Customer Audience in United States
Customer has an estimated audience of 64,038,793 people in United States. 57.4% are female, 42.6% are male, average age 40.3. Top brand affinities: Google Maps, MSN, Capital One, Singer-songwriter, Indeed.com.
Top brand affinities include Google Maps, MSN, Capital One, with strongest over-indexing on Google Maps (2.79× the country average). Demographically, the Customer audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Customer fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.3 |
| Estimated audience size | 64,038,793 |
Audience persona
The typical Customer fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 2.79× | Internet & Social Media |
| MSN | 2.79× | News |
| Capital One | 2.79× | Business & Career |
| Singer-songwriter | 2.79× | Music & Radio |
| Indeed.com | 2.79× | Business & Career |
| Beetlejuice | 2.69× | Movies & TV |
| Staples (Canada) | 2.79× | Business & Career |
| CarGurus | 2.79× | Cars & Mobility |
| Google News | 2.79× | News |
| Enterprise Rent-A-Car | 2.79× | Cars & Mobility |
| Diane Keaton | 2.79× | Movies & TV |
| Great Clips | 2.72× | Beauty & Wellness |
| Planet Fitness | 1.74× | Sports |
| Aaron Rodgers | 2.79× | Sports |
| AccuWeather | 2.79× | Home & Garden |
| Google Flights | 2.41× | Travel & Leisure |
| Dollar General | 1.63× | Shopping |
| Diabetes mellitus awareness | 2.79× | Health |
| Bath and Bodyworks | 2.79× | Shopping |
| Real property | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.3% |
| Italy | 4.4% |
See Customer audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Customer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.