Aer Lingus Audience in United States

Aer Lingus logo

Aer Lingus has an estimated audience of 1,763,103 people in United States. 46.9% are female, 53.1% are male, average age 40.6. Top regions: California, New York, Massachusetts. Top brand affinities: Seasons 52, Skype, Brio Tuscan Grille, Rincon of The Seas-Grand Caribbean Hotel, Captain Jack (band).

The average Aer Lingus fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Seasons 52, Skype, Brio Tuscan Grille, with strongest over-indexing on Seasons 52 (54.46× the country average). Demographically, the Aer Lingus audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Aer Lingus fans

Demographic split for Aer Lingus audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.6
Estimated audience size1,763,103

Audience persona

The typical Aer Lingus fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Seasons 52.

Top regions in United States

Top regions ranked by reach for Aer Lingus in United States
RegionReachAffinity
California209,4141.08×
New York176,4751.79×
Massachusetts135,8323.91×
Florida122,7161.03×
Illinois102,3691.74×
Connecticut71,4044.04×
Ohio67,8241.25×
Pennsylvania61,1621.03×
Washington58,4881.65×
Virginia56,1791.31×
Texas54,0140.36×
New Jersey53,5771.19×
Colorado43,0771.55×
Maryland37,2811.23×
Indiana33,5971.04×
Minnesota33,4001.32×
Wisconsin29,9931.13×
North Carolina25,6750.48×
Tennessee23,4600.66×
Georgia21,3680.39×
Michigan19,7200.43×
New Hampshire17,8082.56×
Arizona17,1630.48×
Oregon14,1830.7×
Missouri13,4860.47×
Nevada13,4430.79×
Rhode Island13,1142.34×
South Carolina12,1630.46×
Washington, District of Columbia12,0762.28×
Maine11,5251.82×
Iowa10,4600.72×
Kentucky8,2630.37×
Kansas6,1840.45×
Alabama5,8770.24×
Oklahoma5,3730.27×
Utah5,2520.33×
Delaware4,9351.01×
Louisiana4,8140.21×
Vermont4,6671.51×
Idaho4,5250.51×
Alaska4,0901.08×
Hawaii3,8920.51×
Nebraska3,5140.4×
Arkansas3,3820.23×
West Virginia3,0980.38×
New Mexico2,9290.33×
Montana2,5270.52×
Mississippi2,1520.15×
Wyoming1,6030.61×
South Dakota1,3000.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aer Lingus audience
BrandAffinityCategory
Seasons 5254.46×Food & Beverages
Skype16.66×Internet & Social Media
Brio Tuscan Grille106.39×Food & Beverages
Rincon of The Seas-Grand Caribbean Hotel161.53×
Captain Jack (band)36.36×Music & Radio
American Airlines3.48×Travel & Leisure
Yard House8.75×Food & Beverages
Dublin Airport89.46×Travel & Leisure
Pret a Manger25.97×Food & Beverages
The Huffington Post7.23×News
British Airways10.17×Travel & Leisure
California University of Pennsylvania44.96×Business & Career
Culture of Ireland30.04×Politics & Society
Folk music of Ireland24.74×Music & Radio
Airbnb2.16×Travel & Leisure
K League46.61×Sports
Lonely Planet7.06×Travel & Leisure
Chase2.19×Business & Career
Eataly8.18×Food & Beverages
Austrian Airlines23.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aer Lingus audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
TravellingTHRILL1.68
IndulgenceJOY1.57
Family OrientationCONSERVATISM1.55
Design AffinityPREMIUM1.51
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Aer Lingus
CountryShare
Ireland35.7%
United Kingdom23.1%
United States16.4%

See Aer Lingus audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Aer Lingus have in United States?

Aer Lingus has an estimated audience of 1,763,103 people in United States, concentrated in California and New York.

What is the gender split and age of Aer Lingus fans?

46.9% of Aer Lingus fans are female, 53.1% are male, with an average age of 40.6 years.

Which brands do Aer Lingus fans like most?

Aer Lingus fans show strongest brand affinity for Seasons 52 (54.46×), Skype (16.66×), and Brio Tuscan Grille (106.39×) over the country average.

Where do Aer Lingus fans live in United States?

Aer Lingus fans in United States are most concentrated in California (reach 209,414), New York (reach 176,475), and Massachusetts (reach 135,832). These three regions account for the largest share of the active audience.

What other brands do Aer Lingus fans also like?

Beyond Aer Lingus itself, the audience over-indexes on Skype (16.66×), Brio Tuscan Grille (106.39×), Rincon of The Seas-Grand Caribbean Hotel (161.53×), and Captain Jack (band) (36.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aer Lingus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.