Rascasse Audience Intelligence

Jeff Bezos Audience in United States

A data profile of the people who buy, follow and care about Jeff Bezos in United States — modelled from more than twelve digital signal sources. Jeff Bezos has an estimated audience of 6,001,050 people in United States.

#9among Entrepreneur in United States#520among Person in United States#530in Business & Career

The average Jeff Bezos fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sergey Brin, University of Delhi, Larry Ellison, with strongest over-indexing on Sergey Brin (30.36× the country average).

Demographically, the Jeff Bezos audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeff Bezos fan in United States is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Sergey Brin.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeff Bezos profile in United States.

Audience size
6M
in United States
Gender
33.8%♀
66.2% male
Age
41.5
average years
Country rank
#5712
Person in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeff Bezos fans

33.8% are female, 66.2% are male, average age 41.5.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Jeff Bezos audience in United States
MetricValue
Female33.8%
Male66.2%
Average age41.5
Estimated audience size6,001,050
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Jeff Bezos audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Jeff Bezos audience comes from United States.

Worldwide audience distribution share by country for Jeff Bezos
CountryShare
United States26.5%
Germany5.9%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeff Bezos audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeff Bezos fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.58×
02New York~600K1.29×
03Washington, District of Columbia~30K1.29×
04Florida~700K1.26×
05New Jersey~200K1.26×
06California~1M1.24×
07Massachusetts~200K1.21×
08Maryland~200K1.19×
09Connecticut~90K1.17×
10New Mexico~50K1.16×
11Virginia~200K1.15×
12Illinois~300K1.10×
13Texas~700K1.09×
14Georgia~300K1.07×
15Nevada~80K1.06×
16Oregon~90K1.05×
17Hawaii~30K1.05×
18Rhode Island~30K1.04×
19Arizona~200K1.03×
20Pennsylvania~300K1.02×
21North Carolina~200K1.02×
22Colorado~100K1.00×
23Michigan~200K0.99×
24Indiana~100K0.99×
25Delaware~20K0.99×
26Tennessee~200K0.98×
27Utah~70K0.97×
28New Hampshire~30K0.97×
29Ohio~200K0.96×
30Minnesota~100K0.95×
31South Carolina~100K0.93×
32Oklahoma~80K0.93×
33Missouri~100K0.91×
34Wisconsin~100K0.91×
35Kentucky~90K0.91×
36Idaho~40K0.91×
37South Dakota~20K0.91×
38Louisiana~90K0.90×
39Maine~30K0.90×
40Kansas~50K0.89×
41Vermont~10K0.86×
42Alabama~90K0.85×
43Mississippi~50K0.84×
44Arkansas~50K0.84×
45Nebraska~30K0.84×
46Montana~20K0.84×
47Iowa~50K0.82×
48North Dakota~10K0.80×
49Alaska~10K0.77×
50West Virginia~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Jeff Bezos, United States
0.74×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeff Bezos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeff Bezos audience
#·InterestCategoryAffinity×
01Sergey BrinBusiness & Career30.36×
02SUCCESS AcademyBrand29.03×
03University of DelhiBusiness & Career28.84×
04King's College LondonBusiness & Career16.67×
05Blue OriginCars & Mobility15.76×
06Indian Institute of Technology DelhiBusiness & Career13.77×
07Larry EllisonBusiness & Career12.33×
08Jensen HuangBusiness & Career11.40×
09Sam AltmanBusiness & Career8.77×
10Yard HouseFood & Beverages7.28×
11Ken JeongMovies & TV6.44×
12Tulsi GabbardPolitics & Society5.00×
13CarGurusCars & Mobility1.83×
14Yahoo! FinanceBusiness & Career1.77×
15KitchenwareHome & Garden1.72×
16Macy'sShopping1.66×
17Hobby LobbyHome & Garden1.57×
18AutoZoneCars & Mobility1.56×
19Nordstrom rackFashion & Accessoires1.53×
20Best BuyShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeff Bezos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeff Bezos audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
Risk AppetiteTHRILL1.22×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeff Bezos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
SustainabilityBALANCE1.01×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeff Bezos have in United States?

Jeff Bezos has an estimated audience of 6,001,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jeff Bezos fans?

33.8% of Jeff Bezos fans are female, 66.2% are male, with an average age of 41.5 years.

03

Which brands do Jeff Bezos fans like most?

Jeff Bezos fans show strongest brand affinity for Sergey Brin (30.36×), University of Delhi (28.84×), and Larry Ellison (12.33×) over the country average.

04

Where do Jeff Bezos fans live in United States?

Jeff Bezos fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Jeff Bezos fans also like?

Beyond Jeff Bezos itself, the audience over-indexes on University of Delhi (28.84×), Larry Ellison (12.33×), Yard House (7.28×), and Sam Altman (8.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeff Bezos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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