Rascasse Audience Intelligence

West Ham United F.C. Audience in United States

A data profile of the people who buy, follow and care about West Ham United F.C. in United States — modelled from more than twelve digital signal sources. West Ham United F.C. has an estimated audience of 833,487 people in United States.

#192among Soccer in United States#400among Team in United States#2477in Sports

The average West Ham United F.C. fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Southampton F.C., FIFA World Cup 2026, Norwich City F.C., with strongest over-indexing on Southampton F.C. (226.76× the country average).

Demographically, the West Ham United F.C. audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Ham United F.C. fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Southampton F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Ham United F.C. profile in United States.

Audience size
833K
in United States
Gender
33.4%♀
66.6% male
Age
29.5
average years
Country rank
#26709
Team in United States
Fig. 01

Search interest · 12-month trend

+111%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Ham United F.C. fans

33.4% are female, 66.6% are male, average age 29.5.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for West Ham United F.C. audience in United States
MetricValue
Female33.4%
Male66.6%
Average age29.5
Estimated audience size833,487
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the West Ham United F.C. audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

10.7%

of the worldwide West Ham United F.C. audience comes from United States.

Worldwide audience distribution share by country for West Ham United F.C.
CountryShare
United Kingdom26.3%
United States10.7%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Ham United F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

West Ham United F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.05×
02Connecticut~10K1.62×
03Illinois~40K1.57×
04Massachusetts~20K1.52×
05New Jersey~30K1.46×
06New York~70K1.44×
07Maine~4K1.44×
08Maryland~20K1.38×
09Virginia~30K1.33×
10North Carolina~30K1.29×
11Pennsylvania~30K1.26×
12Florida~70K1.19×
13Oregon~10K1.18×
14Colorado~10K1.13×
15California~100K1.12×
16New Hampshire~4K1.12×
17Vermont~2K1.09×
18Delaware~2K1.06×
19Wisconsin~10K1.05×
20Texas~70K1.03×
21Minnesota~10K1.03×
22Georgia~30K1.01×
23Washington~20K1.01×
24Tennessee~20K1.01×
25Rhode Island~3K0.97×
26Montana~2K0.97×
27Ohio~20K0.96×
28Michigan~20K0.95×
29Missouri~10K0.93×
30South Carolina~10K0.92×
31Iowa~6K0.92×
32Indiana~10K0.91×
33Arizona~20K0.90×
34Utah~7K0.89×
35Kansas~6K0.89×
36Hawaii~3K0.87×
37South Dakota~2K0.86×
38Alaska~2K0.86×
39Nevada~7K0.85×
40Nebraska~4K0.85×
41Kentucky~9K0.84×
42North Dakota~1K0.84×
43Idaho~3K0.80×
44New Mexico~3K0.78×
45West Virginia~3K0.77×
46Arkansas~5K0.74×
47Alabama~8K0.72×
48Mississippi~5K0.72×
49Oklahoma~6K0.70×
50Louisiana~7K0.68×
Fig. 06

Affinity by region

Affinity by region — West Ham United F.C., United States
0.68×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Ham United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Ham United F.C. audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports250.00×
02Southampton F.C.Sports226.76×
03Bristol City F.C.Sports185.38×
042. BundesligaSports155.39×
05Watford F.C.Sports148.41×
06Torino F.C.Sports147.62×
07S.S. LazioSports144.23×
08Leon RobinsonSports139.61×
09Eintracht FrankfurtSports132.95×
10Leicester City F.C.Sports123.85×
11Crystal Palace F.C.Sports123.67×
12Bayer 04 LeverkusenSports109.62×
13Newcastle United F.C.Sports104.59×
14Olympique LyonnaisSports96.40×
15Zinedine ZidaneSports85.30×
16SofascoreSports83.86×
17Pep GuardiolaSports80.95×
18Aston Villa F.C.Sports73.08×
19JingoismPolitics & Society20.00×
20FIFA World Cup 2026Sports13.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Ham United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Ham United F.C. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.95×
TraditionCONSERVATISM3.27×
TravellingTHRILL3.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Ham United F.C. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
DIY MentalityTHRILL0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Ham United F.C. have in United States?

West Ham United F.C. has an estimated audience of 833,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of West Ham United F.C. fans?

33.4% of West Ham United F.C. fans are female, 66.6% are male, with an average age of 29.5 years.

03

Which brands do West Ham United F.C. fans like most?

West Ham United F.C. fans show strongest brand affinity for Southampton F.C. (226.76×), FIFA World Cup 2026 (13.06×), and Norwich City F.C. (250×) over the country average.

04

Where do West Ham United F.C. fans live in United States?

West Ham United F.C. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do West Ham United F.C. fans also like?

Beyond West Ham United F.C. itself, the audience over-indexes on FIFA World Cup 2026 (13.06×), Norwich City F.C. (250×), 2. Bundesliga (155.39×), and Leicester City F.C. (123.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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