Rascasse Audience Intelligence

Package delivery Audience in United States

A data profile of the people who buy, follow and care about Package delivery in United States — modelled from more than twelve digital signal sources. Package delivery has an estimated audience of 4,675,757 people in United States.

#3935among Topic in United States#636in Business & Career

The average Package delivery fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, United Parcel Service, United States Postal Service, with strongest over-indexing on FedEx (14.57× the country average).

Demographically, the Package delivery audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Package delivery fan in United States is balanced, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Package delivery profile in United States.

Audience size
4.7M
in United States
Gender
50.2%♀
49.8% male
Age
41.6
average years
Country rank
#7069
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Package delivery fans

50.2% are female, 49.8% are male, average age 41.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Package delivery audience in United States
MetricValue
Female50.2%
Male49.8%
Average age41.6
Estimated audience size4,675,757
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Package delivery audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Package delivery audience comes from United States.

Worldwide audience distribution share by country for Package delivery
CountryShare
United States29.7%
India11.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Package delivery audience in United States is strongest.

Fig. 05

Top regions by affinity

Package delivery fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.42×
02Georgia~200K1.35×
03Texas~500K1.30×
04Maryland~100K1.29×
05Florida~400K1.18×
06California~600K1.16×
07Colorado~90K1.16×
08Nevada~50K1.16×
09Washington~100K1.14×
10Illinois~200K1.10×
11Michigan~100K1.09×
12Arizona~100K1.09×
13Pennsylvania~200K1.08×
14North Carolina~200K1.07×
15New Jersey~100K1.07×
16Kentucky~60K1.07×
17Tennessee~100K1.05×
18Oregon~60K1.05×
19Ohio~100K1.04×
20Alaska~10K1.04×
21Connecticut~50K1.03×
22Mississippi~40K1.03×
23Virginia~100K1.02×
24Louisiana~60K1.02×
25Washington, District of Columbia~10K1.00×
26Indiana~80K0.99×
27South Carolina~70K0.98×
28Utah~40K0.98×
29Rhode Island~10K0.98×
30North Dakota~9K0.98×
31Vermont~8K0.98×
32Massachusetts~90K0.97×
33Delaware~10K0.97×
34Missouri~70K0.96×
35New Mexico~20K0.96×
36South Dakota~10K0.96×
37Arkansas~40K0.95×
38Minnesota~60K0.94×
39Oklahoma~50K0.94×
40Kansas~30K0.94×
41West Virginia~20K0.94×
42Montana~10K0.94×
43Wisconsin~70K0.93×
44Nebraska~20K0.93×
45Idaho~20K0.93×
46Alabama~60K0.92×
47New Hampshire~20K0.92×
48Maine~20K0.91×
49Hawaii~20K0.90×
50Iowa~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Package delivery, United States
0.87×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Package delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Package delivery audience
#·InterestCategoryAffinity×
01FedExBusiness & Career14.57×
02Bob EvansFood & Beverages14.40×
03United Parcel ServiceBusiness & Career12.76×
04TupperwareHome & Garden11.07×
05United States Postal ServiceBusiness & Career7.28×
06QVCMovies & TV5.67×
07The UPS StoreShopping4.91×
08Sustainable energyHome & Garden4.66×
09Weather forecastingHome & Garden4.23×
10Renewable energyBusiness & Career3.71×
11Mortgage loansBusiness & Career3.34×
12Vehicle insuranceCars & Mobility3.03×
13Discount storesShopping2.93×
14Shopping mallsShopping2.37×
15PinterestInternet & Social Media2.32×
16Pizza HutFood & Beverages2.20×
17McDonald'sFood & Beverages2.07×
18Wells FargoBusiness & Career2.07×
19AirbnbTravel & Leisure2.02×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Package delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Package delivery audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.12×
Convenience OrientationPREMIUM2.03×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Package delivery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Package delivery have in United States?

Package delivery has an estimated audience of 4,675,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Package delivery fans?

50.2% of Package delivery fans are female, 49.8% are male, with an average age of 41.6 years.

03

Which brands do Package delivery fans like most?

Package delivery fans show strongest brand affinity for FedEx (14.57×), United Parcel Service (12.76×), and United States Postal Service (7.28×) over the country average.

04

Where do Package delivery fans live in United States?

Package delivery fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Package delivery fans also like?

Beyond Package delivery itself, the audience over-indexes on United Parcel Service (12.76×), United States Postal Service (7.28×), The UPS Store (4.91×), and Bob Evans (14.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Package delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Package delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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