Rascasse Audience Intelligence

FedEx Target Market in United States

A data profile of the people who buy, follow and care about FedEx in United States — modelled from more than twelve digital signal sources. FedEx has an estimated audience of 33,496,834 people in United States.

#3among Logistics in United States#85among Brand in United States#103in Business & Career

The average FedEx fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx Office, Dick Van Dyke, Menards, with strongest over-indexing on FedEx Office (26.43× the country average).

Demographically, the FedEx audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FedEx fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx Office.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FedEx profile in United States.

Audience size
33.5M
in United States
Gender
48.2%♀
51.8% male
Age
43.5
average years
Country rank
#769
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FedEx

48.2% are female, 51.8% are male, average age 43.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for FedEx audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.5
Estimated audience size33,496,834
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the FedEx audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

43.7%

of the worldwide FedEx audience comes from United States.

Worldwide audience distribution share by country for FedEx
CountryShare
United States43.7%
China16.3%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FedEx audience in United States is strongest.

Fig. 05

Top regions by affinity

FedEx customers by region in United States
#RegionReachAffinity×
01California~4.5M1.22×
02Texas~3.5M1.22×
03Colorado~700K1.22×
04Florida~3M1.21×
05Georgia~1.5M1.21×
06Arkansas~300K1.20×
07Washington, District of Columbia~100K1.20×
08New York~2.5M1.18×
09Illinois~1.5M1.17×
10Tennessee~800K1.16×
11Louisiana~500K1.13×
12Virginia~900K1.11×
13Washington~800K1.11×
14New Mexico~200K1.08×
15New Jersey~900K1.07×
16Missouri~600K1.06×
17Nevada~400K1.06×
18Arizona~700K1.05×
19Utah~300K1.05×
20North Carolina~1M1.04×
21South Carolina~500K1.02×
22Oregon~400K1.01×
23Alabama~500K1.00×
24Massachusetts~700K0.99×
25Maryland~600K0.99×
26Connecticut~300K0.99×
27Kansas~300K0.99×
28Mississippi~300K0.98×
29Ohio~1M0.96×
30Pennsylvania~1M0.95×
31Michigan~800K0.95×
32Hawaii~100K0.94×
33Indiana~600K0.93×
34Oklahoma~400K0.93×
35Wyoming~50K0.93×
36Wisconsin~500K0.92×
37Montana~90K0.92×
38Nebraska~200K0.90×
39Alaska~70K0.90×
40Kentucky~400K0.89×
41Idaho~200K0.89×
42North Dakota~60K0.89×
43Minnesota~400K0.88×
44Delaware~80K0.88×
45New Hampshire~100K0.86×
46Iowa~200K0.85×
47Rhode Island~90K0.82×
48South Dakota~60K0.80×
49West Virginia~100K0.79×
50Maine~90K0.74×
Fig. 06

Affinity by region

Affinity by region — FedEx, United States
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FedEx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FedEx audience
#·InterestCategoryAffinity×
01FedEx OfficeBusiness & Career26.43×
02Denny HamlinSports20.31×
03FedEx GroundBusiness & Career19.10×
04Justin RoseSports18.81×
05Package deliveryBusiness & Career14.57×
06Package tourTravel & Leisure12.76×
07Caroline KennedyPolitics & Society11.79×
08Family caregiversKids & Family11.49×
09Retirement ageBusiness & Career11.28×
10Gateway PunditNews9.53×
11GovernmentPolitics & Society8.90×
12Dick Van DykeMovies & TV7.82×
13Cat play and toysPets & Animals7.07×
14Anthony EdwardsMovies & TV6.39×
15Planned maintenanceBusiness & Career6.37×
16Staples Inc.Business & Career5.85×
17MenardsHome & Garden5.75×
18Hand toolHome & Garden4.71×
19Concurrent Versions SystemTechnology & Electronics4.23×
20GmailInternet & Social Media3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FedEx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FedEx audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Need for SecurityCONSERVATISM2.45×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FedEx audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Design AffinityPREMIUM0.78×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FedEx's target market in United States?

FedEx's target market in United States covers an estimated 33,496,834 people, concentrated in California and Texas.

02

What is the gender split and age of FedEx customers?

48.2% of the FedEx audience are female, 51.8% are male, with an average age of 43.5 years.

03

Which brands do FedEx fans like most?

FedEx fans show strongest brand affinity for FedEx Office (26.43×), Dick Van Dyke (7.82×), and Menards (5.75×) over the country average.

04

Where do FedEx fans live in United States?

FedEx fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do FedEx fans also like?

Beyond FedEx itself, the audience over-indexes on Dick Van Dyke (7.82×), Menards (5.75×), Staples Inc. (5.85×), and Gateway Pundit (9.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in United States

See FedEx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FedEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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