Rascasse Audience Intelligence

Southampton F.C. Audience in United States

A data profile of the people who buy, follow and care about Southampton F.C. in United States — modelled from more than twelve digital signal sources. Southampton F.C. has an estimated audience of 851,804 people in United States.

#188among Soccer in United States#397among Team in United States#2440in Sports

The average Southampton F.C. fan in United States is 30.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Leicester City F.C., Crystal Palace F.C., FIFA World Cup 2026, with strongest over-indexing on Leicester City F.C. (168.97× the country average).

Demographically, the Southampton F.C. audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southampton F.C. fan in United States is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Leicester City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southampton F.C. profile in United States.

Audience size
852K
in United States
Gender
33.3%♀
66.7% male
Age
30.9
average years
Country rank
#26348
Team in United States
Fig. 01

Search interest · 12-month trend

+278%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southampton F.C. fans

33.3% are female, 66.7% are male, average age 30.9.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Southampton F.C. audience in United States
MetricValue
Female33.3%
Male66.7%
Average age30.9
Estimated audience size851,804
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Southampton F.C. audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Southampton F.C. audience comes from United States.

Worldwide audience distribution share by country for Southampton F.C.
CountryShare
United Kingdom30.0%
United States8.0%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southampton F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Southampton F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K2.25×
02Virginia~30K2.03×
03Washington, District of Columbia~4K1.98×
04Florida~90K1.84×
05New York~70K1.73×
06New Jersey~30K1.63×
07Connecticut~10K1.43×
08Illinois~30K1.40×
09Massachusetts~20K1.39×
10Kansas~7K1.33×
11North Carolina~20K1.19×
12Colorado~10K1.18×
13Pennsylvania~30K1.13×
14Nevada~7K1.13×
15Maine~3K1.13×
16Delaware~2K1.09×
17Vermont~1K1.08×
18Rhode Island~2K1.06×
19Minnesota~10K1.00×
20California~70K0.97×
21New Hampshire~3K0.96×
22Washington~10K0.93×
23Georgia~20K0.92×
24Alaska~1K0.92×
25Texas~50K0.91×
26Iowa~5K0.90×
27Tennessee~10K0.89×
28Missouri~10K0.89×
29South Dakota~1K0.89×
30North Dakota~1K0.89×
31Ohio~20K0.87×
32Nebraska~3K0.87×
33Montana~2K0.87×
34Indiana~10K0.86×
35Oregon~7K0.86×
36Arkansas~5K0.85×
37Arizona~10K0.84×
38South Carolina~9K0.83×
39West Virginia~3K0.83×
40Hawaii~2K0.83×
41Louisiana~7K0.82×
42New Mexico~3K0.82×
43Kentucky~7K0.81×
44Mississippi~5K0.81×
45Idaho~3K0.81×
46Alabama~8K0.79×
47Wisconsin~8K0.78×
48Michigan~10K0.77×
49Utah~5K0.74×
50Oklahoma~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Southampton F.C., United States
0.72×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southampton F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southampton F.C. audience
#·InterestCategoryAffinity×
01S.S. LazioSports201.15×
02Leicester City F.C.Sports168.97×
03Crystal Palace F.C.Sports165.34×
04Norwich City F.C.Sports163.71×
05Bayer 04 LeverkusenSports146.55×
06Olympique LyonnaisSports144.04×
07West Ham United F.C.Sports141.76×
08Newcastle United F.C.Sports139.84×
09Queens Park Rangers F.C.Sports136.25×
10Zinedine ZidaneSports120.37×
11Eberechi EzeSports100.66×
12PSV EindhovenSports92.20×
13Aston Villa F.C.Sports91.95×
14Michael OliseSports89.16×
15France national football teamSports86.70×
16FIFA Club World CupSports42.41×
17Tottenham Hotspur F.C.Sports35.47×
18Paris Saint-GermainSports29.66×
19FIFA World Cup 2026Sports13.24×
20FIFA World CupSports7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southampton F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southampton F.C. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.38×
MindfulnessBALANCE2.94×
TravellingTHRILL2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southampton F.C. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
Design AffinityPREMIUM0.98×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southampton F.C. have in United States?

Southampton F.C. has an estimated audience of 851,804 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Southampton F.C. fans?

33.3% of Southampton F.C. fans are female, 66.7% are male, with an average age of 30.9 years.

03

Which brands do Southampton F.C. fans like most?

Southampton F.C. fans show strongest brand affinity for Leicester City F.C. (168.97×), Crystal Palace F.C. (165.34×), and FIFA World Cup 2026 (13.24×) over the country average.

04

Where do Southampton F.C. fans live in United States?

Southampton F.C. fans in United States are most concentrated in Florida (reach ~90K), California (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Southampton F.C. fans also like?

Beyond Southampton F.C. itself, the audience over-indexes on Crystal Palace F.C. (165.34×), FIFA World Cup 2026 (13.24×), Newcastle United F.C. (139.84×), and S.S. Lazio (201.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southampton F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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