FedEx Audience in United States

FedEx logo

FedEx has an estimated audience of 34,262,009 people in United States. 48.2% are female, 51.8% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: FedEx Office, Justin Rose, Menards, Staples Inc., Gateway Pundit.

The average FedEx fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FedEx Office, Justin Rose, Menards, with strongest over-indexing on FedEx Office (26.43× the country average). Demographically, the FedEx audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Logistics

Demographics of FedEx fans

Demographic split for FedEx audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.5
Estimated audience size34,262,009

Audience persona

The typical FedEx fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for FedEx Office.

Top regions in United States

Top regions ranked by reach for FedEx in United States
RegionReachAffinity
California4,764,0071.26×
Texas3,746,3351.27×
Florida2,834,4481.22×
New York2,360,2531.23×
Illinois1,393,6561.22×
Georgia1,349,7031.28×
North Carolina1,129,6811.1×
Pennsylvania1,120,9200.97×
Ohio1,072,7971.02×
Virginia959,5501.15×
New Jersey949,4651.09×
Michigan869,7920.97×
Tennessee794,7031.16×
Washington777,5571.13×
Arizona729,0661.04×
Colorado687,3451.27×
Massachusetts677,4731×
Missouri613,2551.11×
Maryland587,0701×
Indiana581,3360.93×
South Carolina539,4141.05×
Louisiana493,7481.12×
Wisconsin489,0600.95×
Alabama466,4970.97×
Minnesota436,9550.89×
Oregon399,8021.02×
Kentucky388,4010.9×
Nevada361,2661.09×
Oklahoma355,0930.93×
Arkansas345,9941.23×
Connecticut339,1650.99×
Utah325,1301.06×
Mississippi270,9960.96×
Kansas264,3710.98×
Iowa233,9620.83×
New Mexico181,4031.06×
Idaho146,8310.85×
Nebraska146,5380.85×
Hawaii135,8150.92×
Washington, District of Columbia125,7081.22×
West Virginia121,9460.76×
New Hampshire112,9440.84×
Rhode Island87,5400.8×
Maine86,1510.7×
Montana83,6170.88×
Delaware78,3950.83×
Alaska58,7870.8×
South Dakota56,8810.72×
North Dakota56,3420.8×
Vermont43,2300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FedEx audience
BrandAffinityCategory
FedEx Office26.43×Business & Career
Justin Rose18.81×Sports
Menards5.75×Home & Garden
Staples Inc.5.85×Business & Career
Gateway Pundit9.53×News
FedEx Ground19.1×Business & Career
Government8.9×Politics & Society
Package delivery14.57×Business & Career
Denny Hamlin20.31×Sports
Retirement age11.28×Business & Career
Cat play and toys7.07×Pets & Animals
Concurrent Versions System4.23×Technology & Electronics
Gmail3.95×Internet & Social Media
Caroline Kennedy11.79×Politics & Society
Family caregivers11.49×Kids & Family
Planned maintenance6.37×Business & Career
Hand tool4.71×Home & Garden
Package tour12.76×Travel & Leisure
Trucking industry in the United States9.01×Business & Career
Anthony Edwards6.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FedEx audience
TraitClusterScore
Need for SecurityCONSERVATISM1.27
IndulgenceJOY1.23
Career OrientationPOWER1.23
Price SensitivityPREMIUM1.21
Family OrientationCONSERVATISM1.2
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for FedEx
CountryShare
United States44.5%
China16.2%
Mexico7.7%

See FedEx audiences in other countries

More Logistics audiences in United States

Frequently asked questions

How many fans does FedEx have in United States?

FedEx has an estimated audience of 34,262,009 people in United States, concentrated in California and Texas.

What is the gender split and age of FedEx fans?

48.2% of FedEx fans are female, 51.8% are male, with an average age of 43.5 years.

Which brands do FedEx fans like most?

FedEx fans show strongest brand affinity for FedEx Office (26.43×), Justin Rose (18.81×), and Menards (5.75×) over the country average.

Where do FedEx fans live in United States?

FedEx fans in United States are most concentrated in California (reach 4,764,007), Texas (reach 3,746,335), and Florida (reach 2,834,448). These three regions account for the largest share of the active audience.

What other brands do FedEx fans also like?

Beyond FedEx itself, the audience over-indexes on Justin Rose (18.81×), Menards (5.75×), Staples Inc. (5.85×), and Gateway Pundit (9.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FedEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.