Rascasse Audience Intelligence

Baker Mayfield Audience in United States

A data profile of the people who buy, follow and care about Baker Mayfield in United States — modelled from more than twelve digital signal sources. Baker Mayfield has an estimated audience of 5,064,073 people in United States.

#91among American football in United States#700among Person in United States#563in Sports

The average Baker Mayfield fan in United States is 36.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Brett Favre, Joe Namath, Troy Aikman, with strongest over-indexing on Brett Favre (75.73× the country average).

Demographically, the Baker Mayfield audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baker Mayfield fan in United States is more male, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Brett Favre.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baker Mayfield profile in United States.

Audience size
5.1M
in United States
Gender
21.0%♀
79.0% male
Age
36.8
average years
Country rank
#6630
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baker Mayfield fans

21.0% are female, 79.0% are male, average age 36.8.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Baker Mayfield audience in United States
MetricValue
Female21.0%
Male79.0%
Average age36.8
Estimated audience size5,064,073
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Baker Mayfield audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3923%
40-4918%
50+14%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Baker Mayfield audience comes from United States.

Worldwide audience distribution share by country for Baker Mayfield
CountryShare
United States87.9%
Canada3.5%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baker Mayfield audience in United States is strongest.

Fig. 05

Top regions by affinity

Baker Mayfield fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K4.11×
02Ohio~300K2.10×
03Florida~500K1.57×
04Kansas~50K1.30×
05Pennsylvania~200K1.14×
06Missouri~90K1.08×
07New Hampshire~20K1.08×
08Arizona~100K1.03×
09Maryland~90K1.03×
10Texas~500K1.02×
11West Virginia~20K1.02×
12Louisiana~70K1.01×
13Arkansas~40K1.01×
14North Carolina~200K1.00×
15Michigan~100K0.99×
16Colorado~80K0.98×
17South Carolina~80K0.97×
18Kentucky~60K0.97×
19Alabama~70K0.96×
20Virginia~100K0.95×
21Iowa~40K0.95×
22South Dakota~10K0.95×
23Tennessee~100K0.94×
24Nebraska~20K0.94×
25Wisconsin~70K0.93×
26Illinois~200K0.92×
27Delaware~10K0.92×
28Massachusetts~90K0.91×
29Indiana~90K0.91×
30North Dakota~10K0.91×
31Connecticut~50K0.90×
32Minnesota~70K0.89×
33Washington, District of Columbia~10K0.89×
34New Jersey~100K0.88×
35Rhode Island~10K0.88×
36Montana~10K0.86×
37Georgia~100K0.85×
38Mississippi~40K0.84×
39Vermont~8K0.83×
40Maine~20K0.82×
41New York~200K0.78×
42New Mexico~20K0.78×
43Washington~80K0.77×
44Nevada~40K0.74×
45Idaho~20K0.74×
46Alaska~8K0.74×
47Hawaii~20K0.70×
48California~400K0.67×
49Oregon~40K0.67×
50Utah~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Baker Mayfield, United States
0.65×1.00×4.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baker Mayfield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baker Mayfield audience
#·InterestCategoryAffinity×
01Joe NamathSports82.15×
02Brett FavreSports75.73×
03DeAndre HopkinsSports54.09×
04tsnSports51.66×
05Troy AikmanSports51.23×
06Cam NewtonSports39.71×
07Ben RoethlisbergerSports29.76×
08Bill BelichickSports21.24×
09Oklahoma Sooners footballSports21.22×
10Jerry JonesSports20.00×
11Ohio State Buckeyes footballSports19.01×
12Russell WilsonSports18.39×
13Dak PrescottSports17.58×
14Cleveland GuardiansSports17.16×
15Aaron RodgersSports16.73×
16Philip RiversSports14.74×
17Cleveland BrownsSports11.56×
18Detroit LionsSports9.37×
19Denver BroncosSports8.03×
20Chicago BearsSports6.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baker Mayfield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baker Mayfield audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.34×
PatriotismCONSERVATISM1.28×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baker Mayfield audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.81×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baker Mayfield have in United States?

Baker Mayfield has an estimated audience of 5,064,073 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Baker Mayfield fans?

21.0% of Baker Mayfield fans are female, 79.0% are male, with an average age of 36.8 years.

03

Which brands do Baker Mayfield fans like most?

Baker Mayfield fans show strongest brand affinity for Brett Favre (75.73×), Joe Namath (82.15×), and Troy Aikman (51.23×) over the country average.

04

Where do Baker Mayfield fans live in United States?

Baker Mayfield fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Baker Mayfield fans also like?

Beyond Baker Mayfield itself, the audience over-indexes on Joe Namath (82.15×), Troy Aikman (51.23×), Cam Newton (39.71×), and Aaron Rodgers (16.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Baker Mayfield audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baker Mayfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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