Rascasse Audience Intelligence

The Capital Grille Target Market in United States

A data profile of the people who buy, follow and care about The Capital Grille in United States — modelled from more than twelve digital signal sources. The Capital Grille has an estimated audience of 2,846,879 people in United States.

#1099among Brand in United States#666in Food & Beverages

The average The Capital Grille fan in United States is 41.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Urban Wear, CheapOair, The Keg, with strongest over-indexing on Urban Wear (133.24× the country average).

Demographically, the The Capital Grille audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Capital Grille fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Urban Wear.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Capital Grille profile in United States.

Audience size
2.8M
in United States
Gender
54.0%♀
46.0% male
Age
41.9
average years
Country rank
#10747
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Capital Grille

54.0% are female, 46.0% are male, average age 41.9.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Capital Grille audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.9
Estimated audience size2,846,879
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the The Capital Grille audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

93.1%

of the worldwide The Capital Grille audience comes from United States.

Worldwide audience distribution share by country for The Capital Grille
CountryShare
United States93.1%
China0.7%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Capital Grille audience in United States is strongest.

Fig. 05

Top regions by affinity

The Capital Grille customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K7.11×
02Rhode Island~30K3.13×
03Massachusetts~200K2.92×
04Florida~400K2.02×
05Utah~50K1.95×
06Illinois~200K1.82×
07New Jersey~100K1.82×
08Maryland~90K1.79×
09Connecticut~50K1.72×
10Pennsylvania~100K1.58×
11New York~200K1.56×
12Colorado~60K1.47×
13Virginia~100K1.46×
14New Hampshire~20K1.38×
15Missouri~60K1.36×
16Texas~300K1.32×
17Washington~70K1.31×
18Nevada~30K1.26×
19Oklahoma~40K1.18×
20North Carolina~90K1.10×
21Arizona~60K1.10×
22Ohio~90K0.99×
23Wisconsin~40K0.99×
24Kentucky~30K0.96×
25Minnesota~40K0.95×
26Georgia~80K0.91×
27Indiana~40K0.77×
28Alaska~4K0.63×
29Kansas~10K0.61×
30Michigan~40K0.55×
31South Dakota~3K0.54×
32North Dakota~3K0.54×
33Tennessee~30K0.53×
34Vermont~2K0.50×
35Delaware~4K0.48×
36Montana~4K0.46×
37California~100K0.39×
38Hawaii~5K0.38×
39Mississippi~9K0.37×
40West Virginia~5K0.36×
41Maine~4K0.36×
42New Mexico~5K0.33×
43Idaho~5K0.33×
44Nebraska~4K0.32×
45South Carolina~10K0.31×
46Arkansas~7K0.30×
47Iowa~6K0.27×
48Louisiana~9K0.24×
49Alabama~9K0.23×
50Oregon~7K0.22×
Fig. 06

Affinity by region

Affinity by region — The Capital Grille, United States
0.22×1.00×7.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Capital Grille audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Capital Grille audience
#·InterestCategoryAffinity×
01Urban WearFashion & Accessoires133.24×
02The KegFood & Beverages68.68×
03Canadian Museum of HistoryArts & Culture46.58×
04Ron Jon Surf ShopSports29.90×
05Morton's The SteakhouseFood & Beverages26.79×
06AeroméxicoTravel & Leisure23.56×
07Copa AirlinesTravel & Leisure19.79×
08T. Rowe PriceBusiness & Career18.57×
09CheapOairTravel & Leisure17.02×
10Fleming's Prime Steakhouse & Wine BarFood & Beverages16.67×
11Ruth's Chris Steak HouseFood & Beverages11.20×
12AmtrakCars & Mobility6.27×
13LongHorn SteakhouseFood & Beverages5.39×
14Public companyBusiness & Career3.92×
15Weight loss (Fitness And wellness)Health3.64×
16AudienceBusiness & Career3.61×
17DayBusiness & Career3.49×
18Texas RoadhouseFood & Beverages3.24×
19SkillBusiness & Career3.18×
20CustomerBusiness & Career2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Capital Grille audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Capital Grille audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
TravellingTHRILL1.37×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Capital Grille audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.84×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Capital Grille's target market in United States?

The Capital Grille's target market in United States covers an estimated 2,846,879 people, concentrated in Florida and Texas.

02

What is the gender split and age of The Capital Grille customers?

54.0% of the The Capital Grille audience are female, 46.0% are male, with an average age of 41.9 years.

03

Which brands do The Capital Grille fans like most?

The Capital Grille fans show strongest brand affinity for Urban Wear (133.24×), CheapOair (17.02×), and The Keg (68.68×) over the country average.

04

Where do The Capital Grille fans live in United States?

The Capital Grille fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Capital Grille fans also like?

Beyond The Capital Grille itself, the audience over-indexes on CheapOair (17.02×), The Keg (68.68×), Morton's The Steakhouse (26.79×), and Aeroméxico (23.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See The Capital Grille audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Capital Grille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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