We're the Millers Audience in United States
We're the Millers has an estimated audience of 1,812,416 people in United States. 46.2% are female, 53.8% are male, average age 46.8. Top brand affinities: Winona Ryder, 22 Jump Street, Jason Segel, Dumb and Dumber, Elizabeth Banks.
Top brand affinities include Winona Ryder, 22 Jump Street, Jason Segel, with strongest over-indexing on Winona Ryder (56.87× the country average). Demographically, the We're the Millers audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of We're the Millers fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 46.8 |
| Estimated audience size | 1,812,416 |
Audience persona
The typical We're the Millers fan in United States is balanced, around 46.8 years old, with strong Extroversion tendencies and a notable affinity for Winona Ryder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 56.87× | Movies & TV |
| 22 Jump Street | 111.96× | Movies & TV |
| Jason Segel | 66.98× | Movies & TV |
| Dumb and Dumber | 55.26× | Movies & TV |
| Elizabeth Banks | 43.72× | Movies & TV |
| Magic Mike | 51.85× | Movies & TV |
| Jack Nicholson | 33.12× | Movies & TV |
| Toni Collette | 46.39× | Movies & TV |
| Austin Powers (film series) | 44.75× | Movies & TV |
| Kim Cattrall | 50.93× | Movies & TV |
| Jason Sudeikis | 41.57× | Movies & TV |
| Zoolander | 42.33× | Movies & TV |
| Keri Russell | 28.87× | Movies & TV |
| Twin Peaks | 15.64× | Movies & TV |
| EuroTrip | 44.88× | Movies & TV |
| Legally Blonde | 25.93× | Movies & TV |
| Jamie Dornan | 33.53× | Movies & TV |
| Andy Samberg | 24.58× | Movies & TV |
| Isla Fisher | 20× | Movies & TV |
| The Big Lebowski | 26.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Convenience Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.6% |
| Australia | 4.5% |
See We're the Millers audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for We're the Millers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.