Package delivery Audience in United States

Package delivery has an estimated audience of 4,675,757 people in United States. 50.2% are female, 49.8% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, United States Postal Service.

The average Package delivery fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (13.91× the country average). Demographically, the Package delivery audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Package delivery fans

Demographic split for Package delivery audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.6
Estimated audience size4,675,757

Audience persona

The typical Package delivery fan in United States is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Package delivery in United States
RegionReachAffinity
California654,1001.27×
Texas556,5901.38×
New York421,3701.61×
Florida401,4521.27×
Georgia213,5071.48×
Pennsylvania182,6171.16×
Illinois181,8091.17×
North Carolina169,9361.21×
Ohio162,7991.13×
Michigan143,8801.18×
New Jersey136,1331.14×
Virginia122,9471.08×
Washington122,1611.3×
Maryland118,9171.48×
Arizona110,1551.15×
Tennessee107,3571.14×
Colorado98,4631.34×
Massachusetts95,0331.03×
Indiana85,8671.01×
Kentucky69,5921.19×
Missouri69,1120.92×
South Carolina66,6920.95×
Wisconsin64,9060.92×
Minnesota62,2690.93×
Nevada60,7891.34×
Louisiana58,1640.96×
Oregon58,0291.08×
Alabama47,2160.72×
Connecticut47,0481×
Oklahoma42,9560.83×
Utah42,8921.02×
Mississippi38,0330.99×
Arkansas33,7880.88×
Kansas27,8410.76×
Iowa25,3300.66×
Nebraska19,2530.82×
New Mexico19,1530.82×
Idaho18,5570.79×
West Virginia17,5830.81×
Washington, District of Columbia13,5690.97×
Rhode Island12,9900.87×
Hawaii12,7410.63×
New Hampshire12,4180.67×
Delaware10,7380.83×
Maine8,9880.54×
Alaska8,7730.88×
Montana8,7410.67×
South Dakota7,5490.7×
North Dakota6,8250.71×
Wyoming6,0960.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Package delivery audience
BrandAffinityCategory
Google Maps13.91×Internet & Social Media
Capital One14.03×Business & Career
Indeed.com12.91×Business & Career
CarGurus16.47×Cars & Mobility
United States Postal Service10.59×Business & Career
DeviantArt15.08×Internet & Social Media
Enterprise Rent-A-Car12.5×Cars & Mobility
Autism Awareness19.03×Health
Circle K14.21×Shopping
Diabetes mellitus awareness12.48×Health
Bob Evans28.24×Food & Beverages
United Parcel Service9.02×Business & Career
Khan Academy14.33×Business & Career
AccuWeather10.94×Home & Garden
Pierce Brosnan20.64×Movies & TV
Google News9.09×News
Beetlejuice7.04×Movies & TV
Vistaprint18.77×Business & Career
Bruce Willis10.39×Movies & TV
Billy Bob Thornton12.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Package delivery audience
TraitClusterScore
ExtroversionTHRILL1.48
Urban LifestyleOPEN1.34
TravellingTHRILL1.3
Career OrientationPOWER1.3
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Package delivery
CountryShare
United States29.7%
India11.7%
United Kingdom5.5%

See Package delivery audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Package delivery have in United States?

Package delivery has an estimated audience of 4,675,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Package delivery fans?

50.2% of Package delivery fans are female, 49.8% are male, with an average age of 41.6 years.

Which brands do Package delivery fans like most?

Package delivery fans show strongest brand affinity for Google Maps (13.91×), Capital One (14.03×), and Indeed.com (12.91×) over the country average.

Where do Package delivery fans live in United States?

Package delivery fans in United States are most concentrated in California (reach 654,100), Texas (reach 556,590), and New York (reach 421,370). These three regions account for the largest share of the active audience.

What other brands do Package delivery fans also like?

Beyond Package delivery itself, the audience over-indexes on Capital One (14.03×), Indeed.com (12.91×), CarGurus (16.47×), and United States Postal Service (10.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Package delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.