The Capital Grille Audience in United States

The Capital Grille logo

The Capital Grille has an estimated audience of 2,783,628 people in United States. 54.0% are female, 46.0% are male, average age 41.9. Top regions: Florida, Texas, New York. Top brand affinities: Urban Wear, CheapOair, The Keg, Morton's The Steakhouse, Aeroméxico.

The average The Capital Grille fan in United States is 41.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Urban Wear, CheapOair, The Keg, with strongest over-indexing on Urban Wear (133.24× the country average). Demographically, the The Capital Grille audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of The Capital Grille fans

Demographic split for The Capital Grille audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.9
Estimated audience size2,783,628

Audience persona

The typical The Capital Grille fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Urban Wear.

Top regions in United States

Top regions ranked by reach for The Capital Grille in United States
RegionReachAffinity
Florida386,2612.05×
Texas297,8501.24×
New York262,8101.69×
Illinois173,7401.87×
California154,4460.5×
Massachusetts153,7742.8×
Pennsylvania153,5121.64×
New Jersey132,8761.88×
Virginia110,0071.62×
North Carolina106,0611.27×
Ohio100,4321.17×
Maryland90,4261.89×
Georgia90,0401.05×
Missouri56,8831.27×
Washington54,2680.97×
Washington, District of Columbia49,2255.88×
Connecticut48,4181.73×
Colorado48,1031.1×
Utah47,0831.89×
Arizona46,2030.81×
Indiana42,8590.84×
Wisconsin42,6831.02×
Oklahoma40,7581.32×
Kentucky38,4721.1×
Michigan37,2940.51×
Minnesota37,1830.93×
Nevada33,0501.23×
Tennessee30,6280.55×
Rhode Island24,6862.79×
South Carolina16,4390.39×
New Hampshire14,1231.29×
Kansas14,1090.64×
Mississippi9,4090.41×
Alabama7,4830.19×
Louisiana6,8470.19×
Arkansas5,5800.24×
Iowa4,9280.21×
Oregon4,6610.15×
Delaware4,0040.52×
West Virginia3,1460.24×
New Mexico2,5250.18×
Maine2,3640.24×
Nebraska2,3460.17×
Idaho2,0440.15×
Hawaii1,9910.17×
Montana1,1700.15×
Wyoming1,1410.28×
North Dakota9070.16×
Vermont8830.18×
South Dakota8570.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Capital Grille audience
BrandAffinityCategory
Urban Wear133.24×Fashion & Accessoires
CheapOair17.02×Travel & Leisure
The Keg68.68×Food & Beverages
Morton's The Steakhouse26.79×Food & Beverages
Aeroméxico23.56×Travel & Leisure
Fleming's Prime Steakhouse & Wine Bar16.67×Food & Beverages
T. Rowe Price18.57×Business & Career
Amtrak6.27×Cars & Mobility
Fogo de Chão11.46×Food & Beverages
Copa Airlines19.79×Travel & Leisure
Weight loss (Fitness And wellness)3.64×Health
Texas Roadhouse3.24×Food & Beverages
LongHorn Steakhouse5.39×Food & Beverages
Audience3.61×Business & Career
Ron Jon Surf Shop29.9×Sports
Skill3.18×Business & Career
Canadian Museum of History46.58×Arts & Culture
Day3.49×Business & Career
Public company3.92×Business & Career
Customer2.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Capital Grille audience
TraitClusterScore
IndulgenceJOY2.1
Luxury OrientationPREMIUM1.58
Family OrientationCONSERVATISM1.39
Quality AwarenessPREMIUM1.34
Urban LifestyleOPEN1.31
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for The Capital Grille
CountryShare
United States93.0%
China0.7%
Mexico0.7%

See The Capital Grille audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does The Capital Grille have in United States?

The Capital Grille has an estimated audience of 2,783,628 people in United States, concentrated in Florida and Texas.

What is the gender split and age of The Capital Grille fans?

54.0% of The Capital Grille fans are female, 46.0% are male, with an average age of 41.9 years.

Which brands do The Capital Grille fans like most?

The Capital Grille fans show strongest brand affinity for Urban Wear (133.24×), CheapOair (17.02×), and The Keg (68.68×) over the country average.

Where do The Capital Grille fans live in United States?

The Capital Grille fans in United States are most concentrated in Florida (reach 386,261), Texas (reach 297,850), and New York (reach 262,810). These three regions account for the largest share of the active audience.

What other brands do The Capital Grille fans also like?

Beyond The Capital Grille itself, the audience over-indexes on CheapOair (17.02×), The Keg (68.68×), Morton's The Steakhouse (26.79×), and Aeroméxico (23.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Capital Grille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.