Political movement Audience in Germany
Political movement has an estimated audience of 728,957 people in Germany. 35.2% are female, 64.8% are male, average age 43.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Progressive rock, Loincloth, Dog breed, Jalebi.
The average Political movement fan in Germany is 43.3 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Progressive rock, Loincloth, with strongest over-indexing on Pillow (17.87× the country average). Demographically, the Political movement audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Political movement fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 43.3 |
| Estimated audience size | 728,957 |
Audience persona
The typical Political movement fan in Germany is more male, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 36,434 | 0.51× |
| Nordrhein-Westfalen | 35,428 | 0.22× |
| Baden-Württemberg | 32,559 | 0.33× |
| Brandenburg | 26,751 | 1.18× |
| Sachsen-Anhalt | 25,189 | 1.33× |
| Thüringen | 24,964 | 1.34× |
| Rheinland-Pfalz | 23,196 | 0.64× |
| Mecklenburg-Vorpommern | 22,847 | 1.64× |
| Bayern | 22,639 | 0.19× |
| Saarland | 21,534 | 2.41× |
| Schleswig-Holstein | 20,812 | 0.8× |
| Bremen | 20,378 | 3.27× |
| Sachsen | 20,183 | 0.56× |
| Hessen | 18,964 | 0.34× |
| Berlin | 14,220 | 0.44× |
| Hamburg | 13,073 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 17.87× | Home & Garden |
| Progressive rock | 4.44× | Music & Radio |
| Loincloth | 7.8× | Fashion & Accessoires |
| Dog breed | 2.44× | Pets & Animals |
| Jalebi | 23.53× | Food & Beverages |
| Home construction | 1.59× | Home & Garden |
| Gil Ofarim | 1.7× | Music & Radio |
| ICF International | 38.45× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Handmade Gifts | 2.43× | Kids & Family |
| Natural rubber | 2.68× | Cars & Mobility |
| Harvey Mudd College | 19.88× | Business & Career |
| Business English | 2.97× | Business & Career |
| Collectable | 1.72× | Kids & Family |
| Solo climbing | 3.87× | Sports |
| Home Delivery | 2.71× | Food & Beverages |
| Israel | 1.9× | Travel & Leisure |
| Commercial mortgage | 1.94× | Business & Career |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Cachorro | 3.04× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.47 |
| Early Adopter Mentality | POWER | 2.48 |
| Sustainability | BALANCE | 2.08 |
| Urban Lifestyle | OPEN | 1.91 |
| Convenience Orientation | PREMIUM | 1.62 |
| Spirituality | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| France | 7.3% |
| India | 6.0% |
See Political movement audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Political movement have in Germany?
Political movement has an estimated audience of 728,957 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Political movement fans?
35.2% of Political movement fans are female, 64.8% are male, with an average age of 43.3 years.
Which brands do Political movement fans like most?
Political movement fans show strongest brand affinity for Pillow (17.87×), Progressive rock (4.44×), and Loincloth (7.8×) over the country average.
Where do Political movement fans live in Germany?
Political movement fans in Germany are most concentrated in Niedersachsen (reach 36,434), Nordrhein-Westfalen (reach 35,428), and Baden-Württemberg (reach 32,559). These three regions account for the largest share of the active audience.
What other brands do Political movement fans also like?
Beyond Political movement itself, the audience over-indexes on Progressive rock (4.44×), Loincloth (7.8×), Dog breed (2.44×), and Jalebi (23.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Political movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.