The Devil Wears Prada (film) Audience in Germany
The Devil Wears Prada (film) has an estimated audience of 467,193 people in Germany. 55.6% are female, 44.4% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Interior Design, Home Interiors, Unique Gifts, Gina Tricot, Food.
The average The Devil Wears Prada (film) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Interior Design, Home Interiors, Unique Gifts, with strongest over-indexing on Home Interior Design (4.52× the country average). Demographically, the The Devil Wears Prada (film) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Devil Wears Prada (film) fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.2 |
| Estimated audience size | 467,193 |
Audience persona
The typical The Devil Wears Prada (film) fan in Germany is more female, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home Interior Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,140 | 1.05× |
| Bayern | 124,680 | 1.06× |
| Baden-Württemberg | 97,631 | 0.98× |
| Niedersachsen | 72,294 | 1.02× |
| Hessen | 58,723 | 1.05× |
| Berlin | 39,993 | 1.22× |
| Sachsen | 37,907 | 1.06× |
| Rheinland-Pfalz | 36,232 | 0.99× |
| Schleswig-Holstein | 25,425 | 0.97× |
| Brandenburg | 23,483 | 1.04× |
| Thüringen | 18,989 | 1.02× |
| Sachsen-Anhalt | 18,676 | 0.99× |
| Hamburg | 18,071 | 1.09× |
| Mecklenburg-Vorpommern | 13,555 | 0.97× |
| Saarland | 7,759 | 0.86× |
| Bremen | 5,254 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interior Design | 4.52× | Home & Garden |
| Home Interiors | 4.77× | Home & Garden |
| Unique Gifts | 4.84× | Shopping |
| Gina Tricot | 6.64× | Fashion & Accessoires |
| Food | 1.7× | Food & Beverages |
| Woolworths | 3.85× | Shopping |
| Yahoo!奇摩名人娛樂 | 2.92× | Internet & Social Media |
| Horse training | 3.52× | Pets & Animals |
| JYSK | 3.26× | Home & Garden |
| Horse & Rider | 3.55× | Pets & Animals |
| Horse breeding | 3.1× | Pets & Animals |
| Dog food | 2.77× | Pets & Animals |
| Child development | 3.19× | Business & Career |
| Calzedonia | 5.33× | Fashion & Accessoires |
| H&M | 1.88× | Shopping |
| Gift shop | 3.1× | Home & Garden |
| OUTDOOR ADVENTURE | 4.52× | Games |
| Dachshund | 3.05× | Pets & Animals |
| Crochet | 3.24× | Home & Garden |
| Maltese (dog) | 3.1× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.75 |
| Luxury Orientation | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.59 |
| Convenience Orientation | PREMIUM | 1.48 |
| Travelling | THRILL | 1.37 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Italy | 8.6% |
| United Kingdom | 6.6% |
See The Devil Wears Prada (film) audiences in other countries
- The Devil Wears Prada (film) — United States
- The Devil Wears Prada (film) — United Kingdom
- The Devil Wears Prada (film) — France
- The Devil Wears Prada (film) — Italy
- The Devil Wears Prada (film) — Spain
- The Devil Wears Prada (film) — Brazil
- The Devil Wears Prada (film) — Japan
- The Devil Wears Prada (film) — South Korea
- The Devil Wears Prada (film) — India
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does The Devil Wears Prada (film) have in Germany?
The Devil Wears Prada (film) has an estimated audience of 467,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Devil Wears Prada (film) fans?
55.6% of The Devil Wears Prada (film) fans are female, 44.4% are male, with an average age of 32.2 years.
Which brands do The Devil Wears Prada (film) fans like most?
The Devil Wears Prada (film) fans show strongest brand affinity for Home Interior Design (4.52×), Home Interiors (4.77×), and Unique Gifts (4.84×) over the country average.
Where do The Devil Wears Prada (film) fans live in Germany?
The Devil Wears Prada (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,140), Bayern (reach 124,680), and Baden-Württemberg (reach 97,631). These three regions account for the largest share of the active audience.
What other brands do The Devil Wears Prada (film) fans also like?
Beyond The Devil Wears Prada (film) itself, the audience over-indexes on Home Interiors (4.77×), Unique Gifts (4.84×), Gina Tricot (6.64×), and Food (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Devil Wears Prada (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.