Los Angeles Rams Audience in Germany
Los Angeles Rams has an estimated audience of 334,888 people in Germany. 24.1% are female, 75.9% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jackie Robinson, Cleveland Browns, Indianapolis Colts, Los Angeles Chargers, Holiday village.
The average Los Angeles Rams fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jackie Robinson, Cleveland Browns, Indianapolis Colts, with strongest over-indexing on Jackie Robinson (171.09× the country average). Demographically, the Los Angeles Rams audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Los Angeles Rams fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 31.9 |
| Estimated audience size | 334,888 |
Audience persona
The typical Los Angeles Rams fan in Germany is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Jackie Robinson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,864 | 1.06× |
| Bayern | 60,979 | 1.13× |
| Baden-Württemberg | 42,951 | 0.94× |
| Niedersachsen | 35,283 | 1.08× |
| Hessen | 28,015 | 1.1× |
| Rheinland-Pfalz | 19,186 | 1.14× |
| Berlin | 15,639 | 1.04× |
| Sachsen | 15,472 | 0.94× |
| Schleswig-Holstein | 13,039 | 1.08× |
| Hamburg | 9,163 | 1.21× |
| Brandenburg | 8,546 | 0.82× |
| Thüringen | 8,318 | 0.97× |
| Sachsen-Anhalt | 7,813 | 0.9× |
| Mecklenburg-Vorpommern | 5,634 | 0.88× |
| Saarland | 3,407 | 0.83× |
| Bremen | 2,433 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jackie Robinson | 171.09× | Sports |
| Cleveland Browns | 37.92× | Sports |
| Indianapolis Colts | 33.28× | Sports |
| Los Angeles Chargers | 58.33× | Sports |
| Holiday village | 20× | Travel & Leisure |
| DeAndre Hopkins | 86.29× | Sports |
| Kansas City Chiefs | 22.17× | Sports |
| Texas Roadhouse | 63.88× | Food & Beverages |
| Cincinnati Bengals | 32.73× | Sports |
| Jacksonville Jaguars | 34.62× | Sports |
| Aaron Rodgers | 20.43× | Sports |
| Buffalo Bills | 18.46× | Sports |
| Red Lobster | 71.48× | Food & Beverages |
| Baltimore Ravens | 24.72× | Sports |
| Travis Kelce | 12.24× | Sports |
| Arizona Cardinals | 30.47× | Sports |
| Houston Texans | 26.43× | Sports |
| Green Bay Packers | 17.35× | Sports |
| Borussia Dortmund | 1.88× | Sports |
| Antonio Brown | 55.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.14 |
| Indulgence | JOY | 1.13 |
| Travelling | THRILL | 1.11 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| Mexico | 2.7% |
| Canada | 2.5% |
See Los Angeles Rams audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Los Angeles Rams have in Germany?
Los Angeles Rams has an estimated audience of 334,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Los Angeles Rams fans?
24.1% of Los Angeles Rams fans are female, 75.9% are male, with an average age of 31.9 years.
Which brands do Los Angeles Rams fans like most?
Los Angeles Rams fans show strongest brand affinity for Jackie Robinson (171.09×), Cleveland Browns (37.92×), and Indianapolis Colts (33.28×) over the country average.
Where do Los Angeles Rams fans live in Germany?
Los Angeles Rams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,864), Bayern (reach 60,979), and Baden-Württemberg (reach 42,951). These three regions account for the largest share of the active audience.
What other brands do Los Angeles Rams fans also like?
Beyond Los Angeles Rams itself, the audience over-indexes on Cleveland Browns (37.92×), Indianapolis Colts (33.28×), Los Angeles Chargers (58.33×), and Holiday village (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Los Angeles Rams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.