Rascasse Audience Intelligence

Seasons 52 Target Market in United States

A data profile of the people who buy, follow and care about Seasons 52 in United States — modelled from more than twelve digital signal sources. Seasons 52 has an estimated audience of 3,492,535 people in United States.

#55among Restaurants in United States#943among Brand in United States#580in Food & Beverages

The average Seasons 52 fan in United States is 46.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New Jersey, Texas.

Top brand affinities include Wyndham Rewards, Kölsch (beer), Wahoo's Fish Taco, with strongest over-indexing on Wyndham Rewards (90.92× the country average).

Demographically, the Seasons 52 audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seasons 52 fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Wyndham Rewards.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seasons 52 profile in United States.

Audience size
3.5M
in United States
Gender
71.2%♀
28.8% male
Age
46.3
average years
Country rank
#9039
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seasons 52

71.2% are female, 28.8% are male, average age 46.3.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Seasons 52 audience in United States
MetricValue
Female71.2%
Male28.8%
Average age46.3
Estimated audience size3,492,535
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Seasons 52 audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4927%
50+35%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Seasons 52 audience comes from United States.

Worldwide audience distribution share by country for Seasons 52
CountryShare
United States97.8%
United Kingdom0.2%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seasons 52 audience in United States is strongest.

Fig. 05

Top regions by affinity

Seasons 52 customers by region in United States
#RegionReachAffinity×
01New Jersey~500K5.93×
02New Mexico~100K5.89×
03Florida~1M4.54×
04Illinois~300K2.79×
05Massachusetts~200K2.79×
06Maryland~200K2.75×
07Georgia~300K2.38×
08Colorado~100K2.28×
09Alabama~80K1.73×
10Michigan~100K1.53×
11Indiana~100K1.53×
12Pennsylvania~200K1.48×
13Tennessee~80K1.24×
14Arizona~80K1.18×
15Washington, District of Columbia~10K1.12×
16Texas~300K1.10×
17Ohio~100K1.00×
18Virginia~80K0.99×
19North Carolina~100K0.97×
20New York~200K0.86×
21California~300K0.83×
22Kansas~20K0.82×
23Missouri~40K0.80×
24Alaska~5K0.72×
25Delaware~6K0.67×
26New Hampshire~8K0.63×
27Mississippi~20K0.57×
28North Dakota~4K0.57×
29South Dakota~4K0.55×
30Wyoming~3K0.54×
31Kentucky~20K0.49×
32Montana~4K0.46×
33Hawaii~6K0.38×
34Rhode Island~4K0.35×
35Idaho~6K0.33×
36West Virginia~5K0.33×
37Maine~4K0.32×
38Arkansas~9K0.31×
39Connecticut~10K0.29×
40Nebraska~5K0.29×
41South Carolina~10K0.25×
42Iowa~7K0.24×
43Oklahoma~9K0.23×
44Louisiana~9K0.22×
45Nevada~7K0.22×
46Utah~7K0.22×
47Oregon~8K0.21×
48Wisconsin~10K0.19×
49Minnesota~9K0.17×
50Washington~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Seasons 52, United States
0.15×1.00×5.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seasons 52 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seasons 52 audience
#·InterestCategoryAffinity×
01Wyndham RewardsShopping90.92×
02Drugstore.comShopping86.30×
03HotlinkInternet & Social Media59.88×
04Kölsch (beer)Food & Beverages57.59×
05Wahoo's Fish TacoBusiness & Career51.68×
06Viking FKSports45.33×
07EatOutFood & Beverages45.27×
08Tales of the CocktailGames37.24×
09Red envelopePolitics & Society29.52×
10Four RosesFood & Beverages27.63×
11Grand MarnierTravel & Leisure26.44×
12GritsFood & Beverages23.38×
13Cloudy with a Chance of Meatballs (film)Movies & TV14.79×
14Long John Silver'sFood & Beverages12.78×
15The Capital GrilleFood & Beverages8.58×
16Lime (fruit)Food & Beverages7.76×
17Chuck E. Cheese'sFood & Beverages6.23×
18Dave & Buster'sFood & Beverages4.56×
19FridayBusiness & Career4.08×
20Google NewsNews3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seasons 52 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seasons 52 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.48×
IndulgenceJOY1.36×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seasons 52 audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
TraditionCONSERVATISM0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seasons 52's target market in United States?

Seasons 52's target market in United States covers an estimated 3,492,535 people, concentrated in Florida and New Jersey.

02

What is the gender split and age of Seasons 52 customers?

71.2% of the Seasons 52 audience are female, 28.8% are male, with an average age of 46.3 years.

03

Which brands do Seasons 52 fans like most?

Seasons 52 fans show strongest brand affinity for Wyndham Rewards (90.92×), Kölsch (beer) (57.59×), and Wahoo's Fish Taco (51.68×) over the country average.

04

Where do Seasons 52 fans live in United States?

Seasons 52 fans in United States are most concentrated in Florida (reach ~1M), New Jersey (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Seasons 52 fans also like?

Beyond Seasons 52 itself, the audience over-indexes on Kölsch (beer) (57.59×), Wahoo's Fish Taco (51.68×), Long John Silver's (12.78×), and Drugstore.com (86.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Seasons 52 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seasons 52. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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