Rascasse Audience Intelligence

Individualism Audience in United States

A data profile of the people who buy, follow and care about Individualism in United States — modelled from more than twelve digital signal sources. Individualism has an estimated audience of 6,591,019 people in United States.

#3156among Topic in United States#328in Politics & Society

The average Individualism fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Thomas Massie, Jingoism, with strongest over-indexing on Lindsey Graham (7.87× the country average).

Demographically, the Individualism audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Individualism fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Individualism profile in United States.

Audience size
6.6M
in United States
Gender
55.3%♀
44.7% male
Age
43.6
average years
Country rank
#5285
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Individualism fans

55.3% are female, 44.7% are male, average age 43.6.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Individualism audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.6
Estimated audience size6,591,019
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Individualism audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4923%
50+33%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Individualism audience comes from United States.

Worldwide audience distribution share by country for Individualism
CountryShare
United States29.4%
Italy8.6%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Individualism audience in United States is strongest.

Fig. 05

Top regions by affinity

Individualism fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.48×
02California~1M1.43×
03North Carolina~300K1.28×
04Maryland~100K1.23×
05Virginia~200K1.21×
06Washington~200K1.16×
07Kentucky~100K1.16×
08Arizona~200K1.12×
09Kansas~60K1.12×
10Georgia~200K1.11×
11Oklahoma~80K1.10×
12Hawaii~30K1.08×
13Connecticut~70K1.07×
14Pennsylvania~200K1.05×
15Missouri~100K1.05×
16Tennessee~100K1.03×
17Oregon~80K1.03×
18Nevada~70K1.03×
19Illinois~200K1.02×
20South Carolina~100K1.02×
21Indiana~100K1.01×
22New Jersey~200K1.00×
23Louisiana~90K1.00×
24Utah~60K1.00×
25Nebraska~30K1.00×
26Ohio~200K0.98×
27Alaska~10K0.98×
28Michigan~200K0.97×
29Arkansas~50K0.97×
30Idaho~30K0.97×
31Rhode Island~20K0.97×
32Washington, District of Columbia~20K0.97×
33New York~400K0.96×
34Massachusetts~100K0.96×
35Mississippi~50K0.96×
36Delaware~20K0.95×
37North Dakota~10K0.95×
38Wisconsin~90K0.93×
39New Mexico~30K0.92×
40Florida~400K0.91×
41Colorado~100K0.91×
42Alabama~80K0.91×
43Minnesota~90K0.90×
44South Dakota~10K0.89×
45Vermont~10K0.89×
46New Hampshire~20K0.88×
47Iowa~50K0.87×
48Montana~20K0.87×
49West Virginia~30K0.86×
50Maine~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Individualism, United States
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Individualism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Individualism audience
#·InterestCategoryAffinity×
01Equality before the lawPolitics & Society20.93×
0220th-century philosophyLiterature17.00×
03Classical liberalismPolitics & Society16.48×
04ReverbShopping11.91×
05Thomas MassiePolitics & Society9.54×
06ConstitutionPolitics & Society9.14×
07Adam SchiffPolitics & Society8.70×
08Rand PaulPolitics & Society8.31×
09Susan CollinsPolitics & Society8.00×
10Lindsey GrahamPolitics & Society7.87×
11DuckDuckGoInternet & Social Media7.65×
12JingoismPolitics & Society7.42×
13Gateway PunditNews6.85×
14VotingPolitics & Society6.06×
15Anthony EdwardsMovies & TV4.93×
16GodzillaMovies & TV4.48×
17WikipediaInternet & Social Media3.66×
18Melania TrumpPolitics & Society3.59×
19Nancy MacePolitics & Society3.57×
20Mitch McConnellPolitics & Society3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Individualism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Individualism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Need for SecurityCONSERVATISM1.77×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Individualism audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.75×
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Individualism have in United States?

Individualism has an estimated audience of 6,591,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Individualism fans?

55.3% of Individualism fans are female, 44.7% are male, with an average age of 43.6 years.

03

Which brands do Individualism fans like most?

Individualism fans show strongest brand affinity for Lindsey Graham (7.87×), Thomas Massie (9.54×), and Jingoism (7.42×) over the country average.

04

Where do Individualism fans live in United States?

Individualism fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Individualism fans also like?

Beyond Individualism itself, the audience over-indexes on Thomas Massie (9.54×), Jingoism (7.42×), 20th-century philosophy (17×), and Constitution (9.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Individualism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Individualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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