Commercial property Audience in Germany
Commercial property has an estimated audience of 828,696 people in Germany. 49.4% are female, 50.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Property management, Funding, Immobilien, Real estate economics, Homemaking.
The average Commercial property fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Property management, Funding, Immobilien, with strongest over-indexing on Property management (44.13× the country average). Demographically, the Commercial property audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Commercial property fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.0 |
| Estimated audience size | 828,696 |
Audience persona
The typical Commercial property fan in Germany is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Property management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,228 | 1.12× |
| Baden-Württemberg | 178,984 | 1.58× |
| Bayern | 154,330 | 1.16× |
| Niedersachsen | 103,981 | 1.29× |
| Hessen | 73,684 | 1.17× |
| Rheinland-Pfalz | 51,674 | 1.24× |
| Schleswig-Holstein | 40,639 | 1.37× |
| Berlin | 29,564 | 0.8× |
| Sachsen | 28,669 | 0.71× |
| Brandenburg | 21,347 | 0.83× |
| Hamburg | 19,204 | 1.03× |
| Sachsen-Anhalt | 14,349 | 0.67× |
| Thüringen | 13,562 | 0.64× |
| Mecklenburg-Vorpommern | 11,455 | 0.72× |
| Saarland | 9,972 | 0.98× |
| Bremen | 4,925 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property management | 44.13× | Business & Career |
| Funding | 36.94× | Business & Career |
| Immobilien | 23.93× | Business & Career |
| Real estate economics | 28.72× | Business & Career |
| Homemaking | 31.66× | Home & Garden |
| Efficient energy use | 11.85× | Technology & Electronics |
| Commercial bank | 57.44× | Business & Career |
| Housing cooperative | 74.45× | Home & Garden |
| Pensions in Germany | 25.44× | Politics & Society |
| Property manager | 53.85× | Business & Career |
| Seed money | 143.59× | Business & Career |
| Gold as an investment | 74.36× | Business & Career |
| CBRE | 61.64× | Home & Garden |
| Semi-detached | 13.03× | Home & Garden |
| Lease | 12.56× | Business & Career |
| Immobilien Zeitung | 22.82× | Business & Career |
| Deposit account | 14.58× | Business & Career |
| Terraced house | 8.38× | Home & Garden |
| Savings account | 16.81× | Business & Career |
| Prefabricated building | 10.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.72 |
| Career Orientation | POWER | 2.4 |
| DIY Mentality | THRILL | 2.26 |
| Design Affinity | PREMIUM | 1.79 |
| Luxury Orientation | PREMIUM | 1.77 |
| Sports Activity | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Australia | 8.4% |
| Japan | 6.3% |
See Commercial property audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Commercial property have in Germany?
Commercial property has an estimated audience of 828,696 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Commercial property fans?
49.4% of Commercial property fans are female, 50.6% are male, with an average age of 41.0 years.
Which brands do Commercial property fans like most?
Commercial property fans show strongest brand affinity for Property management (44.13×), Funding (36.94×), and Immobilien (23.93×) over the country average.
Where do Commercial property fans live in Germany?
Commercial property fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,228), Baden-Württemberg (reach 178,984), and Bayern (reach 154,330). These three regions account for the largest share of the active audience.
What other brands do Commercial property fans also like?
Beyond Commercial property itself, the audience over-indexes on Funding (36.94×), Immobilien (23.93×), Real estate economics (28.72×), and Homemaking (31.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commercial property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.