Rascasse Audience Intelligence

Science Audience in United States

A data profile of the people who buy, follow and care about Science in United States — modelled from more than twelve digital signal sources. Science has an estimated audience of 92,603,288 people in United States.

#73among Topic in United States#8in Business & Career

The average Science fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Parenthood, Anthem Blue Cross, Shallow Hal, with strongest over-indexing on Parenthood (1.6× the country average).

Demographically, the Science audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Science fan in United States is balanced, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Parenthood.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science profile in United States.

Audience size
92.6M
in United States
Gender
54.4%♀
45.6% male
Age
40.6
average years
Country rank
#93
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Science fans

54.4% are female, 45.6% are male, average age 40.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Science audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.6
Estimated audience size92,603,288
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Science audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Science audience comes from United States.

Worldwide audience distribution share by country for Science
CountryShare
United States20.2%
Brazil5.1%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science audience in United States is strongest.

Fig. 05

Top regions by affinity

Science fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3M4.54×
02California~13M1.29×
03Texas~9.5M1.19×
04Maryland~2M1.14×
05Florida~7M1.11×
06Georgia~3M1.10×
07Arizona~2M1.10×
08North Carolina~3M1.09×
09Mississippi~800K1.09×
10Alabama~1.5M1.08×
11Kansas~800K1.08×
12New Mexico~500K1.07×
13Virginia~2.5M1.06×
14North Dakota~200K1.04×
15Washington~2M1.03×
16South Carolina~1.5M1.02×
17Hawaii~400K1.02×
18Alaska~200K1.02×
19Massachusetts~2M0.99×
20West Virginia~400K0.99×
21Pennsylvania~3M0.98×
22Louisiana~1M0.98×
23New York~5M0.97×
24Missouri~1.5M0.97×
25New Jersey~2.5M0.96×
26Kentucky~1M0.96×
27Oklahoma~1M0.96×
28Indiana~1.5M0.95×
29Ohio~2.5M0.94×
30Arkansas~700K0.94×
31Tennessee~1.5M0.93×
32Nebraska~400K0.93×
33Nevada~800K0.92×
34Illinois~3M0.91×
35Utah~800K0.91×
36Washington, District of Columbia~300K0.91×
37Michigan~2M0.90×
38Connecticut~800K0.89×
39Idaho~400K0.86×
40Delaware~200K0.83×
41South Dakota~200K0.83×
42Colorado~1M0.81×
43Wisconsin~1M0.81×
44Minnesota~1M0.80×
45Iowa~600K0.80×
46Montana~200K0.80×
47Vermont~100K0.80×
48Rhode Island~200K0.75×
49New Hampshire~300K0.73×
50Maine~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Science, United States
0.73×1.00×4.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science audience
#·InterestCategoryAffinity×
01Indian Institutes of TechnologyBusiness & Career1.97×
02International General Certificate of Secondary EducationBusiness & Career1.84×
03Indian Institute of Technology Joint Entrance ExaminationBusiness & Career1.83×
04All India Institute of Medical SciencesBusiness & Career1.75×
05Union Public Service CommissionPolitics & Society1.70×
06BioScienceBusiness & Career1.65×
07Green Kid CraftsShopping1.62×
08ParenthoodMovies & TV1.60×
09Health NewsNews1.59×
10Educational Commission for Foreign Medical GraduatesTopic1.59×
11LVNTopic1.58×
12Indian Institute of Technology DelhiBusiness & Career1.57×
13SSC Exam GuruTopic1.57×
14Mario BenedettiLiterature1.55×
15Shallow HalMovies & TV1.54×
16OUTFITTERSShopping1.53×
17European Molecular Biology OrganizationBusiness & Career1.53×
18Anthem Blue CrossBusiness & Career1.51×
19International ScholarshipsBusiness & Career1.51×
20Centre for Cellular and Molecular BiologyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.94×
IndividualismJOY0.94×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Urban LifestyleOPEN0.79×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science have in United States?

Science has an estimated audience of 92,603,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Science fans?

54.4% of Science fans are female, 45.6% are male, with an average age of 40.6 years.

03

Which brands do Science fans like most?

Science fans show strongest brand affinity for Parenthood (1.6×), Anthem Blue Cross (1.51×), and Shallow Hal (1.54×) over the country average.

04

Where do Science fans live in United States?

Science fans in United States are most concentrated in California (reach ~13M), Texas (reach ~9.5M), and Florida (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Science fans also like?

Beyond Science itself, the audience over-indexes on Anthem Blue Cross (1.51×), Shallow Hal (1.54×), OUTFITTERS (1.53×), and Health News (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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