Rascasse Audience Intelligence

Los Angeles Rams Audience in United States

A data profile of the people who buy, follow and care about Los Angeles Rams in United States — modelled from more than twelve digital signal sources. Los Angeles Rams has an estimated audience of 14,787,295 people in United States.

#24among American football in United States#44among Team in United States#173in Sports

The average Los Angeles Rams fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.27× the country average).

Demographically, the Los Angeles Rams audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles Rams fan in United States is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Rams profile in United States.

Audience size
14.8M
in United States
Gender
30.0%♀
70.0% male
Age
35.2
average years
Country rank
#2364
Team in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Rams fans

30.0% are female, 70.0% are male, average age 35.2.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Los Angeles Rams audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.2
Estimated audience size14,787,295
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Los Angeles Rams audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Los Angeles Rams audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Rams
CountryShare
United States79.4%
Mexico2.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Rams audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles Rams fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M2.18×
02Hawaii~100K2.16×
03Washington~500K1.76×
04Missouri~400K1.75×
05Nevada~200K1.59×
06New Mexico~100K1.47×
07Michigan~600K1.43×
08Idaho~100K1.42×
09Montana~50K1.33×
10Arizona~400K1.23×
11Iowa~100K1.20×
12Oregon~200K1.17×
13South Dakota~40K1.17×
14Kansas~100K1.09×
15Pennsylvania~500K1.03×
16Utah~100K0.97×
17North Dakota~30K0.96×
18Wyoming~20K0.96×
19Virginia~300K0.95×
20Mississippi~100K0.94×
21Wisconsin~200K0.93×
22Delaware~40K0.91×
23Illinois~400K0.89×
24Minnesota~200K0.89×
25Nebraska~70K0.89×
26Colorado~200K0.88×
27South Carolina~200K0.88×
28Louisiana~100K0.79×
29New Jersey~300K0.77×
30Maryland~200K0.77×
31Alaska~20K0.77×
32North Carolina~300K0.76×
33Washington, District of Columbia~30K0.76×
34Ohio~300K0.75×
35Connecticut~100K0.75×
36Florida~700K0.74×
37Arkansas~90K0.74×
38West Virginia~50K0.73×
39Texas~900K0.72×
40Georgia~300K0.72×
41Tennessee~200K0.72×
42Indiana~200K0.72×
43Oklahoma~100K0.71×
44Rhode Island~30K0.69×
45New York~500K0.66×
46Kentucky~100K0.65×
47Massachusetts~200K0.62×
48New Hampshire~40K0.62×
49Maine~30K0.58×
50Alabama~100K0.48×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Rams, United States
0.48×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Rams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Rams audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports17.27×
02CBS Sports NetworkMovies & TV11.08×
03Florida State Seminoles footballSports10.96×
04Texas A&M Aggies footballSports10.38×
05NFL Sunday TicketEvent9.59×
06Cincinnati BengalsSports9.19×
07Aaron RodgersSports8.98×
08Indianapolis ColtsSports8.97×
09New York JetsSports8.63×
10Minnesota VikingsSports8.35×
11Tampa Bay BuccaneersSports8.18×
12Atlanta FalconsSports8.13×
13Cleveland BrownsSports7.99×
14Buffalo BillsSports7.27×
15Miami DolphinsSports6.54×
16Denver BroncosSports6.53×
17Pittsburgh SteelersSports6.32×
18Seattle SeahawksSports6.12×
19Green Bay PackersSports5.91×
20Detroit LionsSports5.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Rams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Rams audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
PatriotismCONSERVATISM1.00×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Rams audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.48×
CreativityOPEN0.55×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Rams have in United States?

Los Angeles Rams has an estimated audience of 14,787,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles Rams fans?

30.0% of Los Angeles Rams fans are female, 70.0% are male, with an average age of 35.2 years.

03

Which brands do Los Angeles Rams fans like most?

Los Angeles Rams fans show strongest brand affinity for Buffalo Bills (7.27×), Aaron Rodgers (8.98×), and CBS Sports Network (11.08×) over the country average.

04

Where do Los Angeles Rams fans live in United States?

Los Angeles Rams fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Rams fans also like?

Beyond Los Angeles Rams itself, the audience over-indexes on Aaron Rodgers (8.98×), CBS Sports Network (11.08×), Minnesota Vikings (8.35×), and Cleveland Browns (7.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Los Angeles Rams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Rams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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