Lease Audience in Germany
Lease has an estimated audience of 2,453,066 people in Germany. 48.7% are female, 51.3% are male, average age 41.7. Top brand affinities: Cocktail, Progressive rock, Stradivarius, Škoda Kodiaq, Commercial mortgage.
Top brand affinities include Cocktail, Progressive rock, Stradivarius, with strongest over-indexing on Cocktail (2.06× the country average). Demographically, the Lease audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Lease fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 41.7 |
| Estimated audience size | 2,453,066 |
Audience persona
The typical Lease fan in Germany is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cocktail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.06× | Food & Beverages |
| Progressive rock | 1.91× | Music & Radio |
| Stradivarius | 1.78× | Shopping |
| Škoda Kodiaq | 2.15× | Cars & Mobility |
| Commercial mortgage | 2.06× | Business & Career |
| Indigenous Australian art | 5.41× | Arts & Culture |
| Business English | 2.4× | Business & Career |
| Natural rubber | 1.91× | Cars & Mobility |
| Leverage (TV series) | 4.67× | Movies & TV |
| Figure painting (hobby) | 2.51× | Arts & Culture |
| Metamorphoses | 1.99× | Literature |
| Hundertwasserhaus | 3.12× | Travel & Leisure |
| Information sensitivity | 2.88× | Technology & Electronics |
| Caprivi Strip | 5.08× | |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Graham Greene (actor) | 2.01× | |
| The Hunt (2012 film) | 2.25× | Movies & TV |
| Jonah | 2.69× | |
| The Tree of Life (film) | 4.99× | Movies & TV |
| Cachorro | 1.69× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.13 |
| Luxury Orientation | PREMIUM | 1.79 |
| Risk Appetite | THRILL | 1.58 |
| Career Orientation | POWER | 1.53 |
| Sustainability | BALANCE | 1.52 |
| Community Orientation | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 6.9% |
| Canada | 4.6% |
See Lease audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.