Rascasse Audience Intelligence

Los Angeles Rams Fan Demographics in Germany

Los Angeles Rams has an estimated audience of 272K people in Germany.

#27among American football in Germany
#281among teams in Germany
#1532in Sports

The average Los Angeles Rams fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Los Angeles Rams ranks #15 among the 32 NFL teams in Germany.

Its fans are 1.0 years younger than the group average of 33.6.

Women make up 24.1% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 31 NFL teams, Los Angeles Rams fans stand out for their interest in Jackie Robinson, College Football Playoff and DeAndre Hopkins.

In Q3/2026, search interest was +18.3% on the same quarter a year earlier; the median across the group was +3.7%.

Interest is seasonal: January, February and December account for 54% of the year's searches, May is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Jackie Robinson, College Football Playoff, DeAndre Hopkins, with strongest over-indexing on Jackie Robinson (171.09× the country average).

Demographically, the Los Angeles Rams audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Los Angeles Rams fan in Germany is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Jackie Robinson.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
272K
in Germany
Gender
24.1%♀
75.9% male
Age
32.6
average years
Country rank
#19553
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Los Angeles Rams fans

24.1% are female, 75.9% are male, average age 32.6.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Los Angeles Rams audience in Germany
MetricValue
Female24.1%
Male75.9%
Average age32.6
Estimated audience size272K
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Los Angeles Rams audience in Germany
Age bracketShare%
16-2437%
25-3424%
35-4419%
45-5413%
55+7%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Los Angeles Rams audience comes from Germany.

Worldwide audience distribution share by country for Los Angeles Rams
CountryShare
United States83.3%
Canada2.6%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Los Angeles Rams fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~7K1.18×
02Rheinland-Pfalz~20K1.14×
03Bayern~50K1.11×
04Schleswig-Holstein~10K1.09×
05Hessen~20K1.07×
06Niedersachsen~30K1.05×
07Nordrhein-Westfalen~60K1.00×
08Berlin~10K0.99×
09Bremen~2K0.98×
10Thüringen~7K0.97×
11Mecklenburg-Vorpommern~5K0.95×
12Sachsen-Anhalt~6K0.92×
13Baden-Württemberg~30K0.91×
14Sachsen~10K0.91×
15Brandenburg~8K0.91×
16Saarland~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Rams, Germany
0.90×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Los Angeles Rams audience vs. the country average
#·InterestCategoryAffinity×
01Jackie RobinsonSports171.09×
02College Football PlayoffSports105.91×
03DeAndre HopkinsSports86.29×
04Texas RoadhouseFood & Beverages63.88×
05Los Angeles ChargersSports58.33×
06Antonio BrownSports55.04×
07Cleveland BrownsSports37.92×
08Jacksonville JaguarsSports34.62×
09Bill MurraySports33.35×
10Indianapolis ColtsSports33.28×
11Cincinnati BengalsSports32.73×
12Arizona CardinalsSports30.47×
13Baltimore RavensSports24.72×
14Kansas City ChiefsSports22.17×
15Holiday villageTravel & Leisure20.00×
16Associated Wholesale GrocersShopping20.00×
17Papa John's PizzaFood & Beverages20.00×
18Buffalo BillsSports18.46×
19Travis KelceSports12.24×
20FIFA World CupSports2.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Los Angeles Rams audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Los Angeles Rams audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Urban LifestyleOPEN1.22×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Los Angeles Rams audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.47×
Quality AwarenessPREMIUM0.54×
Pet OwnershipJOY0.59×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in Germany

  • NFL (6,480,417)

See Los Angeles Rams audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Los Angeles Rams over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/los-angeles-rams-2005” · Methodology