Rascasse Audience Intelligence

Customer Audience in United States

A data profile of the people who buy, follow and care about Customer in United States — modelled from more than twelve digital signal sources. Customer has an estimated audience of 64,038,793 people in United States.

#187among Topic in United States#38in Business & Career

The average Customer fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Piano, JetBlue, with strongest over-indexing on Real property (2.2× the country average).

Demographically, the Customer audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer fan in United States is more female, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer profile in United States.

Audience size
64M
in United States
Gender
57.4%♀
42.6% male
Age
40.3
average years
Country rank
#248
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer fans

57.4% are female, 42.6% are male, average age 40.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Customer audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.3
Estimated audience size64,038,793
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Customer audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Customer audience comes from United States.

Worldwide audience distribution share by country for Customer
CountryShare
United States21.9%
United Kingdom5.3%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1.5M1.73×
02Missouri~1.5M1.52×
03Pennsylvania~2.5M1.19×
04Texas~6.5M1.18×
05Utah~700K1.18×
06Virginia~2M1.16×
07Maine~300K1.15×
08Michigan~2M1.14×
09North Carolina~2M1.13×
10Alaska~200K1.11×
11Louisiana~900K1.10×
12Oregon~800K1.09×
13Arkansas~600K1.08×
14Georgia~2M1.07×
15Kansas~500K1.07×
16Nevada~700K1.06×
17Illinois~2M1.05×
18Idaho~300K1.05×
19South Dakota~200K1.05×
20New Mexico~300K1.04×
21Washington~1.5M1.03×
22Florida~4.5M1.00×
23Oklahoma~700K0.97×
24North Dakota~100K0.97×
25California~6.5M0.95×
26South Carolina~900K0.95×
27Iowa~500K0.95×
28Ohio~2M0.93×
29Arizona~1M0.93×
30Tennessee~1M0.93×
31Nebraska~300K0.93×
32Indiana~1M0.92×
33Colorado~900K0.92×
34Alabama~800K0.92×
35New York~3.5M0.91×
36Hawaii~300K0.91×
37Kentucky~700K0.90×
38West Virginia~300K0.90×
39Montana~200K0.90×
40New Jersey~1.5M0.89×
41Massachusetts~1M0.89×
42Maryland~1M0.89×
43Delaware~200K0.89×
44Mississippi~500K0.88×
45New Hampshire~200K0.88×
46Minnesota~800K0.87×
47Washington, District of Columbia~200K0.86×
48Vermont~100K0.85×
49Connecticut~500K0.84×
50Rhode Island~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Customer, United States
0.82×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer audience
#·InterestCategoryAffinity×
01WattpadInternet & Social Media2.79×
02Jensen AcklesMovies & TV2.79×
03FC Bayern MunichSports2.43×
04Real propertyHome & Garden2.20×
05JetBlueTravel & Leisure2.10×
06ShellfishFood & Beverages2.07×
07FlightAwareTravel & Leisure1.81×
08City BankBusiness & Career1.78×
09PianoMusic & Radio1.73×
10Bored PandaInternet & Social Media1.73×
11Made in USABusiness & Career1.70×
12HormoneHealth1.69×
13CappuccinoFood & Beverages1.68×
14Hilton WorldwideTravel & Leisure1.63×
15BlanketHome & Garden1.63×
16DentistryBusiness & Career1.54×
17InnovationBusiness & Career1.54×
18HypermarketShopping1.54×
19Gaming computerTechnology & Electronics1.52×
20Compact carCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
IndulgenceJOY1.19×
Price SensitivityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
TraditionCONSERVATISM0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer have in United States?

Customer has an estimated audience of 64,038,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customer fans?

57.4% of Customer fans are female, 42.6% are male, with an average age of 40.3 years.

03

Which brands do Customer fans like most?

Customer fans show strongest brand affinity for Real property (2.2×), Piano (1.73×), and JetBlue (2.1×) over the country average.

04

Where do Customer fans live in United States?

Customer fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Customer fans also like?

Beyond Customer itself, the audience over-indexes on Piano (1.73×), JetBlue (2.1×), Made in USA (1.7×), and Dentistry (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Customer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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