Rascasse Audience Intelligence

Aer Lingus Target Market in United States

A data profile of the people who buy, follow and care about Aer Lingus in United States — modelled from more than twelve digital signal sources. Aer Lingus has an estimated audience of 1,772,989 people in United States.

#30among Airline in United States#1605among Brand in United States#1207in Travel & Leisure

The average Aer Lingus fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include Seasons 52, Skype, Brio Tuscan Grille, with strongest over-indexing on Seasons 52 (54.46× the country average).

Demographically, the Aer Lingus audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aer Lingus fan in United States is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Seasons 52.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aer Lingus profile in United States.

Audience size
1.8M
in United States
Gender
46.9%♀
53.1% male
Age
40.6
average years
Country rank
#15641
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aer Lingus

46.9% are female, 53.1% are male, average age 40.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Aer Lingus audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.6
Estimated audience size1,772,989
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Aer Lingus audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3915%
40-4921%
50+27%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Aer Lingus audience comes from United States.

Worldwide audience distribution share by country for Aer Lingus
CountryShare
Ireland36.0%
United Kingdom22.5%
United States16.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aer Lingus audience in United States is strongest.

Fig. 05

Top regions by affinity

Aer Lingus customers by region in United States
#RegionReachAffinity×
01Connecticut~70K3.81×
02Massachusetts~100K3.77×
03New Hampshire~20K2.61×
04Rhode Island~10K2.34×
05Washington, District of Columbia~10K2.12×
06Maine~10K1.96×
07New York~200K1.70×
08Vermont~5K1.67×
09Illinois~90K1.58×
10Washington~50K1.53×
11Colorado~40K1.46×
12Indiana~40K1.38×
13Minnesota~30K1.38×
14Virginia~50K1.22×
15Ohio~70K1.20×
16Maryland~40K1.18×
17New Jersey~50K1.14×
18Alaska~4K1.12×
19Pennsylvania~60K1.09×
20Wisconsin~30K1.09×
21California~200K1.01×
22Delaware~5K1.01×
23Florida~100K0.94×
24Tennessee~30K0.87×
25Iowa~10K0.75×
26Nevada~10K0.73×
27North Carolina~40K0.72×
28Wyoming~2K0.70×
29Oregon~10K0.67×
30Hawaii~4K0.58×
31Montana~3K0.58×
32Idaho~5K0.55×
33West Virginia~4K0.51×
34Kansas~7K0.50×
35South Carolina~10K0.49×
36Missouri~10K0.48×
37Arizona~20K0.47×
38South Dakota~2K0.46×
39Nebraska~4K0.44×
40Michigan~20K0.42×
41Kentucky~9K0.42×
42New Mexico~4K0.40×
43Georgia~20K0.39×
44Utah~6K0.36×
45Texas~50K0.35×
46Oklahoma~6K0.33×
47Arkansas~5K0.32×
48Alabama~7K0.29×
49Mississippi~4K0.29×
50Louisiana~6K0.28×
Fig. 06

Affinity by region

Affinity by region — Aer Lingus, United States
0.28×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aer Lingus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aer Lingus audience
#·InterestCategoryAffinity×
01Rincon of The Seas-Grand Caribbean HotelPOI161.53×
02Brio Tuscan GrilleFood & Beverages106.39×
03Dublin AirportTravel & Leisure89.46×
04Seasons 52Food & Beverages54.46×
05K LeagueSports46.61×
06California University of PennsylvaniaBusiness & Career44.96×
07Captain Jack (band)Music & Radio36.36×
08Culture of IrelandPolitics & Society30.04×
09Pret a MangerFood & Beverages25.97×
10Folk music of IrelandMusic & Radio24.74×
11Austrian AirlinesTravel & Leisure23.14×
12SkypeInternet & Social Media16.66×
13Lucky StrikeFood & Beverages12.33×
14British AirwaysTravel & Leisure10.17×
15Yard HouseFood & Beverages8.75×
16The Huffington PostNews7.23×
17Lonely PlanetTravel & Leisure7.06×
18American AirlinesTravel & Leisure3.48×
19ChaseBusiness & Career2.19×
20AirbnbTravel & Leisure2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aer Lingus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aer Lingus audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.51×
IndulgenceJOY1.23×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aer Lingus audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY0.91×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aer Lingus's target market in United States?

Aer Lingus's target market in United States covers an estimated 1,772,989 people, concentrated in California and New York.

02

What is the gender split and age of Aer Lingus customers?

46.9% of the Aer Lingus audience are female, 53.1% are male, with an average age of 40.6 years.

03

Which brands do Aer Lingus fans like most?

Aer Lingus fans show strongest brand affinity for Seasons 52 (54.46×), Skype (16.66×), and Brio Tuscan Grille (106.39×) over the country average.

04

Where do Aer Lingus fans live in United States?

Aer Lingus fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Aer Lingus fans also like?

Beyond Aer Lingus itself, the audience over-indexes on Skype (16.66×), Brio Tuscan Grille (106.39×), Rincon of The Seas-Grand Caribbean Hotel (161.53×), and Captain Jack (band) (36.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Aer Lingus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aer Lingus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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