Lycamobile Audience in Germany
Lycamobile has an estimated audience of 1,056,845 people in Germany. 58.7% are female, 41.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Congstar, LIDL Connect, Simyo, Sparhandy, Otelo.
The average Lycamobile fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Congstar, LIDL Connect, Simyo, with strongest over-indexing on Congstar (44.06× the country average). Demographically, the Lycamobile audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Lycamobile fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 38.9 |
| Estimated audience size | 1,056,845 |
Audience persona
The typical Lycamobile fan in Germany is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Congstar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,783 | 1.43× |
| Baden-Württemberg | 155,702 | 1.08× |
| Bayern | 150,628 | 0.89× |
| Niedersachsen | 102,308 | 1× |
| Hessen | 99,803 | 1.24× |
| Rheinland-Pfalz | 60,859 | 1.15× |
| Berlin | 53,605 | 1.13× |
| Sachsen | 39,203 | 0.76× |
| Schleswig-Holstein | 33,313 | 0.88× |
| Hamburg | 26,838 | 1.12× |
| Sachsen-Anhalt | 22,270 | 0.81× |
| Thüringen | 20,544 | 0.76× |
| Brandenburg | 19,129 | 0.58× |
| Bremen | 13,852 | 1.53× |
| Saarland | 13,215 | 1.02× |
| Mecklenburg-Vorpommern | 12,406 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 44.06× | Technology & Electronics |
| LIDL Connect | 53.63× | Technology & Electronics |
| Simyo | 133.31× | Technology & Electronics |
| Sparhandy | 70.4× | Technology & Electronics |
| Otelo | 74.73× | Technology & Electronics |
| Tchibo Mobil | 53.27× | Technology & Electronics |
| Sparwelt | 92.93× | Shopping |
| Mobile virtual network operator | 106.17× | Technology & Electronics |
| gutscheine.de | 168.6× | Shopping |
| Prepaid mobile phone | 79.63× | Technology & Electronics |
| Movistar | 102.6× | Technology & Electronics |
| Confessions of a Shopaholic (film) | 55.56× | Movies & TV |
| Real estate economics | 15.25× | Business & Career |
| KPN | 94.07× | Technology & Electronics |
| notebooksbilliger.de | 17.72× | Shopping |
| Mobile network operator | 19.27× | Technology & Electronics |
| Klarmobil | 12.55× | Technology & Electronics |
| Jazztel | 117.83× | Technology & Electronics |
| myDealZ | 17.78× | Shopping |
| Tele2 | 72.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 6.14 |
| Indulgence | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Family Orientation | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.5% |
| United Kingdom | 14.1% |
| France | 13.0% |
See Lycamobile audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Lycamobile have in Germany?
Lycamobile has an estimated audience of 1,056,845 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lycamobile fans?
58.7% of Lycamobile fans are female, 41.3% are male, with an average age of 38.9 years.
Which brands do Lycamobile fans like most?
Lycamobile fans show strongest brand affinity for Congstar (44.06×), LIDL Connect (53.63×), and Simyo (133.31×) over the country average.
Where do Lycamobile fans live in Germany?
Lycamobile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,783), Baden-Württemberg (reach 155,702), and Bayern (reach 150,628). These three regions account for the largest share of the active audience.
What other brands do Lycamobile fans also like?
Beyond Lycamobile itself, the audience over-indexes on LIDL Connect (53.63×), Simyo (133.31×), Sparhandy (70.4×), and Otelo (74.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lycamobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.