Abuja Audience in Germany
Abuja has an estimated audience of 822,368 people in Germany. 46.2% are female, 53.8% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Pro-Ject, CAC 40, Nationality, Fast Five.
The average Abuja fan in Germany is 32.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Pro-Ject, CAC 40, with strongest over-indexing on Commercial mortgage (3.74× the country average). Demographically, the Abuja audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Abuja fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 32.0 |
| Estimated audience size | 822,368 |
Audience persona
The typical Abuja fan in Germany is balanced, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,935 | 1.15× |
| Bayern | 143,816 | 1.09× |
| Baden-Württemberg | 115,290 | 1.03× |
| Hessen | 102,349 | 1.63× |
| Berlin | 70,702 | 1.92× |
| Niedersachsen | 66,644 | 0.83× |
| Rheinland-Pfalz | 39,317 | 0.95× |
| Sachsen | 31,360 | 0.78× |
| Schleswig-Holstein | 24,133 | 0.82× |
| Hamburg | 22,739 | 1.22× |
| Brandenburg | 19,226 | 0.75× |
| Thüringen | 14,407 | 0.69× |
| Sachsen-Anhalt | 13,405 | 0.63× |
| Mecklenburg-Vorpommern | 9,724 | 0.62× |
| Bremen | 8,647 | 1.23× |
| Saarland | 6,587 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 3.74× | Business & Career |
| Pro-Ject | 10.14× | Music & Radio |
| CAC 40 | 1.76× | Business & Career |
| Nationality | 2.45× | Politics & Society |
| Fast Five | 4.05× | Movies & TV |
| Handmade Gifts | 1.57× | Kids & Family |
| Google Home | 4.17× | Technology & Electronics |
| Magazine (band) | 3.52× | Music & Radio |
| Gudrun Sjödén | 2.21× | Fashion & Accessoires |
| Corcovado | 5.78× | Travel & Leisure |
| Home Delivery | 1.79× | Food & Beverages |
| Jaguar F-Pace | 4.09× | Cars & Mobility |
| Bounce (film) | 6.23× | Movies & TV |
| Icon (magazine) | 1.54× | Arts & Culture |
| Makro | 5.07× | Food & Beverages |
| Ireen Sheer | 1.72× | Music & Radio |
| Faktglaublich | 6.73× | Politics & Society |
| The Fader | 3.77× | Music & Radio |
| Oral, Kazakhstan | 4.66× | Travel & Leisure |
| Bank account | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Travelling | THRILL | 1.54 |
| Price Sensitivity | PREMIUM | 1.42 |
| Individualism | JOY | 1.41 |
| Luxury Orientation | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Nigeria | 9.0% |
| France | 6.5% |
See Abuja audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Abuja have in Germany?
Abuja has an estimated audience of 822,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abuja fans?
46.2% of Abuja fans are female, 53.8% are male, with an average age of 32.0 years.
Which brands do Abuja fans like most?
Abuja fans show strongest brand affinity for Commercial mortgage (3.74×), Pro-Ject (10.14×), and CAC 40 (1.76×) over the country average.
Where do Abuja fans live in Germany?
Abuja fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,935), Bayern (reach 143,816), and Baden-Württemberg (reach 115,290). These three regions account for the largest share of the active audience.
What other brands do Abuja fans also like?
Beyond Abuja itself, the audience over-indexes on Pro-Ject (10.14×), CAC 40 (1.76×), Nationality (2.45×), and Fast Five (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abuja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.