Individualism Audience in United States

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Individualism has an estimated audience of 6,591,019 people in United States. 55.3% are female, 44.7% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, 20th-century philosophy, Constitution, Equality before the law, Classical liberalism.

The average Individualism fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, 20th-century philosophy, Constitution, with strongest over-indexing on Jingoism (7.42× the country average). Demographically, the Individualism audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Individualism fans

Demographic split for Individualism audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.6
Estimated audience size6,591,019

Audience persona

The typical Individualism fan in United States is more female, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Individualism in United States
RegionReachAffinity
California1,100,2741.52×
Texas833,3211.47×
Florida471,5721.06×
New York419,2011.14×
Georgia247,2031.22×
North Carolina230,4361.16×
Pennsylvania225,6821.02×
Illinois223,0681.02×
Ohio191,8870.95×
Virginia177,8951.11×
Michigan170,8740.99×
Arizona167,3221.24×
New Jersey167,2441×
Washington164,3421.24×
Tennessee152,8151.16×
Maryland147,5591.3×
Massachusetts135,5861.04×
Indiana124,9421.04×
Missouri110,0201.04×
Colorado91,7880.88×
Minnesota91,5530.97×
South Carolina90,7790.92×
Wisconsin89,2360.9×
Alabama85,6840.93×
Oregon85,4811.13×
Louisiana85,0801×
Oklahoma80,5521.1×
Kentucky76,2710.92×
Connecticut71,3711.08×
Nevada70,6981.11×
Utah59,9181.02×
Arkansas52,3500.96×
Mississippi51,9000.96×
Kansas50,4990.97×
Iowa46,1800.85×
Idaho32,3530.98×
Hawaii30,9061.09×
New Mexico29,7320.9×
Nebraska29,1680.88×
West Virginia25,2160.82×
Washington, District of Columbia22,1571.12×
New Hampshire20,7770.8×
Maine19,3410.82×
Rhode Island18,9980.91×
Delaware15,7410.87×
Montana13,3950.73×
Alaska11,1350.79×
South Dakota11,1130.73×
North Dakota9,8880.73×
Vermont8,9060.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Individualism audience
BrandAffinityCategory
Jingoism7.42×Politics & Society
20th-century philosophy17×Literature
Constitution9.14×Politics & Society
Equality before the law20.93×Politics & Society
Classical liberalism16.48×Politics & Society
Godzilla4.48×Movies & TV
DuckDuckGo7.65×Internet & Social Media
Gateway Pundit6.85×News
Wikipedia3.66×Internet & Social Media
Voting6.06×Politics & Society
Politico6.59×Politics & Society
Fox News Channel2.07×Movies & TV
Reverb11.91×Shopping
Private property7.35×Travel & Leisure
Political philosophy6.42×Politics & Society
Drudge Report5.08×Sports
Secularism14.83×Politics & Society
Anthony Edwards4.93×Movies & TV
Election3.69×Politics & Society
Rob Reiner3.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Individualism audience
TraitClusterScore
IndividualismJOY5.36
PatriotismCONSERVATISM2.75
SpiritualityBALANCE1.52
Community OrientationOPEN1.51
SustainabilityBALANCE1.47
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Individualism
CountryShare
United States29.4%
Italy8.6%
Brazil7.0%

See Individualism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Individualism have in United States?

Individualism has an estimated audience of 6,591,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Individualism fans?

55.3% of Individualism fans are female, 44.7% are male, with an average age of 43.6 years.

Which brands do Individualism fans like most?

Individualism fans show strongest brand affinity for Jingoism (7.42×), 20th-century philosophy (17×), and Constitution (9.14×) over the country average.

Where do Individualism fans live in United States?

Individualism fans in United States are most concentrated in California (reach 1,100,274), Texas (reach 833,321), and Florida (reach 471,572). These three regions account for the largest share of the active audience.

What other brands do Individualism fans also like?

Beyond Individualism itself, the audience over-indexes on 20th-century philosophy (17×), Constitution (9.14×), Equality before the law (20.93×), and Classical liberalism (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Individualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.