Dumb and Dumber Audience in United States

Dumb and Dumber logo

Dumb and Dumber has an estimated audience of 1,856,413 people in United States. 47.4% are female, 52.6% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Pedro Pascal, Idiocracy, Wedding Crashers, Groundhog Day (film), Invincible (2006 film).

The average Dumb and Dumber fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pedro Pascal, Idiocracy, Wedding Crashers, with strongest over-indexing on Pedro Pascal (52.7× the country average). Demographically, the Dumb and Dumber audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dumb and Dumber fans

Demographic split for Dumb and Dumber audience in United States
MetricValue
Female47.4%
Male52.6%
Average age38.6
Estimated audience size1,856,413

Audience persona

The typical Dumb and Dumber fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Dumb and Dumber in United States
RegionReachAffinity
California429,7161.15×
Texas321,0091.1×
Florida202,5530.88×
New York146,8350.77×
Illinois111,9590.99×
Pennsylvania111,8140.98×
Ohio111,7351.07×
Georgia92,6480.89×
Michigan92,6071.04×
North Carolina91,7780.9×
Arizona88,7081.28×
Tennessee69,3101.02×
New Jersey68,8490.8×
Indiana68,0021.1×
Washington65,9790.97×
Colorado65,7941.23×
Virginia64,6640.78×
Missouri58,6941.07×
Massachusetts58,2380.87×
Minnesota54,1501.11×
Wisconsin53,8241.06×
Kentucky49,2161.16×
Alabama46,7760.99×
South Carolina45,0600.88×
Oklahoma43,1231.15×
Louisiana40,2380.92×
Oregon40,1151.03×
Utah39,8751.31×
Maryland38,7500.66×
Iowa32,7611.17×
Nevada32,0940.98×
Kansas29,9761.12×
Arkansas29,8291.07×
Connecticut29,8210.88×
Mississippi23,8790.85×
New Mexico20,7281.22×
Idaho20,5101.21×
Nebraska19,6561.16×
West Virginia17,9061.13×
New Hampshire12,5550.94×
Hawaii12,3020.84×
Maine11,2940.93×
Montana10,5591.12×
Rhode Island9,3700.87×
South Dakota8,6931.11×
North Dakota8,3771.2×
Alaska6,5550.9×
Delaware6,1340.66×
Washington, District of Columbia5,4740.54×
Wyoming5,2371.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dumb and Dumber audience
BrandAffinityCategory
Pedro Pascal52.7×Movies & TV
Idiocracy108.04×Movies & TV
Wedding Crashers100.2×Movies & TV
Groundhog Day (film)73.18×Movies & TV
Invincible (2006 film)52.62×Movies & TV
The Rock (film)60.44×Movies & TV
Dustin Hoffman90.49×Movies & TV
Jimmy Butler54.56×Sports
Jack Nicholson55.08×Movies & TV
Winona Ryder40.64×Movies & TV
Lawrence Taylor108.86×Movies & TV
Sausage Party106.48×Movies & TV
Vince Vaughn53.63×Movies & TV
Toni Collette75.04×Movies & TV
Randy Moss90.21×Sports
Christopher Walken59.81×Movies & TV
We're the Millers82.37×Movies & TV
Leslie Mann70.78×Movies & TV
Deion Sanders32.98×Sports
Scary Movie (film series)35.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dumb and Dumber audience
TraitClusterScore
ExtroversionTHRILL1.24
Risk AppetiteTHRILL1.15
Early Adopter MentalityPOWER1.14
Convenience OrientationPREMIUM1.09
Sports ActivityPOWER1.06
TravellingTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Dumb and Dumber
CountryShare
United States42.7%
United Kingdom9.3%
Canada4.8%

See Dumb and Dumber audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dumb and Dumber have in United States?

Dumb and Dumber has an estimated audience of 1,856,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Dumb and Dumber fans?

47.4% of Dumb and Dumber fans are female, 52.6% are male, with an average age of 38.6 years.

Which brands do Dumb and Dumber fans like most?

Dumb and Dumber fans show strongest brand affinity for Pedro Pascal (52.7×), Idiocracy (108.04×), and Wedding Crashers (100.2×) over the country average.

Where do Dumb and Dumber fans live in United States?

Dumb and Dumber fans in United States are most concentrated in California (reach 429,716), Texas (reach 321,009), and Florida (reach 202,553). These three regions account for the largest share of the active audience.

What other brands do Dumb and Dumber fans also like?

Beyond Dumb and Dumber itself, the audience over-indexes on Idiocracy (108.04×), Wedding Crashers (100.2×), Groundhog Day (film) (73.18×), and Invincible (2006 film) (52.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dumb and Dumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.