Yard House Audience in United States

Yard House logo

Yard House has an estimated audience of 9,199,577 people in United States. 54.0% are female, 46.0% are male, average age 37.1. Top regions: California, Florida, Texas. Top brand affinities: Seasons 52, Hog Hunting, Waterfowl, A Place to Call Home (TV series), Paolla Oliveira.

The average Yard House fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Seasons 52, Hog Hunting, Waterfowl, with strongest over-indexing on Seasons 52 (20.2× the country average). Demographically, the Yard House audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Ski resort

Demographics of Yard House fans

Demographic split for Yard House audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.1
Estimated audience size9,199,577

Audience persona

The typical Yard House fan in United States is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Seasons 52.

Top regions in United States

Top regions ranked by reach for Yard House in United States
RegionReachAffinity
California3,052,8843.02×
Florida1,303,9922.09×
Texas1,210,9731.53×
Virginia485,3592.17×
Massachusetts471,7722.6×
Maryland406,8952.57×
New York404,7250.79×
New Jersey380,7491.63×
Nevada372,6834.19×
Pennsylvania307,2610.99×
Illinois297,7250.97×
Georgia286,4361.01×
Arizona273,3841.46×
Colorado271,7411.87×
Ohio219,7190.78×
North Carolina206,9810.75×
Michigan196,6340.82×
Indiana182,8431.09×
Missouri176,5311.19×
Hawaii161,7904.09×
Washington129,8900.7×
Kansas129,5201.79×
Washington, District of Columbia115,1574.16×
Minnesota112,1490.85×
South Carolina108,3710.78×
Idaho83,9781.82×
Connecticut78,7940.85×
Kentucky41,0890.36×
Tennessee36,5780.2×
Oregon21,3310.2×
Wisconsin18,9250.14×
Alabama17,5300.14×
New Hampshire17,2740.48×
Utah15,2380.18×
Oklahoma15,0460.15×
Louisiana14,4120.12×
Iowa11,0650.15×
Delaware9,9590.39×
Arkansas9,9180.13×
Rhode Island9,2750.32×
Nebraska9,2580.2×
Mississippi8,3910.11×
New Mexico6,7970.15×
West Virginia6,3630.15×
Maine5,4350.16×
Montana3,0400.12×
Vermont3,0330.19×
South Dakota2,1880.1×
North Dakota2,0410.11×
Alaska1,6600.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yard House audience
BrandAffinityCategory
Seasons 5220.2×Food & Beverages
Hog Hunting14.3×Sports
Waterfowl9.85×Pets & Animals
A Place to Call Home (TV series)58.74×Movies & TV
Paolla Oliveira81.82×Movies & TV
EatOut54.4×Food & Beverages
The Hobbit (2003 video game)19.18×Games
Buffalos Hot Wings86.21×
NYX (comics)26.8×Literature
Mountain Mike's Pizza15.66×Food & Beverages
Slickdeals9.1×Shopping
Peter Piper Pizza15.08×Food & Beverages
CrunchBase38.12×Internet & Social Media
Aer Lingus15.89×Travel & Leisure
Live house32.54×Music & Radio
Seamless (company)17.76×Food & Beverages
Smoke detector20.71×Home & Garden
Brio Tuscan Grille53.68×Food & Beverages
Kitchen Stories50.76×Food & Beverages
Build-A-Bear Workshop10.87×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yard House audience
TraitClusterScore
IndulgenceJOY2.14
LGBTQ+ IdentityOPEN2
Family OrientationCONSERVATISM1.47
Convenience OrientationPREMIUM1.35
Luxury OrientationPREMIUM1.29
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Yard House
CountryShare
United States96.3%
Mexico0.5%
Japan0.3%

See Yard House audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Yard House have in United States?

Yard House has an estimated audience of 9,199,577 people in United States, concentrated in California and Florida.

What is the gender split and age of Yard House fans?

54.0% of Yard House fans are female, 46.0% are male, with an average age of 37.1 years.

Which brands do Yard House fans like most?

Yard House fans show strongest brand affinity for Seasons 52 (20.2×), Hog Hunting (14.3×), and Waterfowl (9.85×) over the country average.

Where do Yard House fans live in United States?

Yard House fans in United States are most concentrated in California (reach 3,052,884), Florida (reach 1,303,992), and Texas (reach 1,210,973). These three regions account for the largest share of the active audience.

What other brands do Yard House fans also like?

Beyond Yard House itself, the audience over-indexes on Hog Hunting (14.3×), Waterfowl (9.85×), A Place to Call Home (TV series) (58.74×), and Paolla Oliveira (81.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yard House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.