Customer Audience in United States
Customer has an estimated audience of 64,038,793 people in United States. 57.4% are female, 42.6% are male, average age 40.3. Top brand affinities: Israel, Urban horticulture, Historic site, Vocal harmony, Kendra Scott.
Top brand affinities include Israel, Urban horticulture, Historic site, with strongest over-indexing on Israel (2.35× the country average). Demographically, the Customer audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.3 |
| Estimated audience size | 64,038,793 |
Audience persona
The typical Customer fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.35× | Travel & Leisure |
| Urban horticulture | 2.74× | Home & Garden |
| Historic site | 2.79× | Arts & Culture |
| Vocal harmony | 2.66× | Music & Radio |
| Kendra Scott | 1.61× | Fashion & Accessoires |
| Cam Ward | 2.05× | Sports |
| Goop | 2.79× | Internet & Social Media |
| Home staging | 2.72× | Home & Garden |
| Grinch | 2.05× | Movies & TV |
| Jeep Wagoneer | 2.79× | Cars & Mobility |
| Jesse Plemons | 1.57× | Movies & TV |
| Google Home | 2.79× | Technology & Electronics |
| Nebraska Cornhuskers football | 1.54× | Sports |
| Wok | 2.79× | Food & Beverages |
| Governor of Michigan | 2.79× | Politics & Society |
| Fairy godmother | 2.79× | Literature |
| Jeep Grand Cherokee (WJ) | 2.27× | Cars & Mobility |
| Jaws | 1.95× | Movies & TV |
| Hibachi | 2.79× | Food & Beverages |
| Mathcore | 2.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.