlanta Falcons8.13×Sports
Miami Dolphins6.54×Sports
New York Jets8.63×Sports
Seattle Seahawks6.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Rams audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.2
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1.1
ExtroversionTHRILL1.08
Sports ActivityPOWER1.03
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Rams
CountryShare
United States79.5%
Mexico2.7%
Canada2.5%

See Los Angeles Rams audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Los Angeles Rams have in United States?

Los Angeles Rams has an estimated audience of 14,703,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Rams fans?

30.0% of Los Angeles Rams fans are female, 70.0% are male, with an average age of 35.2 years.

Which brands do Los Angeles Rams fans like most?

Los Angeles Rams fans show strongest brand affinity for Aaron Rodgers (8.98×), Buffalo Bills (7.27×), and CBS Sports Network (11.08×) over the country average.

Where do Los Angeles Rams fans live in United States?

Los Angeles Rams fans in United States are most concentrated in California (reach 3,705,237), Texas (reach 962,324), and Florida (reach 753,744). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Rams fans also like?

Beyond Los Angeles Rams itself, the audience over-indexes on Buffalo Bills (7.27×), CBS Sports Network (11.08×), Minnesota Vikings (8.35×), and Cleveland Browns (7.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Rams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.