Rascasse Audience Intelligence

Los Angeles Rams Audience in Germany

A data profile of the people who buy, follow and care about Los Angeles Rams in Germany — modelled from more than twelve digital signal sources. Los Angeles Rams has an estimated audience of 338,129 people in Germany.

#23among American football in Germany#252among Team in Germany#1259in Sports

The average Los Angeles Rams fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jackie Robinson, Cleveland Browns, Indianapolis Colts, with strongest over-indexing on Jackie Robinson (171.09× the country average).

Demographically, the Los Angeles Rams audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Los Angeles Rams fan in Germany is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Jackie Robinson.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Rams profile in Germany.

Audience size
338K
in Germany
Gender
24.1%♀
75.9% male
Age
31.9
average years
Country rank
#15927
Team in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Rams fans

24.1% are female, 75.9% are male, average age 31.9.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Los Angeles Rams audience in Germany
MetricValue
Female24.1%
Male75.9%
Average age31.9
Estimated audience size338,129
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Los Angeles Rams audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Los Angeles Rams audience comes from Germany.

Worldwide audience distribution share by country for Los Angeles Rams
CountryShare
United States79.4%
Mexico2.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Rams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Los Angeles Rams fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.16×
02Rheinland-Pfalz~20K1.15×
03Bayern~60K1.11×
04Schleswig-Holstein~10K1.09×
05Niedersachsen~30K1.06×
06Hessen~30K1.06×
07Nordrhein-Westfalen~70K1.01×
08Bremen~3K1.00×
09Berlin~10K0.99×
10Thüringen~8K0.96×
11Mecklenburg-Vorpommern~6K0.95×
12Sachsen-Anhalt~8K0.92×
13Baden-Württemberg~40K0.91×
14Sachsen~10K0.91×
15Brandenburg~9K0.90×
16Saarland~4K0.90×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Rams, Germany
0.90×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Rams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Rams audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports171.09×
02DeAndre HopkinsSports86.29×
03Red LobsterFood & Beverages71.48×
04Texas RoadhouseFood & Beverages63.88×
05Los Angeles ChargersSports58.33×
06Cleveland BrownsSports37.92×
07Jacksonville JaguarsSports34.62×
08Indianapolis ColtsSports33.28×
09Cincinnati BengalsSports32.73×
10Arizona CardinalsSports30.47×
11Houston TexansSports26.43×
12Baltimore RavensSports24.72×
13Kansas City ChiefsSports22.17×
14Aaron RodgersSports20.43×
15Holiday villageTravel & Leisure20.00×
16Papa John's PizzaFood & Beverages20.00×
17Associated Wholesale GrocersShopping20.00×
18Buffalo BillsSports18.46×
19Green Bay PackersSports17.35×
20Travis KelceSports12.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Rams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Rams audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Urban LifestyleOPEN1.22×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Rams audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.47×
Quality AwarenessPREMIUM0.54×
Pet OwnershipJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Rams have in Germany?

Los Angeles Rams has an estimated audience of 338,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Los Angeles Rams fans?

24.1% of Los Angeles Rams fans are female, 75.9% are male, with an average age of 31.9 years.

03

Which brands do Los Angeles Rams fans like most?

Los Angeles Rams fans show strongest brand affinity for Jackie Robinson (171.09×), Cleveland Browns (37.92×), and Indianapolis Colts (33.28×) over the country average.

04

Where do Los Angeles Rams fans live in Germany?

Los Angeles Rams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Rams fans also like?

Beyond Los Angeles Rams itself, the audience over-indexes on Cleveland Browns (37.92×), Indianapolis Colts (33.28×), Los Angeles Chargers (58.33×), and Holiday village (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Los Angeles Rams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Los Angeles Rams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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