We're the Millers Audience in United States
We're the Millers has an estimated audience of 1,812,416 people in United States. 46.2% are female, 53.8% are male, average age 46.8. Top brand affinities: Horeca, Hauptschule, Hooked on Phonics, Kazuo Ishiguro, Paisley.
Top brand affinities include Horeca, Hauptschule, Hooked on Phonics, with strongest over-indexing on Horeca (66.98× the country average). Demographically, the We're the Millers audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of We're the Millers fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 46.8 |
| Estimated audience size | 1,812,416 |
Audience persona
The typical We're the Millers fan in United States is balanced, around 46.8 years old, with strong Extroversion tendencies and a notable affinity for Horeca.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horeca | 66.98× | Travel & Leisure |
| Hauptschule | 56.87× | Kids & Family |
| Hooked on Phonics | 35.41× | Kids & Family |
| Kazuo Ishiguro | 50.93× | Literature |
| Paisley | 24× | Fashion & Accessoires |
| Vacuum packing | 28.87× | Home & Garden |
| Johns Hopkins School of Nursing | 33.53× | Business & Career |
| Dog breed | 1.62× | Pets & Animals |
| Brown County, Wisconsin | 17.8× | Travel & Leisure |
| Hawes | 55.26× | Travel & Leisure |
| Whataburger | 2.2× | Food & Beverages |
| Elsword | 20× | Games |
| Mortgage insurance | 5.47× | Business & Career |
| Historic site | 4.31× | Arts & Culture |
| Alaska | 1.74× | Travel & Leisure |
| Knauf Insulation | 27.42× | Business & Career |
| Sussex County, New Jersey | 9.27× | Travel & Leisure |
| Saving | 2.67× | Business & Career |
| Mae Hong Son Province | 15.38× | Travel & Leisure |
| 3D printing | 2.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Convenience Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.6% |
| Australia | 4.5% |
See We're the Millers audiences in other countries
More Comedy audiences in United States
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- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for We're the Millers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.