Rascasse Audience Intelligence

Yard House Target Market in United States

A data profile of the people who buy, follow and care about Yard House in United States — modelled from more than twelve digital signal sources. Yard House has an estimated audience of 9,760,060 people in United States.

#373among Brand in United States#280in Food & Beverages

The average Yard House fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Seasons 52, A Place to Call Home (TV series), Hog Hunting, with strongest over-indexing on Seasons 52 (20.2× the country average).

Demographically, the Yard House audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yard House fan in United States is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Seasons 52.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yard House profile in United States.

Audience size
9.8M
in United States
Gender
54.0%♀
46.0% male
Age
37.1
average years
Country rank
#3664
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yard House

54.0% are female, 46.0% are male, average age 37.1.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Yard House audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.1
Estimated audience size9,760,060
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Yard House audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3924%
40-4919%
50+12%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Yard House audience comes from United States.

Worldwide audience distribution share by country for Yard House
CountryShare
United States96.4%
Mexico0.5%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yard House audience in United States is strongest.

Fig. 05

Top regions by affinity

Yard House customers by region in United States
#RegionReachAffinity×
01Hawaii~200K6.17×
02Washington, District of Columbia~100K4.47×
03Nevada~400K4.44×
04California~3M2.79×
05Massachusetts~500K2.70×
06Maryland~400K2.37×
07Florida~1M1.95×
08Colorado~300K1.95×
09Virginia~400K1.94×
10Idaho~80K1.80×
11Kansas~100K1.65×
12Arizona~300K1.61×
13Texas~1M1.53×
14New Jersey~300K1.41×
15Illinois~400K1.18×
16Indiana~200K1.16×
17Missouri~200K1.13×
18Washington~200K1.07×
19Georgia~300K0.91×
20Minnesota~100K0.90×
21Pennsylvania~300K0.86×
22New York~400K0.77×
23South Carolina~100K0.73×
24Michigan~200K0.72×
25Ohio~200K0.70×
26North Carolina~200K0.66×
27Connecticut~60K0.63×
28New Hampshire~20K0.42×
29Delaware~9K0.36×
30Alaska~7K0.35×
31Kentucky~40K0.33×
32Rhode Island~9K0.30×
33Vermont~5K0.30×
34South Dakota~6K0.29×
35North Dakota~5K0.29×
36Montana~7K0.26×
37Nebraska~9K0.21×
38West Virginia~9K0.21×
39Maine~7K0.21×
40New Mexico~8K0.18×
41Tennessee~30K0.17×
42Oregon~20K0.17×
43Utah~10K0.17×
44Mississippi~10K0.17×
45Iowa~10K0.16×
46Arkansas~10K0.16×
47Oklahoma~20K0.15×
48Wisconsin~20K0.14×
49Alabama~20K0.14×
50Louisiana~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Yard House, United States
0.14×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yard House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yard House audience
#·InterestCategoryAffinity×
01Buffalos Hot WingsBrand86.21×
02Paolla OliveiraMovies & TV81.82×
03A Place to Call Home (TV series)Movies & TV58.74×
04EatOutFood & Beverages54.40×
05Brio Tuscan GrilleFood & Beverages53.68×
06CrunchBaseInternet & Social Media38.12×
07Live houseMusic & Radio32.54×
08NYX (comics)Literature26.80×
09Smoke detectorHome & Garden20.71×
10Seasons 52Food & Beverages20.20×
11The Hobbit (2003 video game)Games19.18×
12Seamless (company)Food & Beverages17.76×
13Aer LingusTravel & Leisure15.89×
14Mountain Mike's PizzaFood & Beverages15.66×
15Peter Piper PizzaFood & Beverages15.08×
16Hog HuntingSports14.30×
17Porto's BakeryFood & Beverages12.35×
18Build-A-Bear WorkshopKids & Family10.87×
19WaterfowlPets & Animals9.85×
20SlickdealsShopping9.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yard House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yard House audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.32×
Design AffinityPREMIUM1.31×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yard House audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
Need for SecurityCONSERVATISM0.63×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yard House's target market in United States?

Yard House's target market in United States covers an estimated 9,760,060 people, concentrated in California and Florida.

02

What is the gender split and age of Yard House customers?

54.0% of the Yard House audience are female, 46.0% are male, with an average age of 37.1 years.

03

Which brands do Yard House fans like most?

Yard House fans show strongest brand affinity for Seasons 52 (20.2×), A Place to Call Home (TV series) (58.74×), and Hog Hunting (14.3×) over the country average.

04

Where do Yard House fans live in United States?

Yard House fans in United States are most concentrated in California (reach ~3M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Yard House fans also like?

Beyond Yard House itself, the audience over-indexes on A Place to Call Home (TV series) (58.74×), Hog Hunting (14.3×), Waterfowl (9.85×), and Paolla Oliveira (81.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Yard House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yard House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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