Rascasse Audience Intelligence

Lease Audience in Germany

A data profile of the people who buy, follow and care about Lease in Germany — modelled from more than twelve digital signal sources. Lease has an estimated audience of 2,453,066 people in Germany.

#1607among Topic in Germany#277in Business & Career

The average Lease fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vehicle leasing, Škoda Kodiaq, Commercial property, with strongest over-indexing on Vehicle leasing (11.81× the country average).

Demographically, the Lease audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lease fan in Germany is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Vehicle leasing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lease profile in Germany.

Audience size
2.5M
in Germany
Gender
48.7%♀
51.3% male
Age
41.7
average years
Country rank
#2694
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lease fans

48.7% are female, 51.3% are male, average age 41.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Lease audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age41.7
Estimated audience size2,453,066
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Lease audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3925%
40-4926%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Lease audience comes from Germany.

Worldwide audience distribution share by country for Lease
CountryShare
United States42.4%
United Kingdom6.9%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lease audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lease fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.27×
02Hessen~200K1.27×
03Nordrhein-Westfalen~700K1.26×
04Rheinland-Pfalz~200K1.25×
05Niedersachsen~300K1.17×
06Bayern~500K1.16×
07Saarland~30K1.00×
08Hamburg~60K0.99×
09Schleswig-Holstein~90K0.98×
10Bremen~20K0.98×
11Brandenburg~70K0.88×
12Thüringen~50K0.87×
13Sachsen~90K0.79×
14Sachsen-Anhalt~50K0.76×
15Mecklenburg-Vorpommern~30K0.73×
16Berlin~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Lease, Germany
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lease audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lease audience
#·InterestCategoryAffinity×
01Renters' insuranceBusiness & Career23.52×
02Tempur-PedicHome & Garden20.00×
03Commercial propertyBusiness & Career12.56×
04Vehicle leasingCars & Mobility11.81×
05Škoda KodiaqCars & Mobility8.31×
06LycamobileTechnology & Electronics7.48×
07Toyota Land CruiserCars & Mobility6.59×
08Subcompact carCars & Mobility6.41×
09Home insuranceBusiness & Career5.68×
10Bicycle wheelCars & Mobility5.36×
11Starter homeHome & Garden5.32×
12First-time home buyer grantHome & Garden5.18×
13Window blindHome & Garden5.06×
14Junge FreiheitNews3.81×
15Tour de FranceSports3.76×
16Family carCars & Mobility3.69×
17LodgingTravel & Leisure2.67×
18CommerzbankBusiness & Career2.46×
19AutoScout24Cars & Mobility1.88×
20Müller (company)Food & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lease audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lease audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.77×
Risk AppetiteTHRILL2.10×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lease audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
DIY MentalityTHRILL0.75×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lease have in Germany?

Lease has an estimated audience of 2,453,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lease fans?

48.7% of Lease fans are female, 51.3% are male, with an average age of 41.7 years.

03

Which brands do Lease fans like most?

Lease fans show strongest brand affinity for Vehicle leasing (11.81×), Škoda Kodiaq (8.31×), and Commercial property (12.56×) over the country average.

04

Where do Lease fans live in Germany?

Lease fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lease fans also like?

Beyond Lease itself, the audience over-indexes on Škoda Kodiaq (8.31×), Commercial property (12.56×), Starter home (5.32×), and Commerzbank (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Lease audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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