Rascasse Audience Intelligence

Jingoism Audience in United States

A data profile of the people who buy, follow and care about Jingoism in United States — modelled from more than twelve digital signal sources. Jingoism has an estimated audience of 16,262,065 people in United States.

The average Jingoism fan in United States is 50.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Renewable energy, ExxonMobil, Sustainable energy, with strongest over-indexing on Renewable energy (7.17× the country average).

Demographically, the Jingoism audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jingoism fan in United States is more male, around 50.0 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jingoism profile in United States.

Audience size
16.3M
in United States
Gender
27.0%
73.0% male
Age
50.0
average years
Country rank
#2130
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jingoism fans

27.0% are female, 73.0% are male, average age 50.0.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Jingoism audience in United States
MetricValue
Female27.0%
Male73.0%
Average age50.0
Estimated audience size16,262,065
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Jingoism audience in United States
Age bracketShare%
16-193%
20-297%
30-3914%
40-4927%
50+49%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Jingoism audience comes from United States.

Worldwide audience distribution share by country for Jingoism
CountryShare
United States91.9%
United Kingdom1.9%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jingoism audience in United States is strongest.

Fig. 05

Top regions by affinity

Jingoism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.71×
02Washington~400K1.37×
03Oregon~200K1.32×
04Vermont~40K1.32×
05Massachusetts~400K1.30×
06Maine~70K1.22×
07New York~1M1.15×
08Colorado~300K1.14×
09New Hampshire~70K1.14×
10Connecticut~200K1.13×
11Maryland~300K1.12×
12Rhode Island~60K1.12×
13Virginia~400K1.11×
14California~2M1.08×
15Minnesota~200K1.07×
16Louisiana~200K1.07×
17New Jersey~400K1.04×
18Utah~200K1.04×
19Pennsylvania~600K1.03×
20Alaska~40K1.02×
21Illinois~500K1.01×
22Montana~50K1.01×
23Idaho~80K1.00×
24North Carolina~500K0.97×
25Missouri~300K0.96×
26Wisconsin~200K0.96×
27Kansas~100K0.96×
28Michigan~400K0.95×
29Oklahoma~200K0.95×
30New Mexico~80K0.95×
31Ohio~500K0.92×
32Indiana~300K0.92×
33Alabama~200K0.91×
34Nebraska~70K0.91×
35Delaware~40K0.91×
36West Virginia~70K0.90×
37Iowa~100K0.89×
38North Dakota~30K0.88×
39Tennessee~300K0.87×
40Kentucky~200K0.87×
41Hawaii~60K0.87×
42Georgia~400K0.86×
43Arizona~300K0.85×
44South Dakota~30K0.84×
45Nevada~100K0.82×
46Arkansas~100K0.82×
47South Carolina~200K0.80×
48Texas~1M0.79×
49Florida~900K0.79×
50Mississippi~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Jingoism, United States
0.77×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jingoism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jingoism audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility20.67×
02Leicester City F.C.Sports20.00×
03Crystal Palace F.C.Sports20.00×
04West Ham United F.C.Sports20.00×
05Borussia DortmundSports16.53×
06Aston Villa F.C.Sports15.67×
07United States national football teamSports11.55×
08IndividualismPolitics & Society7.42×
09Renewable energyBusiness & Career7.17×
10Sustainable energyHome & Garden7.13×
11Weather forecastingHome & Garden6.16×
12FedExBusiness & Career5.51×
13Solar energyHome & Garden4.46×
14Mortgage loansBusiness & Career3.54×
15Vehicle insuranceCars & Mobility3.35×
16TraditionPolitics & Society2.82×
17Nonprofit organizationPolitics & Society2.38×
18Donald TrumpPolitics & Society2.03×
19CNNMovies & TV1.98×
20PinterestInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jingoism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jingoism audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.41×
SustainabilityBALANCE2.34×
Convenience OrientationPREMIUM2.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jingoism audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jingoism have in United States?

Jingoism has an estimated audience of 16,262,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jingoism fans?

27.0% of Jingoism fans are female, 73.0% are male, with an average age of 50.0 years.

03

Which brands do Jingoism fans like most?

Jingoism fans show strongest brand affinity for Renewable energy (7.17×), ExxonMobil (20.67×), and Sustainable energy (7.13×) over the country average.

04

Where do Jingoism fans live in United States?

Jingoism fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jingoism fans also like?

Beyond Jingoism itself, the audience over-indexes on ExxonMobil (20.67×), Sustainable energy (7.13×), FedEx (5.51×), and Mortgage loans (3.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jingoism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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