Rascasse Audience Intelligence

Voting Audience in Germany

A data profile of the people who buy, follow and care about Voting in Germany — modelled from more than twelve digital signal sources. Voting has an estimated audience of 1,697,672 people in Germany.

#2193among Topic in Germany#146in Politics & Society

The average Voting fan in Germany is 44.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Political campaign, Dynamo Dresden, with strongest over-indexing on Tagesschau (32.04× the country average).

Demographically, the Voting audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voting fan in Germany is balanced, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voting profile in Germany.

Audience size
1.7M
in Germany
Gender
52.1%♀
47.9% male
Age
44.6
average years
Country rank
#3953
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voting fans

52.1% are female, 47.9% are male, average age 44.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Voting audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age44.6
Estimated audience size1,697,672
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Voting audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4923%
50+33%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Voting audience comes from Germany.

Worldwide audience distribution share by country for Voting
CountryShare
United States36.8%
Italy7.2%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voting fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.18×
02Sachsen-Anhalt~50K1.15×
03Sachsen~90K1.12×
04Brandenburg~60K1.11×
05Baden-Württemberg~200K1.04×
06Nordrhein-Westfalen~400K1.00×
07Bayern~300K0.98×
08Niedersachsen~200K0.98×
09Saarland~20K0.97×
10Hessen~100K0.96×
11Rheinland-Pfalz~80K0.96×
12Berlin~70K0.94×
13Bremen~10K0.94×
14Schleswig-Holstein~60K0.93×
15Hamburg~40K0.92×
16Mecklenburg-Vorpommern~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Voting, Germany
0.92×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voting audience
#·InterestCategoryAffinity×
01GTBankBusiness & Career117.72×
02TagesschauMovies & TV32.04×
03University of LagosBusiness & Career30.04×
04Amazon rainforestTravel & Leisure28.45×
05Political campaignPolitics & Society23.62×
06Mobile gamblingGames21.16×
07AbujaTravel & Leisure15.90×
08GelatoFood & Beverages14.41×
09Voluntary associationPolitics & Society14.25×
10Caren MiosgaMovies & TV12.15×
11ElectionPolitics & Society11.54×
12NachDenkSeitenPolitics & Society11.39×
13Political scienceBusiness & Career10.74×
14DemocracyPolitics & Society9.79×
15Dynamo DresdenSports7.94×
16ZooplusPets & Animals7.52×
17Junge FreiheitNews7.20×
18Local newsNews4.90×
19Lieferando.deFood & Beverages4.48×
20WikipediaInternet & Social Media3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voting audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.59×
Career OrientationPOWER3.42×
Healthy LifestyleBALANCE2.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Early Adopter MentalityPOWER0.96×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voting have in Germany?

Voting has an estimated audience of 1,697,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voting fans?

52.1% of Voting fans are female, 47.9% are male, with an average age of 44.6 years.

03

Which brands do Voting fans like most?

Voting fans show strongest brand affinity for Tagesschau (32.04×), Political campaign (23.62×), and Dynamo Dresden (7.94×) over the country average.

04

Where do Voting fans live in Germany?

Voting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Voting fans also like?

Beyond Voting itself, the audience over-indexes on Political campaign (23.62×), Dynamo Dresden (7.94×), Political science (10.74×), and Election (11.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Voting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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