Individualism Audience in Germany
Individualism has an estimated audience of 765,523 people in Germany. 57.7% are female, 42.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Private property, Political movement, Political philosophy, Robert Redford, Galatasaray S.K..
The average Individualism fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Private property, Political movement, Political philosophy, with strongest over-indexing on Private property (25.26× the country average). Demographically, the Individualism audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Individualism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Individualism fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.6 |
| Estimated audience size | 765,523 |
Audience persona
The typical Individualism fan in Germany is more female, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Private property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,748 | 0.86× |
| Baden-Württemberg | 121,843 | 1.17× |
| Bayern | 105,060 | 0.85× |
| Niedersachsen | 65,208 | 0.88× |
| Hessen | 56,776 | 0.97× |
| Berlin | 36,872 | 1.08× |
| Hamburg | 36,868 | 2.13× |
| Schleswig-Holstein | 35,915 | 1.31× |
| Rheinland-Pfalz | 34,745 | 0.91× |
| Sachsen | 32,735 | 0.87× |
| Brandenburg | 16,714 | 0.7× |
| Sachsen-Anhalt | 16,531 | 0.83× |
| Thüringen | 15,731 | 0.81× |
| Mecklenburg-Vorpommern | 12,336 | 0.84× |
| Saarland | 7,883 | 0.84× |
| Bremen | 6,232 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Private property | 25.26× | Travel & Leisure |
| Political movement | 22.88× | Politics & Society |
| Political philosophy | 18.16× | Politics & Society |
| Robert Redford | 7.41× | Movies & TV |
| Galatasaray S.K. | 4.58× | Sports |
| Equality before the law | 80.81× | Politics & Society |
| Autonomy | 14.57× | Politics & Society |
| Wikipedia | 3.39× | Internet & Social Media |
| Local news | 4.42× | News |
| Movies | 2.12× | Movies & TV |
| Design | 2.11× | Home & Garden |
| Beauty | 2.12× | Beauty & Wellness |
| Fenerbahçe Men's Basketball | 5.21× | Sports |
| Shopping | 1.9× | Shopping |
| Natural World | 2.86× | Fashion & Accessoires |
| Pleiteticker | 4.37× | News |
| Shelter Dogs | 5.6× | Pets & Animals |
| Der Tagesspiegel | 4.06× | News |
| Voting | 8× | Politics & Society |
| Cicero (magazine) | 9.77× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 15.32 |
| Indulgence | JOY | 2.21 |
| Mindfulness | BALANCE | 1.71 |
| Spirituality | BALANCE | 1.64 |
| Pet Ownership | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Italy | 8.6% |
| Brazil | 7.0% |
See Individualism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Individualism have in Germany?
Individualism has an estimated audience of 765,523 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Individualism fans?
57.7% of Individualism fans are female, 42.3% are male, with an average age of 42.6 years.
Which brands do Individualism fans like most?
Individualism fans show strongest brand affinity for Private property (25.26×), Political movement (22.88×), and Political philosophy (18.16×) over the country average.
Where do Individualism fans live in Germany?
Individualism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,748), Baden-Württemberg (reach 121,843), and Bayern (reach 105,060). These three regions account for the largest share of the active audience.
What other brands do Individualism fans also like?
Beyond Individualism itself, the audience over-indexes on Political movement (22.88×), Political philosophy (18.16×), Robert Redford (7.41×), and Galatasaray S.K. (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Individualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.