Rascasse Audience Intelligence

Commercial property Audience in Germany

A data profile of the people who buy, follow and care about Commercial property in Germany — modelled from more than twelve digital signal sources. Commercial property has an estimated audience of 828,696 people in Germany.

#3527among Topic in Germany#647in Business & Career

The average Commercial property fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Property management, Funding, Immobilien, with strongest over-indexing on Property management (44.13× the country average).

Demographically, the Commercial property audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Commercial property fan in Germany is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Property management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial property profile in Germany.

Audience size
829K
in Germany
Gender
49.4%♀
50.6% male
Age
41.0
average years
Country rank
#7655
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial property fans

49.4% are female, 50.6% are male, average age 41.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Commercial property audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age41.0
Estimated audience size828,696
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Commercial property audience in Germany
Age bracketShare%
16-1910%
20-2923%
30-3924%
40-4922%
50+21%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Commercial property audience comes from Germany.

Worldwide audience distribution share by country for Commercial property
CountryShare
United States25.7%
Australia8.4%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial property audience in Germany is strongest.

Fig. 05

Top regions by affinity

Commercial property fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.51×
02Schleswig-Holstein~40K1.36×
03Niedersachsen~100K1.26×
04Rheinland-Pfalz~50K1.20×
05Bayern~200K1.15×
06Hessen~70K1.11×
07Nordrhein-Westfalen~200K1.07×
08Hamburg~20K1.01×
09Saarland~10K1.01×
10Brandenburg~20K0.91×
11Bremen~6K0.89×
12Mecklenburg-Vorpommern~10K0.84×
13Sachsen-Anhalt~20K0.79×
14Thüringen~20K0.78×
15Berlin~30K0.77×
16Sachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Commercial property, Germany
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial property audience
#·InterestCategoryAffinity×
01Seed moneyBusiness & Career143.59×
02Housing cooperativeHome & Garden74.45×
03Gold as an investmentBusiness & Career74.36×
04CBREHome & Garden61.64×
05Commercial bankBusiness & Career57.44×
06Property managerBusiness & Career53.85×
07Property managementBusiness & Career44.13×
08FundingBusiness & Career36.94×
09HomemakingHome & Garden31.66×
10Real estate economicsBusiness & Career28.72×
11Pensions in GermanyPolitics & Society25.44×
12ImmobilienBusiness & Career23.93×
13Immobilien ZeitungBusiness & Career22.82×
14Savings accountBusiness & Career16.81×
15Deposit accountBusiness & Career14.58×
16Semi-detachedHome & Garden13.03×
17LeaseBusiness & Career12.56×
18Efficient energy useTechnology & Electronics11.85×
19Prefabricated buildingHome & Garden10.41×
20Terraced houseHome & Garden8.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial property audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.63×
DIY MentalityTHRILL3.39×
Luxury OrientationPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial property audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
TraditionCONSERVATISM1.02×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial property have in Germany?

Commercial property has an estimated audience of 828,696 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Commercial property fans?

49.4% of Commercial property fans are female, 50.6% are male, with an average age of 41.0 years.

03

Which brands do Commercial property fans like most?

Commercial property fans show strongest brand affinity for Property management (44.13×), Funding (36.94×), and Immobilien (23.93×) over the country average.

04

Where do Commercial property fans live in Germany?

Commercial property fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial property fans also like?

Beyond Commercial property itself, the audience over-indexes on Funding (36.94×), Immobilien (23.93×), Real estate economics (28.72×), and Homemaking (31.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Commercial property audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Commercial property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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