Rascasse Audience Intelligence

We're the Millers Audience in United States

A data profile of the people who buy, follow and care about We're the Millers in United States — modelled from more than twelve digital signal sources. We're the Millers has an estimated audience of 1,709,945 people in United States.

#35among Comedy in United States#1037among Movie / TV Show / Series in United States#2597in Movies & TV

The average We're the Millers fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Winona Ryder, Jason Segel, with strongest over-indexing on Elizabeth Banks (123.07× the country average).

Demographically, the We're the Millers audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical We're the Millers fan in United States is balanced, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the We're the Millers profile in United States.

Audience size
1.7M
in United States
Gender
46.2%♀
53.8% male
Age
46.8
average years
Country rank
#16095
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of We're the Millers viewers

46.2% are female, 53.8% are male, average age 46.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for We're the Millers audience in United States
MetricValue
Female46.2%
Male53.8%
Average age46.8
Estimated audience size1,709,945
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the We're the Millers audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4924%
50+39%
Fig. 04

Worldwide distribution

31.7%

of the worldwide We're the Millers audience comes from United States.

Worldwide audience distribution share by country for We're the Millers
CountryShare
United States31.7%
United Kingdom4.7%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the We're the Millers audience in United States is strongest.

Fig. 05

Top regions by affinity

We're the Millers fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.19×
02Montana~6K1.18×
03Idaho~10K1.16×
04North Dakota~4K1.16×
05Missouri~30K1.15×
06Colorado~30K1.15×
07New Mexico~10K1.15×
08South Dakota~5K1.15×
09Nebraska~10K1.13×
10Arizona~40K1.10×
11Kansas~20K1.10×
12Kentucky~20K1.09×
13Alaska~4K1.09×
14Utah~20K1.08×
15Indiana~40K1.07×
16Wisconsin~30K1.07×
17Ohio~60K1.06×
18Iowa~20K1.06×
19Michigan~50K1.05×
20Arkansas~20K1.04×
21West Virginia~9K1.04×
22Minnesota~30K1.03×
23New Hampshire~7K1.03×
24Oregon~20K1.02×
25Illinois~60K1.01×
26Maine~7K1.01×
27Texas~200K1.00×
28Pennsylvania~60K1.00×
29Tennessee~40K0.98×
30Washington~40K0.98×
31Nevada~20K0.98×
32Vermont~3K0.97×
33North Carolina~50K0.93×
34Hawaii~7K0.93×
35Massachusetts~30K0.92×
36Delaware~5K0.91×
37California~200K0.90×
38South Carolina~20K0.90×
39Connecticut~20K0.90×
40Rhode Island~5K0.90×
41Alabama~20K0.89×
42Mississippi~10K0.88×
43Louisiana~20K0.87×
44Florida~100K0.86×
45Georgia~50K0.83×
46Virginia~40K0.83×
47New Jersey~40K0.79×
48Maryland~20K0.78×
49New York~80K0.76×
50Washington, District of Columbia~4K0.69×
Fig. 06

Affinity by region

Affinity by region — We're the Millers, United States
0.69×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the We're the Millers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for We're the Millers audience
#·InterestCategoryAffinity×
01Elizabeth BanksMovies & TV123.07×
02Jason SegelMovies & TV92.59×
0322 Jump StreetMovies & TV86.17×
04Toni ColletteMovies & TV82.49×
05Dumb and DumberMovies & TV82.37×
06Winona RyderMovies & TV73.71×
07Jack NicholsonMovies & TV57.91×
08ZoolanderMovies & TV53.30×
09Deception (U.S. TV series)Movies & TV52.01×
10Magic MikeMovies & TV50.07×
11The Big LebowskiMovies & TV49.35×
12EuroTripMovies & TV48.09×
13Kim CattrallMovies & TV45.80×
14Jason SudeikisMovies & TV41.83×
15Donnie DarkoMovies & TV28.51×
16Twin PeaksMovies & TV23.79×
17Melissa McCarthyMovies & TV22.96×
18Zooey DeschanelMovies & TV22.75×
19Jonah HillMovies & TV22.59×
20Nicolas CageMovies & TV21.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the We're the Millers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by We're the Millers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
SpiritualityBALANCE1.45×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by We're the Millers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Quality AwarenessPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does We're the Millers have in United States?

We're the Millers has an estimated audience of 1,709,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of We're the Millers viewers?

46.2% of We're the Millers fans are female, 53.8% are male, with an average age of 46.8 years.

03

Which brands do We're the Millers fans like most?

We're the Millers fans show strongest brand affinity for Elizabeth Banks (123.07×), Winona Ryder (73.71×), and Jason Segel (92.59×) over the country average.

04

Where do We're the Millers fans live in United States?

We're the Millers fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do We're the Millers fans also like?

Beyond We're the Millers itself, the audience over-indexes on Winona Ryder (73.71×), Jason Segel (92.59×), Dumb and Dumber (82.37×), and Jack Nicholson (57.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for We're the Millers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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