Science Audience in United States

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Science has an estimated audience of 92,603,288 people in United States. 54.4% are female, 45.6% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Parenthood, Anthem Blue Cross, Shallow Hal, OUTFITTERS, Health News.

The average Science fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Parenthood, Anthem Blue Cross, Shallow Hal, with strongest over-indexing on Parenthood (1.6× the country average). Demographically, the Science audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Science fans

Demographic split for Science audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.6
Estimated audience size92,603,288

Audience persona

The typical Science fan in United States is balanced, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Parenthood.

Top regions in United States

Top regions ranked by reach for Science in United States
RegionReachAffinity
California13,845,4921.36×
Texas9,572,8541.2×
Florida7,526,5201.2×
New York5,290,4671.02×
Georgia3,095,7531.09×
North Carolina2,938,5871.05×
Pennsylvania2,883,6590.92×
Oregon2,880,0004.9×
Illinois2,725,4650.88×
Ohio2,479,5660.87×
Virginia2,463,4771.09×
Michigan2,209,8260.91×
New Jersey2,150,5890.91×
Arizona2,126,0131.12×
Washington2,067,2601.11×
Massachusetts1,925,9351.06×
Maryland1,905,2041.2×
Tennessee1,802,5870.97×
Indiana1,512,8120.89×
Missouri1,426,2330.96×
Alabama1,370,3571.06×
South Carolina1,220,2460.88×
Colorado1,185,7170.81×
Louisiana1,061,7730.89×
Wisconsin1,049,7880.75×
Minnesota1,045,3720.79×
Kentucky972,8300.84×
Oklahoma907,7620.88×
Nevada850,1940.95×
Connecticut797,9220.86×
Mississippi774,1631.01×
Utah717,6350.87×
Kansas705,3430.97×
Arkansas659,2370.86×
Iowa579,0260.76×
New Mexico462,9961×
West Virginia409,4660.95×
Hawaii389,2220.98×
Idaho384,4900.83×
Nebraska383,2940.83×
Washington, District of Columbia277,5261×
New Hampshire251,3720.69×
Maine229,0930.69×
Rhode Island206,0190.7×
Delaware191,6650.75×
Montana189,2040.74×
Alaska183,0020.92×
North Dakota180,7350.95×
South Dakota145,9740.68×
Vermont122,5900.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science audience
BrandAffinityCategory
Parenthood1.6×Movies & TV
Anthem Blue Cross1.51×Business & Career
Shallow Hal1.54×Movies & TV
OUTFITTERS1.53×Shopping
Health News1.59×News
Indian Institute of Technology Delhi1.57×Business & Career
Indian Institute of Technology Joint Entrance Examination1.83×Business & Career
All India Institute of Medical Sciences1.75×Business & Career
Indian Institutes of Technology1.97×Business & Career
BioScience1.65×Business & Career
Educational Commission for Foreign Medical Graduates1.59×
Mario Benedetti1.55×Literature
SSC Exam Guru1.57×
Union Public Service Commission1.7×Politics & Society
International Scholarships1.51×Business & Career
LVN1.58×
International General Certificate of Secondary Education1.84×Business & Career
Centre for Cellular and Molecular Biology1.5×Business & Career
European Molecular Biology Organization1.53×Business & Career
Lightspeed Venture Partners1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Luxury OrientationPREMIUM1.88
SustainabilityBALANCE1
MindfulnessBALANCE1
Social Media UsageJOY1
Price SensitivityPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Science
CountryShare
United States20.2%
Brazil5.1%
India5.0%

See Science audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science have in United States?

Science has an estimated audience of 92,603,288 people in United States, concentrated in California and Texas.

What is the gender split and age of Science fans?

54.4% of Science fans are female, 45.6% are male, with an average age of 40.6 years.

Which brands do Science fans like most?

Science fans show strongest brand affinity for Parenthood (1.6×), Anthem Blue Cross (1.51×), and Shallow Hal (1.54×) over the country average.

Where do Science fans live in United States?

Science fans in United States are most concentrated in California (reach 13,845,492), Texas (reach 9,572,854), and Florida (reach 7,526,520). These three regions account for the largest share of the active audience.

What other brands do Science fans also like?

Beyond Science itself, the audience over-indexes on Anthem Blue Cross (1.51×), Shallow Hal (1.54×), OUTFITTERS (1.53×), and Health News (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.