OLX Audience in Germany
A data profile of the people who buy, follow and care about OLX in Germany — modelled from more than twelve digital signal sources. OLX has an estimated audience of 1,562,715 people in Germany.
The average OLX fan in Germany is 30.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nice, Architecture & Design, Commercial mortgage, with strongest over-indexing on Nice (18.53× the country average).
Demographically, the OLX audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical OLX fan in Germany is balanced, around 30.9 years old, with strong Pet Ownership tendencies and a notable affinity for Nice.
At a glance
The key figures that characterise the OLX profile in Germany.
Search interest · 12-month trend
Audience demographics of OLX
48.0% are female, 52.0% are male, average age 30.9.
Gender split
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 30.9 |
| Estimated audience size | 1,562,715 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 6% |
Geography
Where the OLX audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~100K | 1.98× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 1.37× | |
| 03 | Sachsen-Anhalt | ~50K | 1.19× | |
| 04 | Sachsen | ~90K | 1.10× | |
| 05 | Hessen | ~100K | 1.09× | |
| 06 | Bayern | ~300K | 1.05× | |
| 07 | Thüringen | ~40K | 1.02× | |
| 08 | Niedersachsen | ~200K | 1.00× | |
| 09 | Baden-Württemberg | ~200K | 0.93× | |
| 10 | Rheinland-Pfalz | ~70K | 0.92× | |
| 11 | Hamburg | ~30K | 0.82× | |
| 12 | Nordrhein-Westfalen | ~300K | 0.80× | |
| 13 | Berlin | ~60K | 0.78× | |
| 14 | Schleswig-Holstein | ~50K | 0.78× | |
| 15 | Bremen | ~10K | 0.75× | |
| 16 | Saarland | ~9K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the OLX audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sendo | Shopping | 29.27× | ||
| 02 | Zaz (singer) | Music & Radio | 23.03× | ||
| 03 | Nice | Travel & Leisure | 18.53× | ||
| 04 | Commercial mortgage | Business & Career | 18.15× | ||
| 05 | MG Cars | Cars & Mobility | 18.03× | ||
| 06 | Mortgage law | Home & Garden | 16.02× | ||
| 07 | Abuja | Travel & Leisure | 11.80× | ||
| 08 | Toyota Corolla | Cars & Mobility | 11.76× | ||
| 09 | Reseller | Shopping | 10.95× | ||
| 10 | Allegro (auction website) | Shopping | 10.90× | ||
| 11 | Architecture & Design | Business & Career | 9.32× | ||
| 12 | Long hair | Beauty & Wellness | 8.99× | ||
| 13 | Funding | Business & Career | 8.95× | ||
| 14 | Hair iron | Beauty & Wellness | 8.73× | ||
| 15 | Moda Feminina | Fashion & Accessoires | 8.04× | ||
| 16 | Funny Videos | Internet & Social Media | 7.91× | ||
| 17 | Shellac | Beauty & Wellness | 7.20× | ||
| 18 | Apartment hotel | Travel & Leisure | 6.75× | ||
| 19 | Home Design | Home & Garden | 6.62× | ||
| 20 | Arts and music | Arts & Culture | 1.74× |
Personality of the OLX audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.29× | |
| Creativity | OPEN | 1.27× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Spirituality | BALANCE | 0.54× | |
| Indulgence | JOY | 0.60× |
Frequently asked questions
How many fans does OLX have in Germany?
OLX has an estimated audience of 1,562,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OLX fans?
48.0% of OLX fans are female, 52.0% are male, with an average age of 30.9 years.
Which brands do OLX fans like most?
OLX fans show strongest brand affinity for Nice (18.53×), Architecture & Design (9.32×), and Commercial mortgage (18.15×) over the country average.
Where do OLX fans live in Germany?
OLX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do OLX fans also like?
Beyond OLX itself, the audience over-indexes on Architecture & Design (9.32×), Commercial mortgage (18.15×), Home Design (6.62×), and Long hair (8.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See OLX audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.