Package delivery Audience in Germany
Package delivery has an estimated audience of 654,711 people in Germany. 53.4% are female, 46.6% are male, average age 43.3. Top regions: Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Christmas Gift, Stradivarius, Unique Gifts, Birthday Gifts.
The average Package delivery fan in Germany is 43.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Christmas Gift, Stradivarius, with strongest over-indexing on Progressive rock (2.49× the country average). Demographically, the Package delivery audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Package delivery fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.3 |
| Estimated audience size | 654,711 |
Audience persona
The typical Package delivery fan in Germany is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,932 | 0.73× |
| Berlin | 62,391 | 2.13× |
| Nordrhein-Westfalen | 57,194 | 0.4× |
| Baden-Württemberg | 35,559 | 0.4× |
| Hamburg | 31,250 | 2.11× |
| Hessen | 28,922 | 0.58× |
| Niedersachsen | 22,508 | 0.35× |
| Thüringen | 15,863 | 0.95× |
| Sachsen-Anhalt | 15,406 | 0.91× |
| Schleswig-Holstein | 15,028 | 0.64× |
| Rheinland-Pfalz | 14,739 | 0.45× |
| Brandenburg | 14,279 | 0.7× |
| Mecklenburg-Vorpommern | 14,195 | 1.14× |
| Sachsen | 14,047 | 0.44× |
| Saarland | 13,995 | 1.74× |
| Bremen | 13,047 | 2.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.49× | Music & Radio |
| Christmas Gift | 2.37× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| Birthday Gifts | 1.63× | Kids & Family |
| Keeper (password manager) | 3.64× | Technology & Electronics |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Natural rubber | 1.75× | Cars & Mobility |
| KLIX (AM) | 1.79× | Music & Radio |
| Kong, Ivory Coast | 5.56× | Travel & Leisure |
| Yingluck Shinawatra | 16.1× | Politics & Society |
| Home Delivery | 1.52× | Food & Beverages |
| Cyfrowy Polsat | 4.08× | Movies & TV |
| Golem | 1.54× | Technology & Electronics |
| Jaguar F-Pace | 3.07× | Cars & Mobility |
| IS (Infinite Stratos) | 2.11× | Literature |
| Catania | 4.07× | Travel & Leisure |
| Elbenwald.de | 4.74× | Shopping |
| Glashütte | 1.95× | Travel & Leisure |
| Pantsuit | 2.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.49 |
| Sustainability | BALANCE | 2.19 |
| Early Adopter Mentality | POWER | 1.96 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Sports Activity | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| India | 11.7% |
| United Kingdom | 5.5% |
See Package delivery audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Package delivery have in Germany?
Package delivery has an estimated audience of 654,711 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Package delivery fans?
53.4% of Package delivery fans are female, 46.6% are male, with an average age of 43.3 years.
Which brands do Package delivery fans like most?
Package delivery fans show strongest brand affinity for Progressive rock (2.49×), Christmas Gift (2.37×), and Stradivarius (1.97×) over the country average.
Where do Package delivery fans live in Germany?
Package delivery fans in Germany are most concentrated in Bayern (reach 76,932), Berlin (reach 62,391), and Nordrhein-Westfalen (reach 57,194). These three regions account for the largest share of the active audience.
What other brands do Package delivery fans also like?
Beyond Package delivery itself, the audience over-indexes on Christmas Gift (2.37×), Stradivarius (1.97×), Unique Gifts (1.65×), and Birthday Gifts (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Package delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.