BioScience Audience in United States

BioScience has an estimated audience of 310,473 people in United States. 56.2% are female, 43.8% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Staples (Canada), Indeed.com, Microblogging.

The average BioScience fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Staples (Canada), with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the BioScience audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of BioScience fans

Demographic split for BioScience audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.2
Estimated audience size310,473

Audience persona

The typical BioScience fan in United States is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for BioScience in United States
RegionReachAffinity
California51,7841.52×
Texas28,0331.05×
Florida18,0840.86×
New York17,3881×
Arizona17,0942.7×
Georgia9,7661.02×
Massachusetts9,2971.52×
Ohio8,9320.93×
Pennsylvania8,7760.84×
Illinois8,7320.84×
North Carolina7,7760.83×
Colorado7,6131.56×
Maryland6,8551.28×
New Jersey6,5000.82×
Michigan6,2800.77×
Virginia6,2640.83×
Washington6,0860.98×
Missouri4,7030.94×
Oregon4,6121.3×
Indiana4,5190.8×
Tennessee4,1140.66×
Connecticut4,0581.3×
Wisconsin4,0200.86×
Minnesota3,3150.75×
Alabama3,0010.69×
South Carolina2,8380.61×
Utah2,7510.99×
Nevada2,6280.88×
Oklahoma2,5350.74×
Kansas2,2930.94×
Kentucky2,2680.58×
Louisiana2,2010.55×
Iowa1,9200.75×
Idaho1,7531.13×
Mississippi1,6800.66×
New Mexico1,4650.94×
Arkansas1,4140.55×
Montana1,3971.62×
Hawaii1,1590.87×
Nebraska1,0600.68×
Washington, District of Columbia1,0521.13×
South Dakota1,0031.4×
New Hampshire9620.79×
Rhode Island9290.94×
West Virginia8760.61×
Alaska8741.32×
North Dakota7931.24×
Wyoming7681.67×
Maine7550.68×
Delaware7280.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BioScience audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Staples (Canada)8.39×Business & Career
Indeed.com6.45×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.35×Internet & Social Media
Capital One4.8×Business & Career
MSN4.43×News
Tim Hortons26×Food & Beverages
Income tax13.19×Business & Career
Google News5.96×News
PubMed16.39×Internet & Social Media
FaceTime15.34×Technology & Electronics
Enterprise Rent-A-Car5.17×Cars & Mobility
Kia Sportage17.53×Cars & Mobility
Day trading9.48×Business & Career
Blended whiskey9.73×Food & Beverages
Horoscope7.02×Health
Columbia University10.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BioScience audience
TraitClusterScore
Luxury OrientationPREMIUM3.49
PatriotismCONSERVATISM3.48
Risk AppetiteTHRILL2.53
Quality AwarenessPREMIUM1.94
Need for SecurityCONSERVATISM1.89
SustainabilityBALANCE1.78

Worldwide distribution

Worldwide audience distribution share by country for BioScience
CountryShare
United States40.7%
India11.1%
United Kingdom8.0%

See BioScience audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does BioScience have in United States?

BioScience has an estimated audience of 310,473 people in United States, concentrated in California and Texas.

What is the gender split and age of BioScience fans?

56.2% of BioScience fans are female, 43.8% are male, with an average age of 44.2 years.

Which brands do BioScience fans like most?

BioScience fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Staples (Canada) (8.39×) over the country average.

Where do BioScience fans live in United States?

BioScience fans in United States are most concentrated in California (reach 51,784), Texas (reach 28,033), and Florida (reach 18,084). These three regions account for the largest share of the active audience.

What other brands do BioScience fans also like?

Beyond BioScience itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Staples (Canada) (8.39×), Indeed.com (6.45×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BioScience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.