Rascasse Audience Intelligence

Dumb and Dumber Audience in United States

A data profile of the people who buy, follow and care about Dumb and Dumber in United States — modelled from more than twelve digital signal sources. Dumb and Dumber has an estimated audience of 3,418,638 people in United States.

#386among Movie / TV Show / Series in United States#1133in Movies & TV

The average Dumb and Dumber fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pedro Pascal, Idiocracy, Invincible (2006 film), with strongest over-indexing on Pedro Pascal (52.7× the country average).

Demographically, the Dumb and Dumber audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dumb and Dumber fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Pedro Pascal.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumb and Dumber profile in United States.

Audience size
3.4M
in United States
Gender
47.4%♀
52.6% male
Age
38.6
average years
Country rank
#9220
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dumb and Dumber viewers

47.4% are female, 52.6% are male, average age 38.6.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Dumb and Dumber audience in United States
MetricValue
Female47.4%
Male52.6%
Average age38.6
Estimated audience size3,418,638
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Dumb and Dumber audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3925%
40-4920%
50+16%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Dumb and Dumber audience comes from United States.

Worldwide audience distribution share by country for Dumb and Dumber
CountryShare
United States45.7%
United Kingdom10.0%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumb and Dumber audience in United States is strongest.

Fig. 05

Top regions by affinity

Dumb and Dumber fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.28×
02North Dakota~7K1.27×
03New Mexico~20K1.24×
04Idaho~20K1.23×
05Arizona~70K1.21×
06Colorado~50K1.20×
07Iowa~30K1.20×
08South Dakota~8K1.20×
09Nebraska~20K1.19×
10Oklahoma~40K1.16×
11West Virginia~20K1.16×
12Montana~9K1.15×
13Kentucky~40K1.14×
14Arkansas~30K1.11×
15Kansas~30K1.11×
16Minnesota~50K1.10×
17Wyoming~5K1.09×
18California~300K1.07×
19Texas~300K1.07×
20Indiana~60K1.06×
21Missouri~50K1.06×
22Ohio~90K1.03×
23Wisconsin~40K1.03×
24Michigan~80K1.01×
25Tennessee~60K1.01×
26Oregon~30K1.01×
27Alaska~6K1.01×
28Nevada~30K0.99×
29Alabama~40K0.98×
30Illinois~90K0.96×
31Washington~50K0.96×
32New Hampshire~10K0.96×
33Pennsylvania~90K0.95×
34Maine~10K0.95×
35Louisiana~30K0.94×
36Connecticut~30K0.89×
37Rhode Island~8K0.89×
38Mississippi~20K0.88×
39North Carolina~70K0.87×
40Hawaii~10K0.87×
41South Carolina~40K0.86×
42Florida~200K0.85×
43Massachusetts~50K0.85×
44Georgia~70K0.84×
45New Jersey~60K0.77×
46Virginia~50K0.77×
47New York~100K0.73×
48Delaware~6K0.71×
49Maryland~30K0.68×
50Washington, District of Columbia~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Dumb and Dumber, United States
0.56×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumb and Dumber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumb and Dumber audience
#·InterestCategoryAffinity×
01Lawrence TaylorMovies & TV108.86×
02IdiocracyMovies & TV108.04×
03Sausage PartyMovies & TV106.48×
04Wedding CrashersMovies & TV100.20×
05Wendi McLendon-CoveyMovies & TV95.01×
06Dustin HoffmanMovies & TV90.49×
07Randy MossSports90.21×
08We're the MillersMovies & TV82.37×
09Toni ColletteMovies & TV75.04×
10Groundhog Day (film)Movies & TV73.18×
11Leslie MannMovies & TV70.78×
12The Rock (film)Movies & TV60.44×
13Christopher WalkenMovies & TV59.81×
14Jack NicholsonMovies & TV55.08×
15Vince VaughnMovies & TV53.63×
16Pedro PascalMovies & TV52.70×
17Invincible (2006 film)Movies & TV52.62×
18Winona RyderMovies & TV40.64×
19Scary Movie (film series)Movies & TV35.77×
20Anne HathawayMovies & TV30.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumb and Dumber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dumb and Dumber audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
PatriotismCONSERVATISM1.46×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dumb and Dumber audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.92×
Luxury OrientationPREMIUM0.98×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dumb and Dumber have in United States?

Dumb and Dumber has an estimated audience of 3,418,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dumb and Dumber viewers?

47.4% of Dumb and Dumber fans are female, 52.6% are male, with an average age of 38.6 years.

03

Which brands do Dumb and Dumber fans like most?

Dumb and Dumber fans show strongest brand affinity for Pedro Pascal (52.7×), Idiocracy (108.04×), and Invincible (2006 film) (52.62×) over the country average.

04

Where do Dumb and Dumber fans live in United States?

Dumb and Dumber fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dumb and Dumber fans also like?

Beyond Dumb and Dumber itself, the audience over-indexes on Idiocracy (108.04×), Invincible (2006 film) (52.62×), Wedding Crashers (100.2×), and The Rock (film) (60.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dumb and Dumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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