Troy Aikman Audience in United States

Troy Aikman logo

Troy Aikman has an estimated audience of 2,344,660 people in United States. 31.1% are female, 68.9% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Hauptschule, Nebraska, Horeca, Elsword, Alaska.

The average Troy Aikman fan in United States is 38.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hauptschule, Nebraska, Horeca, with strongest over-indexing on Hauptschule (33.09× the country average). Demographically, the Troy Aikman audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Troy Aikman fans

Demographic split for Troy Aikman audience in United States
MetricValue
Female31.1%
Male68.9%
Average age38.7
Estimated audience size2,344,660

Audience persona

The typical Troy Aikman fan in United States is more male, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Troy Aikman in United States
RegionReachAffinity
Texas371,3731.84×
California198,8880.77×
Florida130,9020.82×
New York92,9830.71×
Pennsylvania88,9761.13×
Ohio81,9411.13×
Illinois76,6880.98×
North Carolina66,7610.95×
Michigan63,5171.04×
Virginia60,2701.06×
Georgia59,7870.83×
Oklahoma55,4562.13×
Arizona54,8291.15×
New Jersey52,9230.89×
Missouri50,0641.32×
Tennessee45,9180.98×
Wisconsin41,7221.18×
Colorado40,9131.11×
Minnesota40,6381.21×
Indiana39,6730.93×
Maryland39,1050.97×
Washington37,2390.79×
Massachusetts34,6100.75×
South Carolina33,7570.96×
Alabama32,5580.99×
Louisiana31,3741.04×
Kentucky28,7140.98×
Kansas27,8641.51×
Arkansas24,4981.27×
Iowa23,1551.2×
Oregon22,2240.83×
Connecticut20,8320.89×
Mississippi19,2571×
Nevada17,9760.79×
Utah16,2230.77×
New Mexico13,4611.14×
Nebraska12,2891.05×
Idaho11,2900.96×
West Virginia9,7400.89×
Montana6,9661.07×
New Hampshire6,7450.73×
Hawaii6,2410.62×
Maine6,0500.72×
Washington, District of Columbia5,9700.85×
Delaware5,9690.92×
South Dakota5,7451.06×
North Dakota5,5561.15×
Rhode Island5,3230.71×
Alaska3,3970.68×
Wyoming3,1610.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Troy Aikman audience
BrandAffinityCategory
Hauptschule33.09×Kids & Family
Nebraska5.89×Travel & Leisure
Horeca20.49×Travel & Leisure
Elsword20.45×Games
Alaska2.06×Travel & Leisure
Gilbert Burns (fighter)18.27×Sports
YouTube Red20×Movies & TV
JamBase10.92×Music & Radio
John Kearns48.13×Movies & TV
Jingoism1.97×Politics & Society
Somerset, Kentucky20×Travel & Leisure
JDSU2.53×Business & Career
Gofobo19.5×Movies & TV
Hawes29.93×Travel & Leisure
UncommonGoods13.94×Shopping
Huisgenoot113.79×News
Shea Homes11.27×Home & Garden
Phil Keaggy21.94×Music & Radio
Kaytee16.46×Pets & Animals
Song Il-gook31.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Troy Aikman audience
TraitClusterScore
TraditionCONSERVATISM1.3
Community OrientationOPEN1.2
Risk AppetiteTHRILL1.19
PatriotismCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Troy Aikman
CountryShare
United States90.4%
Canada4.3%
United Kingdom1.5%

See Troy Aikman audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Troy Aikman have in United States?

Troy Aikman has an estimated audience of 2,344,660 people in United States, concentrated in Texas and California.

What is the gender split and age of Troy Aikman fans?

31.1% of Troy Aikman fans are female, 68.9% are male, with an average age of 38.7 years.

Which brands do Troy Aikman fans like most?

Troy Aikman fans show strongest brand affinity for Hauptschule (33.09×), Nebraska (5.89×), and Horeca (20.49×) over the country average.

Where do Troy Aikman fans live in United States?

Troy Aikman fans in United States are most concentrated in Texas (reach 371,373), California (reach 198,888), and Florida (reach 130,902). These three regions account for the largest share of the active audience.

What other brands do Troy Aikman fans also like?

Beyond Troy Aikman itself, the audience over-indexes on Nebraska (5.89×), Horeca (20.49×), Elsword (20.45×), and Alaska (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Troy Aikman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.