Rascasse Audience Intelligence

Bored Panda Audience in United States

A data profile of the people who buy, follow and care about Bored Panda in United States — modelled from more than twelve digital signal sources. Bored Panda has an estimated audience of 9,276,957 people in United States.

#2among Humor website in United States#101among Website / Newspaper / Magazine in United States#55in Internet & Social Media

The average Bored Panda fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boredom, Giant panda, Reddit, with strongest over-indexing on Boredom (12.01× the country average).

Demographically, the Bored Panda audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bored Panda fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Boredom.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bored Panda profile in United States.

Audience size
9.3M
in United States
Gender
63.4%♀
36.6% male
Age
40.1
average years
Country rank
#3867
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bored Panda

63.4% are female, 36.6% are male, average age 40.1.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Bored Panda audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.1
Estimated audience size9,276,957
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Bored Panda audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4921%
50+21%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Bored Panda audience comes from United States.

Worldwide audience distribution share by country for Bored Panda
CountryShare
United States42.1%
United Kingdom14.6%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bored Panda audience in United States is strongest.

Fig. 05

Top regions by affinity

Bored Panda fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.97×
02Montana~40K1.66×
03Washington~300K1.59×
04Idaho~70K1.46×
05Kansas~100K1.42×
06Colorado~200K1.38×
07Maine~40K1.33×
08Wyoming~20K1.33×
09Wisconsin~200K1.31×
10Alaska~30K1.31×
11Vermont~20K1.30×
12Minnesota~200K1.26×
13Utah~100K1.26×
14Iowa~90K1.23×
15Nebraska~60K1.23×
16New Mexico~60K1.19×
17New Hampshire~40K1.16×
18Michigan~300K1.11×
19Ohio~300K1.04×
20Missouri~200K1.04×
21Arizona~200K1.01×
22Oklahoma~100K1.00×
23Delaware~30K0.99×
24Pennsylvania~300K0.97×
25Kentucky~100K0.97×
26Hawaii~40K0.97×
27Virginia~200K0.95×
28Rhode Island~30K0.95×
29Indiana~200K0.94×
30Massachusetts~200K0.90×
31South Dakota~20K0.90×
32Illinois~300K0.89×
33Connecticut~80K0.85×
34West Virginia~40K0.84×
35Maryland~100K0.82×
36North Carolina~200K0.80×
37Alabama~100K0.80×
38Tennessee~100K0.78×
39Arkansas~60K0.78×
40Nevada~60K0.70×
41New York~300K0.66×
42California~700K0.65×
43Washington, District of Columbia~20K0.65×
44South Carolina~90K0.64×
45New Jersey~100K0.62×
46Texas~500K0.61×
47Georgia~200K0.59×
48Florida~400K0.58×
49Louisiana~60K0.51×
50Mississippi~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Bored Panda, United States
0.45×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bored Panda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bored Panda audience
#·InterestCategoryAffinity×
01BoredomHealth12.01×
02Giant pandaPets & Animals11.68×
03The Huffington PostNews5.90×
04New York PostNews4.83×
05verizonTechnology & Electronics3.27×
06RedditInternet & Social Media3.14×
07MammalPets & Animals2.56×
08ParentKids & Family2.48×
09CelebrityMovies & TV2.45×
10Harry PotterMovies & TV2.39×
11CatsPets & Animals2.38×
12NBCMovies & TV2.25×
13PsychologyBusiness & Career2.23×
14AnimalPets & Animals2.21×
15MagazinesLiterature2.15×
16ScienceBusiness & Career2.04×
17ChildKids & Family2.03×
18PhotographTechnology & Electronics2.02×
19Current eventsArts & Culture1.81×
20TVMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bored Panda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bored Panda audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
SpiritualityBALANCE1.44×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bored Panda audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.63×
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bored Panda have in United States?

Bored Panda has an estimated audience of 9,276,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bored Panda fans?

63.4% of Bored Panda fans are female, 36.6% are male, with an average age of 40.1 years.

03

Which brands do Bored Panda fans like most?

Bored Panda fans show strongest brand affinity for Boredom (12.01×), Giant panda (11.68×), and Reddit (3.14×) over the country average.

04

Where do Bored Panda fans live in United States?

Bored Panda fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bored Panda fans also like?

Beyond Bored Panda itself, the audience over-indexes on Giant panda (11.68×), Reddit (3.14×), Celebrity (2.45×), and New York Post (4.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bored Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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