Rascasse Audience Intelligence

Jeff Bezos Audience in Germany

A data profile of the people who buy, follow and care about Jeff Bezos in Germany — modelled from more than twelve digital signal sources. Jeff Bezos has an estimated audience of 1,326,053 people in Germany.

#3among Entrepreneur in Germany#578among Person in Germany#459in Business & Career

The average Jeff Bezos fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steve Wozniak, Amazon.com, President of the United States, with strongest over-indexing on Steve Wozniak (52.36× the country average).

Demographically, the Jeff Bezos audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jeff Bezos fan in Germany is more male, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Steve Wozniak.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeff Bezos profile in Germany.

Audience size
1.3M
in Germany
Gender
29.1%♀
70.9% male
Age
41.1
average years
Country rank
#5015
Person in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeff Bezos fans

29.1% are female, 70.9% are male, average age 41.1.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Jeff Bezos audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age41.1
Estimated audience size1,326,053
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Jeff Bezos audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Jeff Bezos audience comes from Germany.

Worldwide audience distribution share by country for Jeff Bezos
CountryShare
United States26.5%
Germany5.9%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeff Bezos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jeff Bezos fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.25×
02Hessen~200K1.23×
03Hamburg~60K1.21×
04Bayern~400K1.18×
05Baden-Württemberg~300K1.15×
06Rheinland-Pfalz~100K1.14×
07Nordrhein-Westfalen~500K1.10×
08Bremen~20K1.04×
09Niedersachsen~200K1.00×
10Schleswig-Holstein~70K0.93×
11Saarland~20K0.89×
12Sachsen~90K0.86×
13Brandenburg~60K0.81×
14Thüringen~40K0.78×
15Mecklenburg-Vorpommern~30K0.75×
16Sachsen-Anhalt~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Jeff Bezos, Germany
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeff Bezos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeff Bezos audience
#·InterestCategoryAffinity×
01Steve WozniakTechnology & Electronics52.36×
02People ManagementBusiness & Career49.08×
03Blue OriginCars & Mobility46.96×
04Landscape lightingHome & Garden41.47×
05Startup ecosystemBusiness & Career34.19×
06Sergey BrinBusiness & Career30.82×
07HomePodTechnology & Electronics28.43×
08SiriTechnology & Electronics25.52×
09Jensen HuangBusiness & Career20.82×
10Charles Schwab CorporationBusiness & Career20.75×
11Sam AltmanBusiness & Career16.01×
12President of the United StatesPolitics & Society15.61×
13Fleet managementCars & Mobility14.02×
14SpaceXCars & Mobility12.60×
15DHL ExpressBusiness & Career8.09×
16Amazon.comShopping3.30×
17AutoScout24Cars & Mobility2.60×
18CommerzbankBusiness & Career2.29×
19REWEShopping2.00×
20BildNews1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeff Bezos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeff Bezos audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
Need for SecurityCONSERVATISM1.81×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeff Bezos audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
TraditionCONSERVATISM1.11×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeff Bezos have in Germany?

Jeff Bezos has an estimated audience of 1,326,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jeff Bezos fans?

29.1% of Jeff Bezos fans are female, 70.9% are male, with an average age of 41.1 years.

03

Which brands do Jeff Bezos fans like most?

Jeff Bezos fans show strongest brand affinity for Steve Wozniak (52.36×), Amazon.com (3.3×), and President of the United States (15.61×) over the country average.

04

Where do Jeff Bezos fans live in Germany?

Jeff Bezos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jeff Bezos fans also like?

Beyond Jeff Bezos itself, the audience over-indexes on Amazon.com (3.3×), President of the United States (15.61×), Sam Altman (16.01×), and Blue Origin (46.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jeff Bezos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jeff Bezos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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