Rascasse Audience Intelligence

Political movement Audience in Germany

A data profile of the people who buy, follow and care about Political movement in Germany — modelled from more than twelve digital signal sources. Political movement has an estimated audience of 728,957 people in Germany.

#3786among Topic in Germany#398in Politics & Society

The average Political movement fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Political economy, Political campaign, Weather forecasting, with strongest over-indexing on Political economy (38.42× the country average).

Demographically, the Political movement audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Political movement fan in Germany is more male, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Political economy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political movement profile in Germany.

Audience size
729K
in Germany
Gender
35.2%♀
64.8% male
Age
43.3
average years
Country rank
#8560
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political movement fans

35.2% are female, 64.8% are male, average age 43.3.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Political movement audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age43.3
Estimated audience size728,957
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Political movement audience in Germany
Age bracketShare%
16-197%
20-2918%
30-3926%
40-4926%
50+24%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Political movement audience comes from Germany.

Worldwide audience distribution share by country for Political movement
CountryShare
United States29.3%
France7.3%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political movement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Political movement fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.40×
02Saarland~10K1.26×
03Mecklenburg-Vorpommern~20K1.12×
04Sachsen-Anhalt~20K1.06×
05Thüringen~20K1.06×
06Brandenburg~20K1.03×
07Schleswig-Holstein~30K0.96×
08Hamburg~20K0.96×
09Rheinland-Pfalz~30K0.93×
10Sachsen~30K0.92×
11Berlin~30K0.90×
12Niedersachsen~60K0.87×
13Hessen~50K0.87×
14Bayern~100K0.85×
15Baden-Württemberg~80K0.83×
16Nordrhein-Westfalen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Political movement, Germany
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Political movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Political movement audience
#·InterestCategoryAffinity×
01Barbara d'UrsoMusic & Radio73.55×
02Political economyPolitics & Society38.42×
03Brenda SongFashion & Accessoires35.11×
04High School DxDMovies & TV35.03×
05Weather radarHome & Garden34.00×
06Political campaignPolitics & Society30.22×
07IndividualismPolitics & Society22.88×
08La RepubblicaNews20.64×
09Weather forecastingHome & Garden20.00×
10Hannah ArendtLiterature16.11×
11Junge WeltNews15.16×
12Wall StreetBusiness & Career15.04×
13Mila KunisMovies & TV10.19×
14Political scienceBusiness & Career9.51×
15VotingPolitics & Society8.59×
16Non-alcoholic beverageFood & Beverages7.31×
17Der TagesspiegelNews7.02×
18RedditInternet & Social Media6.59×
19Online newspaperNews3.75×
20PoliticsPolitics & Society2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Political movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Political movement audience · What stands out
TraitClusterDeviationScore
IndividualismJOY6.65×
Early Adopter MentalityPOWER2.60×
Community OrientationOPEN2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Political movement audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Luxury OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Political movement have in Germany?

Political movement has an estimated audience of 728,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Political movement fans?

35.2% of Political movement fans are female, 64.8% are male, with an average age of 43.3 years.

03

Which brands do Political movement fans like most?

Political movement fans show strongest brand affinity for Political economy (38.42×), Political campaign (30.22×), and Weather forecasting (20×) over the country average.

04

Where do Political movement fans live in Germany?

Political movement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Political movement fans also like?

Beyond Political movement itself, the audience over-indexes on Political campaign (30.22×), Weather forecasting (20×), Barbara d'Urso (73.55×), and Reddit (6.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Political movement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Political movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →