Funding Audience in Germany
Funding has an estimated audience of 2,917,424 people in Germany. 48.5% are female, 51.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Citibank, Mortgage calculator, Commercial property, Real property, Honeymoon.
The average Funding fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Citibank, Mortgage calculator, Commercial property, with strongest over-indexing on Citibank (169.09× the country average). Demographically, the Funding audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Funding fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 40.0 |
| Estimated audience size | 2,917,424 |
Audience persona
The typical Funding fan in Germany is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Citibank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 708,593 | 1.11× |
| Bayern | 533,783 | 1.14× |
| Baden-Württemberg | 523,659 | 1.32× |
| Niedersachsen | 286,626 | 1.01× |
| Hessen | 242,853 | 1.09× |
| Rheinland-Pfalz | 164,924 | 1.13× |
| Sachsen | 131,909 | 0.92× |
| Berlin | 131,330 | 1.01× |
| Schleswig-Holstein | 104,941 | 1× |
| Brandenburg | 85,254 | 0.94× |
| Thüringen | 66,194 | 0.89× |
| Sachsen-Anhalt | 63,952 | 0.85× |
| Hamburg | 63,625 | 0.97× |
| Mecklenburg-Vorpommern | 42,074 | 0.76× |
| Saarland | 30,966 | 0.86× |
| Bremen | 25,203 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Citibank | 169.09× | Business & Career |
| Mortgage calculator | 19.31× | Home & Garden |
| Commercial property | 34.92× | Business & Career |
| Real property | 15.48× | Home & Garden |
| Honeymoon | 34.31× | Kids & Family |
| Gated community | 11.1× | Home & Garden |
| Mountain biking | 6.79× | Sports |
| First-time home buyer grant | 7.9× | Home & Garden |
| Starter home | 6.52× | Home & Garden |
| Group buying | 11.04× | Shopping |
| Semi-detached | 7.8× | Home & Garden |
| Immowelt | 3.73× | Home & Garden |
| Gold as an investment | 29.55× | Business & Career |
| Wedding videography | 6.06× | Kids & Family |
| General practitioner | 10.16× | Health |
| Credit (finance) | 4.8× | Business & Career |
| Prefabricated building | 5.27× | Home & Garden |
| McCafé | 7.34× | Food & Beverages |
| Veterinary medicine | 3.27× | Business & Career |
| FC Bayern Munich | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.13 |
| Indulgence | JOY | 1.75 |
| Career Orientation | POWER | 1.38 |
| Sports Activity | POWER | 1.37 |
| Risk Appetite | THRILL | 1.33 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 22.5% |
| United States | 14.6% |
| Japan | 6.5% |
See Funding audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Funding have in Germany?
Funding has an estimated audience of 2,917,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Funding fans?
48.5% of Funding fans are female, 51.5% are male, with an average age of 40.0 years.
Which brands do Funding fans like most?
Funding fans show strongest brand affinity for Citibank (169.09×), Mortgage calculator (19.31×), and Commercial property (34.92×) over the country average.
Where do Funding fans live in Germany?
Funding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 708,593), Bayern (reach 533,783), and Baden-Württemberg (reach 523,659). These three regions account for the largest share of the active audience.
What other brands do Funding fans also like?
Beyond Funding itself, the audience over-indexes on Mortgage calculator (19.31×), Commercial property (34.92×), Real property (15.48×), and Honeymoon (34.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.