A data profile of the people who buy, follow and care about Confessions of a Shopaholic (film) in Germany — modelled from more than twelve digital signal sources. Confessions of a Shopaholic (film) has an estimated audience of 334,800 people in Germany.
The average Confessions of a Shopaholic (film) fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lycamobile, Schufa, Amanda Seyfried, with strongest over-indexing on Lycamobile (55.56× the country average).
Demographically, the Confessions of a Shopaholic (film) audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Confessions of a Shopaholic (film) fan in Germany is balanced, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Lycamobile.
The key figures that characterise the Confessions of a Shopaholic (film) profile in Germany.
48.0% are female, 52.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.4 |
| Estimated audience size | 334,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Confessions of a Shopaholic (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.0% |
| Germany | 13.1% |
| Italy | 7.0% |
Where the Confessions of a Shopaholic (film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.52× | |
| 02 | Hessen | ~30K | 1.31× | |
| 03 | Bayern | ~60K | 1.21× | |
| 04 | Hamburg | ~8K | 1.16× | |
| 05 | Baden-Württemberg | ~50K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.06× | |
| 07 | Rheinland-Pfalz | ~20K | 1.02× | |
| 08 | Bremen | ~3K | 0.99× | |
| 09 | Niedersachsen | ~30K | 0.93× | |
| 10 | Schleswig-Holstein | ~10K | 0.93× | |
| 11 | Brandenburg | ~9K | 0.91× | |
| 12 | Saarland | ~4K | 0.91× | |
| 13 | Sachsen | ~10K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.87× | |
| 15 | Thüringen | ~7K | 0.84× | |
| 16 | Sachsen-Anhalt | ~7K | 0.83× |
The strongest cross-interests of the Confessions of a Shopaholic (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lycamobile | Technology & Electronics | 55.56× | ||
| 02 | Amanda Seyfried | Movies & TV | 20.00× | ||
| 03 | Passive income | Business & Career | 20.00× | ||
| 04 | Bill Skarsgård | Movies & TV | 20.00× | ||
| 05 | James Franco | Movies & TV | 20.00× | ||
| 06 | Vincent D'Onofrio | Movies & TV | 20.00× | ||
| 07 | Barbara Palvin | Fashion & Accessoires | 20.00× | ||
| 08 | American Music Award | Music & Radio | 20.00× | ||
| 09 | Richard Madden | Movies & TV | 20.00× | ||
| 10 | Charlotte Gainsbourg | Movies & TV | 20.00× | ||
| 11 | Charles Dance | Movies & TV | 20.00× | ||
| 12 | Shay Mitchell | Movies & TV | 20.00× | ||
| 13 | Miranda Kerr | Fashion & Accessoires | 20.00× | ||
| 14 | Sparhandy | Technology & Electronics | 19.92× | ||
| 15 | Discount card | Shopping | 15.66× | ||
| 16 | Schufa | Business & Career | 14.41× | ||
| 17 | Diane Kruger | Movies & TV | 10.94× | ||
| 18 | Wallet | Fashion & Accessoires | 10.66× | ||
| 19 | CHECK24 | Business & Career | 3.23× | ||
| 20 | Family | Kids & Family | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 4.64× | |
| Sustainability | BALANCE | 1.74× | |
| Family Orientation | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Risk Appetite | THRILL | 0.97× |
Confessions of a Shopaholic (film) has an estimated audience of 334,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.0% of Confessions of a Shopaholic (film) fans are female, 52.0% are male, with an average age of 43.4 years.
Confessions of a Shopaholic (film) fans show strongest brand affinity for Lycamobile (55.56×), Schufa (14.41×), and Amanda Seyfried (20×) over the country average.
Confessions of a Shopaholic (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Confessions of a Shopaholic (film) itself, the audience over-indexes on Schufa (14.41×), Amanda Seyfried (20×), Passive income (20×), and Sparhandy (19.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Confessions of a Shopaholic (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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