Bored Panda Audience in United States

Bored Panda logo

Bored Panda has an estimated audience of 9,365,067 people in United States. 63.4% are female, 36.6% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Boredom, Giant panda, Reddit, Celebrity, New York Post.

The average Bored Panda fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boredom, Giant panda, Reddit, with strongest over-indexing on Boredom (12.01× the country average). Demographically, the Bored Panda audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of Bored Panda fans

Demographic split for Bored Panda audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.1
Estimated audience size9,365,067

Audience persona

The typical Bored Panda fan in United States is more female, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Boredom.

Top regions in United States

Top regions ranked by reach for Bored Panda in United States
RegionReachAffinity
California718,7480.7×
Texas528,0140.66×
New York372,4820.71×
Florida371,6320.59×
Ohio314,2201.09×
Washington311,1321.66×
Pennsylvania297,3030.94×
Illinois289,3390.93×
Michigan283,6721.16×
Virginia235,0581.03×
North Carolina233,2660.83×
Oregon218,0782.03×
Colorado214,1431.45×
Arizona202,8191.06×
Wisconsin184,9861.31×
Massachusetts174,3630.95×
Georgia173,7970.6×
Indiana172,8311.01×
Minnesota167,6461.25×
Missouri161,7831.07×
New Jersey156,4560.66×
Tennessee155,1600.83×
Maryland136,4420.85×
Kentucky110,5890.94×
Utah108,3881.29×
Alabama105,7910.81×
Oklahoma100,0790.96×
Iowa97,2861.26×
Kansas94,3861.28×
South Carolina91,9550.65×
Connecticut76,9470.82×
Nevada67,2370.74×
Idaho65,2851.39×
Nebraska59,0601.26×
Louisiana57,7240.48×
New Mexico55,5711.18×
Arkansas53,4120.69×
Maine43,7781.3×
New Hampshire41,4121.12×
Montana40,0941.54×
Hawaii35,3220.88×
West Virginia35,0350.8×
Mississippi30,7680.4×
Rhode Island27,8750.94×
Delaware25,4090.98×
Alaska24,8481.24×
Vermont21,0521.28×
Washington, District of Columbia18,6680.66×
South Dakota18,2650.84×
Wyoming17,0721.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bored Panda audience
BrandAffinityCategory
Boredom12.01×Health
Giant panda11.68×Pets & Animals
Reddit3.14×Internet & Social Media
Celebrity2.45×Movies & TV
New York Post4.83×News
Cats2.38×Pets & Animals
Animal2.21×Pets & Animals
Mammal2.56×Pets & Animals
NBC2.25×Movies & TV
Child2.03×Kids & Family
Parent2.48×Kids & Family
Psychology2.23×Business & Career
Magazines2.15×Literature
verizon3.27×Technology & Electronics
Harry Potter2.39×Movies & TV
Current events1.81×Arts & Culture
TV1.73×Movies & TV
Photograph2.02×Technology & Electronics
The Huffington Post5.9×News
Science2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bored Panda audience
TraitClusterScore
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.26
IndividualismJOY1.24
SustainabilityBALANCE1.13
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Bored Panda
CountryShare
United States42.2%
United Kingdom14.6%
Canada6.5%

See Bored Panda audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does Bored Panda have in United States?

Bored Panda has an estimated audience of 9,365,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Bored Panda fans?

63.4% of Bored Panda fans are female, 36.6% are male, with an average age of 40.1 years.

Which brands do Bored Panda fans like most?

Bored Panda fans show strongest brand affinity for Boredom (12.01×), Giant panda (11.68×), and Reddit (3.14×) over the country average.

Where do Bored Panda fans live in United States?

Bored Panda fans in United States are most concentrated in California (reach 718,748), Texas (reach 528,014), and New York (reach 372,482). These three regions account for the largest share of the active audience.

What other brands do Bored Panda fans also like?

Beyond Bored Panda itself, the audience over-indexes on Giant panda (11.68×), Reddit (3.14×), Celebrity (2.45×), and New York Post (4.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bored Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.