Baker Mayfield Audience in United States

Baker Mayfield logo

Baker Mayfield has an estimated audience of 5,168,405 people in United States. 21.0% are female, 79.0% are male, average age 36.8. Top regions: Florida, Texas, California. Top brand affinities: Brett Favre, Joe Namath, Aaron Rodgers, Troy Aikman, Cam Newton.

The average Baker Mayfield fan in United States is 36.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Brett Favre, Joe Namath, Aaron Rodgers, with strongest over-indexing on Brett Favre (75.73× the country average). Demographically, the Baker Mayfield audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Baker Mayfield fans

Demographic split for Baker Mayfield audience in United States
MetricValue
Female21.0%
Male79.0%
Average age36.8
Estimated audience size5,168,405

Audience persona

The typical Baker Mayfield fan in United States is more male, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Brett Favre.

Top regions in United States

Top regions ranked by reach for Baker Mayfield in United States
RegionReachAffinity
Florida533,0961.52×
Texas492,1981.11×
California397,6900.7×
Ohio363,2992.28×
Oklahoma259,6324.52×
New York226,5350.78×
Pennsylvania195,7901.13×
Illinois163,7910.95×
North Carolina148,3410.95×
Georgia132,3390.83×
Michigan131,3320.97×
Virginia127,9141.02×
Arizona121,3521.15×
New Jersey116,6210.89×
Tennessee99,4180.96×
Maryland95,3031.07×
Missouri93,8371.13×
Indiana83,4180.88×
Massachusetts82,7390.81×
Colorado81,0290.99×
Washington78,5690.76×
Alabama75,6271.05×
South Carolina71,1530.92×
Wisconsin67,9100.87×
Louisiana67,8651.02×
Minnesota63,7090.86×
Kentucky61,7580.95×
Kansas56,1041.38×
Connecticut43,7320.84×
Arkansas43,7161.03×
Iowa39,6540.93×
Oregon38,9880.66×
Nevada36,5530.73×
Mississippi33,2820.78×
Utah30,0230.65×
West Virginia23,4120.97×
Nebraska23,1750.89×
New Hampshire21,9141.08×
New Mexico19,4710.75×
Idaho17,4460.67×
Hawaii14,7410.66×
Washington, District of Columbia14,1640.91×
Maine13,2960.72×
Rhode Island12,5960.77×
Delaware11,5180.81×
Montana11,3220.79×
South Dakota9,6840.81×
North Dakota8,8790.84×
Alaska8,2770.75×
Vermont7,2220.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baker Mayfield audience
BrandAffinityCategory
Brett Favre75.73×Sports
Joe Namath82.15×Sports
Aaron Rodgers16.73×Sports
Troy Aikman51.23×Sports
Cam Newton39.71×Sports
DeAndre Hopkins54.09×Sports
Bill Belichick21.24×Sports
Cleveland Guardians17.16×Sports
Russell Wilson18.39×Sports
tsn51.66×Sports
Cleveland Browns11.56×Sports
Ohio State Buckeyes football19.01×Sports
Dak Prescott17.58×Sports
Detroit Lions9.37×Sports
Ben Roethlisberger29.76×Sports
Jerry Jones20×Sports
Oklahoma Sooners football21.22×Sports
Chicago Bears6.96×Sports
Denver Broncos8.03×Sports
Philip Rivers14.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baker Mayfield audience
TraitClusterScore
TraditionCONSERVATISM1.17
Risk AppetiteTHRILL1.12
Early Adopter MentalityPOWER1.09
Sports ActivityPOWER1.02
Social Media UsageJOY1.01
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Baker Mayfield
CountryShare
United States88.2%
Canada3.5%
United Kingdom1.4%

See Baker Mayfield audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Baker Mayfield have in United States?

Baker Mayfield has an estimated audience of 5,168,405 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Baker Mayfield fans?

21.0% of Baker Mayfield fans are female, 79.0% are male, with an average age of 36.8 years.

Which brands do Baker Mayfield fans like most?

Baker Mayfield fans show strongest brand affinity for Brett Favre (75.73×), Joe Namath (82.15×), and Aaron Rodgers (16.73×) over the country average.

Where do Baker Mayfield fans live in United States?

Baker Mayfield fans in United States are most concentrated in Florida (reach 533,096), Texas (reach 492,198), and California (reach 397,690). These three regions account for the largest share of the active audience.

What other brands do Baker Mayfield fans also like?

Beyond Baker Mayfield itself, the audience over-indexes on Joe Namath (82.15×), Aaron Rodgers (16.73×), Troy Aikman (51.23×), and Cam Newton (39.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Mayfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.