Southampton F.C. Audience in United States

Southampton F.C. logo

Southampton F.C. has an estimated audience of 685,082 people in United States. 33.3% are female, 66.7% are male, average age 30.9. Top regions: Florida, California, New York. Top brand affinities: Leicester City F.C., Crystal Palace F.C., Newcastle United F.C., West Ham United F.C., Bayer 04 Leverkusen.

The average Southampton F.C. fan in United States is 30.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Leicester City F.C., Crystal Palace F.C., Newcastle United F.C., with strongest over-indexing on Leicester City F.C. (168.97× the country average). Demographically, the Southampton F.C. audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Southampton F.C. fans

Demographic split for Southampton F.C. audience in United States
MetricValue
Female33.3%
Male66.7%
Average age30.9
Estimated audience size685,082

Audience persona

The typical Southampton F.C. fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Leicester City F.C..

Top regions in United States

Top regions ranked by reach for Southampton F.C. in United States
RegionReachAffinity
Florida82,2651.77×
California79,8171.06×
New York71,0421.86×
Texas59,2451.01×
Virginia40,6022.43×
Illinois35,4711.55×
New Jersey30,3951.74×
Maryland28,4622.42×
North Carolina25,6331.24×
Pennsylvania24,3871.06×
Georgia23,2991.1×
Massachusetts22,0071.63×
Ohio17,7830.84×
Colorado13,8101.28×
Michigan13,3750.75×
Washington12,2950.89×
Tennessee11,2050.82×
Arizona11,0040.79×
Indiana10,9670.88×
Missouri9,9600.9×
Minnesota9,7891×
Connecticut9,7861.42×
Kansas9,1721.7×
South Carolina8,9350.87×
Wisconsin7,1220.69×
Alabama6,8990.72×
Nevada6,2080.94×
Oregon6,2010.79×
Louisiana6,1680.7×
Kentucky5,8360.68×
Washington, District of Columbia5,2512.55×
Iowa4,7390.84×
Arkansas4,6220.82×
Oklahoma3,7910.5×
Utah3,7350.61×
Mississippi3,3010.58×
Nebraska2,3850.69×
Maine2,2040.9×
Delaware2,1391.13×
Rhode Island2,0950.96×
New Mexico1,7790.52×
Idaho1,7060.5×
New Hampshire1,5980.59×
Hawaii1,5890.54×
Vermont1,2651.05×
West Virginia1,2470.39×
South Dakota7540.48×
Alaska7370.5×
Montana6830.36×
North Dakota5790.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southampton F.C. audience
BrandAffinityCategory
Leicester City F.C.168.97×Sports
Crystal Palace F.C.165.34×Sports
Newcastle United F.C.139.84×Sports
West Ham United F.C.141.76×Sports
Bayer 04 Leverkusen146.55×Sports
Aston Villa F.C.91.95×Sports
Olympique Lyonnais144.04×Sports
Norwich City F.C.163.71×Sports
Queens Park Rangers F.C.136.25×Sports
France national football team86.7×Sports
PSV Eindhoven92.2×Sports
Paris Saint-Germain29.66×Sports
Zinedine Zidane120.37×Sports
FIFA Club World Cup42.41×Sports
Tottenham Hotspur F.C.35.47×Sports
FC Bayern Munich15.43×Sports
Eberechi Eze100.66×Sports
Florian Wirtz69.88×Sports
Primeira Liga58.56×Sports
Robert Lewandowski66.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southampton F.C. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
SustainabilityBALANCE1.42
Risk AppetiteTHRILL1.36
Community OrientationOPEN1.35
MindfulnessBALANCE1.27
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Southampton F.C.
CountryShare
United Kingdom27.0%
Brazil8.8%
United States7.3%

See Southampton F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Southampton F.C. have in United States?

Southampton F.C. has an estimated audience of 685,082 people in United States, concentrated in Florida and California.

What is the gender split and age of Southampton F.C. fans?

33.3% of Southampton F.C. fans are female, 66.7% are male, with an average age of 30.9 years.

Which brands do Southampton F.C. fans like most?

Southampton F.C. fans show strongest brand affinity for Leicester City F.C. (168.97×), Crystal Palace F.C. (165.34×), and Newcastle United F.C. (139.84×) over the country average.

Where do Southampton F.C. fans live in United States?

Southampton F.C. fans in United States are most concentrated in Florida (reach 82,265), California (reach 79,817), and New York (reach 71,042). These three regions account for the largest share of the active audience.

What other brands do Southampton F.C. fans also like?

Beyond Southampton F.C. itself, the audience over-indexes on Crystal Palace F.C. (165.34×), Newcastle United F.C. (139.84×), West Ham United F.C. (141.76×), and Bayer 04 Leverkusen (146.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southampton F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.