OLX Audience in Germany
OLX has an estimated audience of 1,620,221 people in Germany. 48.0% are female, 52.0% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Architecture & Design, Commercial mortgage, Home Design, Long hair.
The average OLX fan in Germany is 30.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Architecture & Design, Commercial mortgage, with strongest over-indexing on Nice (18.53× the country average). Demographically, the OLX audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of OLX fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 30.9 |
| Estimated audience size | 1,620,221 |
Audience persona
The typical OLX fan in Germany is balanced, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 297,337 | 0.84× |
| Bayern | 280,607 | 1.08× |
| Baden-Württemberg | 212,063 | 0.96× |
| Niedersachsen | 158,606 | 1.01× |
| Hessen | 138,755 | 1.12× |
| Brandenburg | 95,887 | 1.91× |
| Sachsen | 89,425 | 1.13× |
| Rheinland-Pfalz | 74,234 | 0.91× |
| Berlin | 59,859 | 0.83× |
| Sachsen-Anhalt | 47,801 | 1.14× |
| Schleswig-Holstein | 45,015 | 0.77× |
| Mecklenburg-Vorpommern | 41,643 | 1.35× |
| Thüringen | 39,422 | 0.95× |
| Hamburg | 30,966 | 0.85× |
| Bremen | 10,205 | 0.74× |
| Saarland | 8,418 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 18.53× | Travel & Leisure |
| Architecture & Design | 9.32× | Business & Career |
| Commercial mortgage | 18.15× | Business & Career |
| Home Design | 6.62× | Home & Garden |
| Long hair | 8.99× | Beauty & Wellness |
| Mortgage law | 16.02× | Home & Garden |
| Funding | 8.95× | Business & Career |
| Zaz (singer) | 23.03× | Music & Radio |
| Allegro (auction website) | 10.9× | Shopping |
| Reseller | 10.95× | Shopping |
| Moda Feminina | 8.04× | Fashion & Accessoires |
| Hair iron | 8.73× | Beauty & Wellness |
| MG Cars | 18.03× | Cars & Mobility |
| Shellac | 7.2× | Beauty & Wellness |
| Funny Videos | 7.91× | Internet & Social Media |
| MUJI 無印良品 | 11.62× | Home & Garden |
| Toyota Corolla | 11.76× | Cars & Mobility |
| Apartment hotel | 6.75× | Travel & Leisure |
| Abuja | 11.8× | Travel & Leisure |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.43 |
| Travelling | THRILL | 1.41 |
| Indulgence | JOY | 1.38 |
| Risk Appetite | THRILL | 1.37 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.2% |
| Portugal | 9.0% |
| India | 7.8% |
See OLX audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does OLX have in Germany?
OLX has an estimated audience of 1,620,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OLX fans?
48.0% of OLX fans are female, 52.0% are male, with an average age of 30.9 years.
Which brands do OLX fans like most?
OLX fans show strongest brand affinity for Nice (18.53×), Architecture & Design (9.32×), and Commercial mortgage (18.15×) over the country average.
Where do OLX fans live in Germany?
OLX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 297,337), Bayern (reach 280,607), and Baden-Württemberg (reach 212,063). These three regions account for the largest share of the active audience.
What other brands do OLX fans also like?
Beyond OLX itself, the audience over-indexes on Architecture & Design (9.32×), Commercial mortgage (18.15×), Home Design (6.62×), and Long hair (8.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.