Rascasse Audience Intelligence

Shedeur Sanders Audience in United States

A data profile of the people who buy, follow and care about Shedeur Sanders in United States — modelled from more than twelve digital signal sources. Shedeur Sanders has an estimated audience of 28,019,721 people in United States.

#5among American football in United States#21among Person in United States#56in Sports

The average Shedeur Sanders fan in United States is 35.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, California.

Top brand affinities include NFL, Cleveland Browns, Aaron Rodgers, with strongest over-indexing on NFL (1.67× the country average).

Demographically, the Shedeur Sanders audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shedeur Sanders fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shedeur Sanders profile in United States.

Audience size
28M
in United States
Gender
39.5%♀
60.5% male
Age
35.2
average years
Country rank
#1034
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shedeur Sanders fans

39.5% are female, 60.5% are male, average age 35.2.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Shedeur Sanders audience in United States
MetricValue
Female39.5%
Male60.5%
Average age35.2
Estimated audience size28,019,721
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Shedeur Sanders audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Shedeur Sanders audience comes from United States.

Worldwide audience distribution share by country for Shedeur Sanders
CountryShare
United States92.1%
Canada3.0%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shedeur Sanders audience in United States is strongest.

Fig. 05

Top regions by affinity

Shedeur Sanders fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2.5M2.70×
02Mississippi~500K2.17×
03Georgia~1.5M1.82×
04Colorado~700K1.70×
05Louisiana~600K1.67×
06Maryland~700K1.46×
07Alabama~500K1.39×
08South Carolina~600K1.38×
09North Carolina~1M1.31×
10Tennessee~600K1.19×
11Texas~2.5M1.15×
12Delaware~90K1.15×
13Virginia~800K1.14×
14Florida~2M1.07×
15Washington, District of Columbia~90K1.06×
16Missouri~500K1.05×
17Pennsylvania~900K1.02×
18Arkansas~200K1.02×
19Nebraska~100K0.99×
20Kansas~200K0.96×
21Michigan~700K0.95×
22Nevada~200K0.95×
23Illinois~800K0.93×
24Oklahoma~300K0.93×
25Kentucky~300K0.92×
26West Virginia~100K0.92×
27Indiana~500K0.91×
28Hawaii~100K0.90×
29New Jersey~600K0.85×
30Arizona~500K0.82×
31Wyoming~30K0.82×
32Wisconsin~300K0.81×
33Connecticut~200K0.81×
34Minnesota~300K0.78×
35Iowa~200K0.76×
36North Dakota~40K0.76×
37New York~1M0.75×
38South Dakota~50K0.75×
39Rhode Island~60K0.74×
40New Mexico~100K0.71×
41Massachusetts~400K0.70×
42California~2M0.69×
43Montana~50K0.69×
44Washington~400K0.68×
45Oregon~200K0.67×
46Idaho~90K0.65×
47Maine~60K0.61×
48Utah~100K0.60×
49New Hampshire~60K0.60×
50Alaska~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Shedeur Sanders, United States
0.60×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shedeur Sanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shedeur Sanders audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.20×
02Baker MayfieldSports3.92×
03Dak PrescottSports3.71×
04LSU Tigers footballSports3.24×
05Cleveland BrownsSports3.02×
06Aaron RodgersSports3.00×
07San Francisco 49ersSports2.18×
08Buffalo BillsSports1.97×
09Denver BroncosSports1.95×
10Anime conventionLiterature1.94×
11Mixed martial artsSports1.80×
12Pittsburgh SteelersSports1.79×
13Green Bay PackersSports1.76×
14CBS SportsMovies & TV1.75×
15NBA playoffsSports1.68×
16NFLSports1.67×
17NBA FinalsSports1.57×
18Super BowlSports1.55×
19Golden State WarriorsSports1.54×
20ESPNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shedeur Sanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shedeur Sanders audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.17×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shedeur Sanders audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shedeur Sanders have in United States?

Shedeur Sanders has an estimated audience of 28,019,721 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Shedeur Sanders fans?

39.5% of Shedeur Sanders fans are female, 60.5% are male, with an average age of 35.2 years.

03

Which brands do Shedeur Sanders fans like most?

Shedeur Sanders fans show strongest brand affinity for NFL (1.67×), Cleveland Browns (3.02×), and Aaron Rodgers (3×) over the country average.

04

Where do Shedeur Sanders fans live in United States?

Shedeur Sanders fans in United States are most concentrated in Texas (reach ~2.5M), Ohio (reach ~2.5M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Shedeur Sanders fans also like?

Beyond Shedeur Sanders itself, the audience over-indexes on Cleveland Browns (3.02×), Aaron Rodgers (3×), Russell Wilson (4.2×), and Mixed martial arts (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Shedeur Sanders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shedeur Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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