Voting Audience in Germany
Voting has an estimated audience of 1,697,672 people in Germany. 52.1% are female, 47.9% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Political campaign, Dynamo Dresden, Political science, Election.
The average Voting fan in Germany is 44.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Political campaign, Dynamo Dresden, with strongest over-indexing on Tagesschau (32.04× the country average). Demographically, the Voting audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Voting fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.6 |
| Estimated audience size | 1,697,672 |
Audience persona
The typical Voting fan in Germany is balanced, around 44.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,424 | 0.97× |
| Baden-Württemberg | 268,189 | 1.16× |
| Bayern | 267,015 | 0.98× |
| Niedersachsen | 168,890 | 1.02× |
| Hessen | 137,689 | 1.06× |
| Sachsen | 100,572 | 1.21× |
| Berlin | 82,611 | 1.09× |
| Rheinland-Pfalz | 80,387 | 0.95× |
| Schleswig-Holstein | 59,113 | 0.97× |
| Brandenburg | 51,210 | 0.97× |
| Thüringen | 42,005 | 0.97× |
| Hamburg | 40,520 | 1.06× |
| Sachsen-Anhalt | 40,366 | 0.92× |
| Mecklenburg-Vorpommern | 25,934 | 0.8× |
| Saarland | 20,775 | 1× |
| Bremen | 12,773 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 32.04× | Movies & TV |
| Political campaign | 23.62× | Politics & Society |
| Dynamo Dresden | 7.94× | Sports |
| Political science | 10.74× | Business & Career |
| Election | 11.54× | Politics & Society |
| University of Lagos | 30.04× | Business & Career |
| Natural World | 4.6× | Fashion & Accessoires |
| Mobile gambling | 21.16× | Games |
| Lieferando.de | 4.48× | Food & Beverages |
| Democracy | 9.79× | Politics & Society |
| Caren Miosga | 12.15× | Movies & TV |
| Gelato | 14.41× | Food & Beverages |
| Voluntary association | 14.25× | Politics & Society |
| Amazon rainforest | 28.45× | Travel & Leisure |
| Abuja | 15.9× | Travel & Leisure |
| NachDenkSeiten | 11.39× | Politics & Society |
| Zooplus | 7.52× | Pets & Animals |
| Local news | 4.9× | News |
| GTBank | 117.72× | Business & Career |
| Wikipedia | 3.46× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.71 |
| Individualism | JOY | 1.96 |
| Community Orientation | OPEN | 1.88 |
| Tradition | CONSERVATISM | 1.69 |
| Early Adopter Mentality | POWER | 1.67 |
| Sustainability | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Italy | 7.2% |
| Brazil | 5.7% |
See Voting audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voting have in Germany?
Voting has an estimated audience of 1,697,672 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Voting fans?
52.1% of Voting fans are female, 47.9% are male, with an average age of 44.6 years.
Which brands do Voting fans like most?
Voting fans show strongest brand affinity for Tagesschau (32.04×), Political campaign (23.62×), and Dynamo Dresden (7.94×) over the country average.
Where do Voting fans live in Germany?
Voting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,424), Baden-Württemberg (reach 268,189), and Bayern (reach 267,015). These three regions account for the largest share of the active audience.
What other brands do Voting fans also like?
Beyond Voting itself, the audience over-indexes on Political campaign (23.62×), Dynamo Dresden (7.94×), Political science (10.74×), and Election (11.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.