Abuja Audience in Germany
A data profile of the people who buy, follow and care about Abuja in Germany — modelled from more than twelve digital signal sources. Abuja has an estimated audience of 822,368 people in Germany.
The average Abuja fan in Germany is 32.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Maps, Voting, Indeed.com, with strongest over-indexing on Google Maps (6.54× the country average).
Demographically, the Abuja audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Abuja fan in Germany is balanced, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Google Maps.
At a glance
The key figures that characterise the Abuja profile in Germany.
Search interest · 12-month trend
Demographics of Abuja fans
46.2% are female, 53.8% are male, average age 32.0.
Gender split
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 32.0 |
| Estimated audience size | 822,368 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Abuja audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.1% |
| Nigeria | 9.0% |
| France | 6.5% |
Geography
Where the Abuja audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.71× | |
| 02 | Hessen | ~100K | 1.53× | |
| 03 | Hamburg | ~20K | 1.17× | |
| 04 | Bremen | ~8K | 1.16× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.13× | |
| 06 | Baden-Württemberg | ~100K | 1.08× | |
| 07 | Bayern | ~100K | 1.07× | |
| 08 | Rheinland-Pfalz | ~40K | 0.97× | |
| 09 | Schleswig-Holstein | ~30K | 0.87× | |
| 10 | Niedersachsen | ~70K | 0.85× | |
| 11 | Sachsen | ~30K | 0.85× | |
| 12 | Brandenburg | ~20K | 0.84× | |
| 13 | Saarland | ~8K | 0.84× | |
| 14 | Thüringen | ~20K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.77× | |
| 16 | Sachsen-Anhalt | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Abuja audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Pyramid of Giza | Travel & Leisure | 36.35× | ||
| 02 | Maître Gims | Music & Radio | 28.38× | ||
| 03 | MailChimp | Internet & Social Media | 17.12× | ||
| 04 | Voting | Politics & Society | 15.90× | ||
| 05 | African popular music | Music & Radio | 13.96× | ||
| 06 | OLX | Shopping | 11.80× | ||
| 07 | Bubble Shooter | Games | 11.12× | ||
| 08 | Forex Online Trading | Business & Career | 10.45× | ||
| 09 | Carbonated water | Food & Beverages | 9.47× | ||
| 10 | LC Waikiki | Fashion & Accessoires | 8.61× | ||
| 11 | Jimdo | Internet & Social Media | 7.54× | ||
| 12 | Afrobeat | Music & Radio | 6.97× | ||
| 13 | Roblox | Games | 6.97× | ||
| 14 | Google Maps | Internet & Social Media | 6.54× | ||
| 15 | Google News | News | 6.32× | ||
| 16 | Indeed.com | Business & Career | 4.81× | ||
| 17 | Michael Jackson | Music & Radio | 3.07× | ||
| 18 | Religion | Business & Career | 2.50× | ||
| 19 | Instant messaging | Internet & Social Media | 2.45× | ||
| 20 | House music | Music & Radio | 2.39× |
Personality of the Abuja audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.16× | |
| Spirituality | BALANCE | 1.68× | |
| Risk Appetite | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.49× | |
| Patriotism | CONSERVATISM | 0.57× | |
| DIY Mentality | THRILL | 0.67× |
Frequently asked questions
How many fans does Abuja have in Germany?
Abuja has an estimated audience of 822,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abuja fans?
46.2% of Abuja fans are female, 53.8% are male, with an average age of 32.0 years.
Which brands do Abuja fans like most?
Abuja fans show strongest brand affinity for Google Maps (6.54×), Voting (15.9×), and Indeed.com (4.81×) over the country average.
Where do Abuja fans live in Germany?
Abuja fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Abuja fans also like?
Beyond Abuja itself, the audience over-indexes on Voting (15.9×), Indeed.com (4.81×), OLX (11.8×), and Google News (6.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Abuja audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abuja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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