A data profile of the people who buy, follow and care about Jingoism in United States — modelled from more than twelve digital signal sources. Jingoism has an estimated audience of 16,262,065 people in United States.
The average Jingoism fan in United States is 50.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Renewable energy, ExxonMobil, Sustainable energy, with strongest over-indexing on Renewable energy (7.17× the country average).
Demographically, the Jingoism audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Jingoism fan in United States is more male, around 50.0 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Jingoism profile in United States.
27.0% are female, 73.0% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 50.0 |
| Estimated audience size | 16,262,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 49% |
of the worldwide Jingoism audience comes from United States.
| Country | Share |
|---|---|
| United States | 91.9% |
| United Kingdom | 1.9% |
| Germany | 0.9% |
Where the Jingoism audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~80K | 1.71× | |
| 02 | Washington | ~400K | 1.37× | |
| 03 | Oregon | ~200K | 1.32× | |
| 04 | Vermont | ~40K | 1.32× | |
| 05 | Massachusetts | ~400K | 1.30× | |
| 06 | Maine | ~70K | 1.22× | |
| 07 | New York | ~1M | 1.15× | |
| 08 | Colorado | ~300K | 1.14× | |
| 09 | New Hampshire | ~70K | 1.14× | |
| 10 | Connecticut | ~200K | 1.13× | |
| 11 | Maryland | ~300K | 1.12× | |
| 12 | Rhode Island | ~60K | 1.12× | |
| 13 | Virginia | ~400K | 1.11× | |
| 14 | California | ~2M | 1.08× | |
| 15 | Minnesota | ~200K | 1.07× | |
| 16 | Louisiana | ~200K | 1.07× | |
| 17 | New Jersey | ~400K | 1.04× | |
| 18 | Utah | ~200K | 1.04× | |
| 19 | Pennsylvania | ~600K | 1.03× | |
| 20 | Alaska | ~40K | 1.02× | |
| 21 | Illinois | ~500K | 1.01× | |
| 22 | Montana | ~50K | 1.01× | |
| 23 | Idaho | ~80K | 1.00× | |
| 24 | North Carolina | ~500K | 0.97× | |
| 25 | Missouri | ~300K | 0.96× | |
| 26 | Wisconsin | ~200K | 0.96× | |
| 27 | Kansas | ~100K | 0.96× | |
| 28 | Michigan | ~400K | 0.95× | |
| 29 | Oklahoma | ~200K | 0.95× | |
| 30 | New Mexico | ~80K | 0.95× | |
| 31 | Ohio | ~500K | 0.92× | |
| 32 | Indiana | ~300K | 0.92× | |
| 33 | Alabama | ~200K | 0.91× | |
| 34 | Nebraska | ~70K | 0.91× | |
| 35 | Delaware | ~40K | 0.91× | |
| 36 | West Virginia | ~70K | 0.90× | |
| 37 | Iowa | ~100K | 0.89× | |
| 38 | North Dakota | ~30K | 0.88× | |
| 39 | Tennessee | ~300K | 0.87× | |
| 40 | Kentucky | ~200K | 0.87× | |
| 41 | Hawaii | ~60K | 0.87× | |
| 42 | Georgia | ~400K | 0.86× | |
| 43 | Arizona | ~300K | 0.85× | |
| 44 | South Dakota | ~30K | 0.84× | |
| 45 | Nevada | ~100K | 0.82× | |
| 46 | Arkansas | ~100K | 0.82× | |
| 47 | South Carolina | ~200K | 0.80× | |
| 48 | Texas | ~1M | 0.79× | |
| 49 | Florida | ~900K | 0.79× | |
| 50 | Mississippi | ~100K | 0.77× |
The strongest cross-interests of the Jingoism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 20.67× | ||
| 02 | Leicester City F.C. | Sports | 20.00× | ||
| 03 | Crystal Palace F.C. | Sports | 20.00× | ||
| 04 | West Ham United F.C. | Sports | 20.00× | ||
| 05 | Borussia Dortmund | Sports | 16.53× | ||
| 06 | Aston Villa F.C. | Sports | 15.67× | ||
| 07 | United States national football team | Sports | 11.55× | ||
| 08 | Individualism | Politics & Society | 7.42× | ||
| 09 | Renewable energy | Business & Career | 7.17× | ||
| 10 | Sustainable energy | Home & Garden | 7.13× | ||
| 11 | Weather forecasting | Home & Garden | 6.16× | ||
| 12 | FedEx | Business & Career | 5.51× | ||
| 13 | Solar energy | Home & Garden | 4.46× | ||
| 14 | Mortgage loans | Business & Career | 3.54× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.35× | ||
| 16 | Tradition | Politics & Society | 2.82× | ||
| 17 | Nonprofit organization | Politics & Society | 2.38× | ||
| 18 | Donald Trump | Politics & Society | 2.03× | ||
| 19 | CNN | Movies & TV | 1.98× | ||
| 20 | Internet & Social Media | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.41× | |
| Sustainability | BALANCE | 2.34× | |
| Convenience Orientation | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× |
Jingoism has an estimated audience of 16,262,065 people in United States, concentrated in California and Texas.
27.0% of Jingoism fans are female, 73.0% are male, with an average age of 50.0 years.
Jingoism fans show strongest brand affinity for Renewable energy (7.17×), ExxonMobil (20.67×), and Sustainable energy (7.13×) over the country average.
Jingoism fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Jingoism itself, the audience over-indexes on ExxonMobil (20.67×), Sustainable energy (7.13×), FedEx (5.51×), and Mortgage loans (3.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Jingoism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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