A data profile of the people who buy, follow and care about Slacker in United States — modelled from more than twelve digital signal sources. Slacker has an estimated audience of 10,105,029 people in United States.
The average Slacker fan in United States is 42.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Virginia, Texas.
Top brand affinities include FedEx, CheapOair, Colorado Avalanche, with strongest over-indexing on FedEx (4.63× the country average).
Demographically, the Slacker audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Slacker fan in United States is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Slacker profile in United States.
57.3% are female, 42.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.3 |
| Estimated audience size | 10,105,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
Where the Slacker audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~60K | 5.58× | |
| 02 | Mississippi | ~7K | 2.07× | |
| 03 | Missouri | ~10K | 1.95× | |
| 04 | Utah | ~7K | 1.71× | |
| 05 | California | ~80K | 1.68× | |
| 06 | Washington | ~10K | 1.61× | |
| 07 | Massachusetts | ~10K | 1.57× | |
| 08 | Washington, District of Columbia | ~2K | 1.54× | |
| 09 | New York | ~30K | 1.36× | |
| 10 | Oregon | ~7K | 1.34× | |
| 11 | Colorado | ~8K | 1.18× | |
| 12 | Arizona | ~10K | 1.15× | |
| 13 | Illinois | ~20K | 1.13× | |
| 14 | Texas | ~40K | 1.12× | |
| 15 | Maryland | ~8K | 1.12× | |
| 16 | Nevada | ~4K | 1.03× | |
| 17 | New Jersey | ~10K | 1.00× | |
| 18 | Hawaii | ~2K | 1.00× | |
| 19 | Ohio | ~10K | 0.98× | |
| 20 | Michigan | ~10K | 0.98× | |
| 21 | Rhode Island | ~1K | 0.97× | |
| 22 | Georgia | ~10K | 0.96× | |
| 23 | Florida | ~30K | 0.95× | |
| 24 | North Carolina | ~10K | 0.91× | |
| 25 | Vermont | <1K | 0.91× | |
| 26 | Pennsylvania | ~10K | 0.87× | |
| 27 | Connecticut | ~4K | 0.87× | |
| 28 | Idaho | ~2K | 0.86× | |
| 29 | New Hampshire | ~1K | 0.86× | |
| 30 | Indiana | ~7K | 0.85× | |
| 31 | Iowa | ~3K | 0.80× | |
| 32 | Tennessee | ~7K | 0.78× | |
| 33 | Minnesota | ~5K | 0.78× | |
| 34 | Nebraska | ~2K | 0.78× | |
| 35 | Montana | <1K | 0.76× | |
| 36 | Alaska | <1K | 0.73× | |
| 37 | Wisconsin | ~5K | 0.72× | |
| 38 | Kansas | ~2K | 0.71× | |
| 39 | Arkansas | ~2K | 0.70× | |
| 40 | Maine | ~1K | 0.68× | |
| 41 | New Mexico | ~1K | 0.65× | |
| 42 | Louisiana | ~4K | 0.64× | |
| 43 | South Carolina | ~4K | 0.63× | |
| 44 | Oklahoma | ~3K | 0.63× | |
| 45 | Delaware | <1K | 0.62× | |
| 46 | Alabama | ~3K | 0.56× | |
| 47 | Kentucky | ~3K | 0.56× | |
| 48 | North Dakota | <1K | 0.55× | |
| 49 | West Virginia | ~1K | 0.50× | |
| 50 | South Dakota | <1K | 0.50× |
The strongest cross-interests of the Slacker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CheapOair | Travel & Leisure | 10.71× | ||
| 02 | Meet the Robinsons | Movies & TV | 9.77× | ||
| 03 | Colorado Avalanche | Sports | 9.64× | ||
| 04 | Weather forecasting | Home & Garden | 5.17× | ||
| 05 | FedEx | Business & Career | 4.63× | ||
| 06 | QVC | Movies & TV | 4.52× | ||
| 07 | Renewable energy | Business & Career | 4.21× | ||
| 08 | Sustainable energy | Home & Garden | 3.86× | ||
| 09 | The UPS Store | Shopping | 3.46× | ||
| 10 | Mortgage loans | Business & Career | 3.05× | ||
| 11 | Subway | Food & Beverages | 2.94× | ||
| 12 | Livemusic | Music & Radio | 2.87× | ||
| 13 | Britney Spears | Music & Radio | 2.81× | ||
| 14 | Discount stores | Shopping | 2.80× | ||
| 15 | Internet & Social Media | 2.58× | |||
| 16 | Shopping malls | Shopping | 2.51× | ||
| 17 | McDonald's | Food & Beverages | 2.40× | ||
| 18 | Pizza Hut | Food & Beverages | 2.40× | ||
| 19 | Airbnb | Travel & Leisure | 2.04× | ||
| 20 | Starbucks | Food & Beverages | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.88× | |
| Urban Lifestyle | OPEN | 1.78× | |
| Family Orientation | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Slacker has an estimated audience of 10,105,029 people in United States, concentrated in California and Virginia.
57.3% of Slacker fans are female, 42.7% are male, with an average age of 42.3 years.
Slacker fans show strongest brand affinity for FedEx (4.63×), CheapOair (10.71×), and Colorado Avalanche (9.64×) over the country average.
Slacker fans in United States are most concentrated in California (reach ~80K), Virginia (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Slacker itself, the audience over-indexes on CheapOair (10.71×), Colorado Avalanche (9.64×), The UPS Store (3.46×), and Pinterest (2.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Slacker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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