Rascasse Audience Intelligence

Funding Audience in Germany

A data profile of the people who buy, follow and care about Funding in Germany — modelled from more than twelve digital signal sources. Funding has an estimated audience of 2,917,424 people in Germany.

#1337among Topic in Germany#226in Business & Career

The average Funding fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, Citibank, Commercial property, with strongest over-indexing on Mortgage calculator (31.42× the country average).

Demographically, the Funding audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Funding fan in Germany is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Mortgage calculator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funding profile in Germany.

Audience size
2.9M
in Germany
Gender
48.5%♀
51.5% male
Age
40.0
average years
Country rank
#2201
Topic in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Funding fans

48.5% are female, 51.5% are male, average age 40.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Funding audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age40.0
Estimated audience size2,917,424
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Funding audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Funding audience comes from Germany.

Worldwide audience distribution share by country for Funding
CountryShare
Brazil22.5%
United States14.6%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Funding fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.27×
02Bayern~500K1.15×
03Hessen~200K1.11×
04Nordrhein-Westfalen~700K1.10×
05Rheinland-Pfalz~200K1.09×
06Niedersachsen~300K1.03×
07Schleswig-Holstein~100K1.01×
08Hamburg~70K1.01×
09Berlin~100K0.98×
10Brandenburg~90K0.98×
11Bremen~20K0.98×
12Thüringen~70K0.93×
13Sachsen~100K0.92×
14Sachsen-Anhalt~70K0.88×
15Saarland~30K0.88×
16Mecklenburg-Vorpommern~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Funding, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funding audience
#·InterestCategoryAffinity×
01CitibankBusiness & Career145.31×
02Caixa Econômica FederalBusiness & Career68.03×
03HoneymoonKids & Family40.44×
04Commercial propertyBusiness & Career36.94×
05Mortgage calculatorHome & Garden31.42×
06General practitionerHealth18.73×
07First-time home buyer grantHome & Garden16.05×
08Property insuranceHome & Garden13.32×
09Real propertyHome & Garden13.00×
10Starter homeHome & Garden12.80×
11Gated communityHome & Garden9.45×
12OLXShopping8.95×
13McCaféFood & Beverages8.09×
14Credit (finance)Business & Career6.05×
15PandoraFashion & Accessoires5.14×
16Veterinary medicineBusiness & Career4.62×
17Luxury yachtTravel & Leisure4.38×
18RefrigeratorHome & Garden3.66×
19Efficient energy useTechnology & Electronics3.56×
20ImmoweltHome & Garden2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funding audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.13×
Quality AwarenessPREMIUM2.13×
IndulgenceJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funding audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
CreativityOPEN0.96×
PatriotismCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funding have in Germany?

Funding has an estimated audience of 2,917,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Funding fans?

48.5% of Funding fans are female, 51.5% are male, with an average age of 40.0 years.

03

Which brands do Funding fans like most?

Funding fans show strongest brand affinity for Mortgage calculator (31.42×), Citibank (145.31×), and Commercial property (36.94×) over the country average.

04

Where do Funding fans live in Germany?

Funding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Funding fans also like?

Beyond Funding itself, the audience over-indexes on Citibank (145.31×), Commercial property (36.94×), First-time home buyer grant (16.05×), and Real property (13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Funding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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