West Ham United F.C. Audience in United States

West Ham United F.C. logo

West Ham United F.C. has an estimated audience of 818,966 people in United States. 33.4% are female, 66.6% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Southampton F.C., Norwich City F.C., 2. Bundesliga, Leicester City F.C., Crystal Palace F.C..

The average West Ham United F.C. fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Southampton F.C., Norwich City F.C., 2. Bundesliga, with strongest over-indexing on Southampton F.C. (226.76× the country average). Demographically, the West Ham United F.C. audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of West Ham United F.C. fans

Demographic split for West Ham United F.C. audience in United States
MetricValue
Female33.4%
Male66.6%
Average age29.5
Estimated audience size818,966

Audience persona

The typical West Ham United F.C. fan in United States is more male, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Southampton F.C..

Top regions in United States

Top regions ranked by reach for West Ham United F.C. in United States
RegionReachAffinity
California108,3521.2×
Texas79,5921.13×
Florida70,2681.27×
New York68,0591.49×
Illinois48,1791.77×
Pennsylvania35,8721.3×
North Carolina34,3521.39×
New Jersey31,1531.5×
Virginia27,8371.4×
Massachusetts25,5171.58×
Ohio23,9990.95×
Georgia23,7590.94×
Michigan20,5490.96×
Maryland19,3071.37×
Washington16,5751.01×
Arizona16,3470.98×
Tennessee16,0660.98×
Colorado15,0991.17×
Indiana14,2690.95×
Connecticut13,6861.67×
Wisconsin13,5791.1×
Minnesota12,7331.09×
Missouri11,8390.9×
Oregon11,8351.26×
South Carolina11,3590.92×
Kentucky8,0840.79×
Alabama7,5320.66×
Nevada6,2450.79×
Iowa6,0030.89×
Utah5,7680.79×
Washington, District of Columbia5,7552.34×
Kansas5,7060.88×
Louisiana5,3950.51×
Oklahoma5,1830.57×
Maine4,4811.53×
New Hampshire4,0241.25×
Arkansas3,8630.57×
Mississippi2,9830.44×
Nebraska2,8960.71×
Idaho2,7750.68×
Hawaii2,6510.75×
New Mexico2,5460.62×
Delaware2,4091.07×
Montana2,0330.89×
Rhode Island2,0260.78×
West Virginia1,9620.51×
Vermont1,4371×
South Dakota8240.44×
Alaska7910.45×
North Dakota6630.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Ham United F.C. audience
BrandAffinityCategory
Southampton F.C.226.76×Sports
Norwich City F.C.250×Sports
2. Bundesliga155.39×Sports
Leicester City F.C.123.85×Sports
Crystal Palace F.C.123.67×Sports
Newcastle United F.C.104.59×Sports
Sofascore83.86×Sports
Bristol City F.C.185.38×Sports
Aston Villa F.C.73.08×Sports
Eintracht Frankfurt132.95×Sports
Bayer 04 Leverkusen109.62×Sports
Watford F.C.148.41×Sports
Torino F.C.147.62×Sports
Jingoism20×Politics & Society
Los Angeles Chargers39.85×Sports
Bologna F.C. 1909124.06×Sports
Gateway Pundit20×News
Enterprise Rent-A-Car14.15×Cars & Mobility
Olympique Lyonnais96.4×Sports
FIFA World Cup8.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Ham United F.C. audience
TraitClusterScore
SustainabilityBALANCE1.73
Luxury OrientationPREMIUM1.64
LGBTQ+ IdentityOPEN1.46
Early Adopter MentalityPOWER1.28
Community OrientationOPEN1.26
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for West Ham United F.C.
CountryShare
United Kingdom27.9%
United States11.3%
Germany8.6%

See West Ham United F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does West Ham United F.C. have in United States?

West Ham United F.C. has an estimated audience of 818,966 people in United States, concentrated in California and Texas.

What is the gender split and age of West Ham United F.C. fans?

33.4% of West Ham United F.C. fans are female, 66.6% are male, with an average age of 29.5 years.

Which brands do West Ham United F.C. fans like most?

West Ham United F.C. fans show strongest brand affinity for Southampton F.C. (226.76×), Norwich City F.C. (250×), and 2. Bundesliga (155.39×) over the country average.

Where do West Ham United F.C. fans live in United States?

West Ham United F.C. fans in United States are most concentrated in California (reach 108,352), Texas (reach 79,592), and Florida (reach 70,268). These three regions account for the largest share of the active audience.

What other brands do West Ham United F.C. fans also like?

Beyond West Ham United F.C. itself, the audience over-indexes on Norwich City F.C. (250×), 2. Bundesliga (155.39×), Leicester City F.C. (123.85×), and Crystal Palace F.C. (123.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.