The Devil Wears Prada (film) Audience in Germany
A data profile of the people who buy, follow and care about The Devil Wears Prada (film) in Germany — modelled from more than twelve digital signal sources. The Devil Wears Prada (film) has an estimated audience of 1,417,250 people in Germany.
The average The Devil Wears Prada (film) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Home Interior Design, Gina Tricot, Home Interiors, with strongest over-indexing on Home Interior Design (4.52× the country average).
Demographically, the The Devil Wears Prada (film) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Devil Wears Prada (film) fan in Germany is more female, around 32.2 years old, with strong Creativity tendencies and a notable affinity for Home Interior Design.
At a glance
The key figures that characterise the The Devil Wears Prada (film) profile in Germany.
Search interest · 12-month trend
Demographics of The Devil Wears Prada (film) viewers
55.6% are female, 44.4% are male, average age 32.2.
Gender split
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.2 |
| Estimated audience size | 1,417,250 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide The Devil Wears Prada (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.0% |
| Italy | 13.0% |
| Germany | 8.6% |
Geography
Where the The Devil Wears Prada (film) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.15× | |
| 02 | Hamburg | ~20K | 1.14× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 04 | Brandenburg | ~20K | 1.05× | |
| 05 | Bayern | ~100K | 1.04× | |
| 06 | Sachsen | ~40K | 1.04× | |
| 07 | Schleswig-Holstein | ~30K | 1.01× | |
| 08 | Hessen | ~60K | 1.00× | |
| 09 | Thüringen | ~20K | 1.00× | |
| 10 | Baden-Württemberg | ~100K | 0.99× | |
| 11 | Niedersachsen | ~70K | 0.99× | |
| 12 | Sachsen-Anhalt | ~20K | 0.98× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.97× | |
| 14 | Rheinland-Pfalz | ~40K | 0.96× | |
| 15 | Saarland | ~8K | 0.90× | |
| 16 | Bremen | ~5K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the The Devil Wears Prada (film) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 6.64× | ||
| 02 | Calzedonia | Fashion & Accessoires | 5.33× | ||
| 03 | Unique Gifts | Shopping | 4.84× | ||
| 04 | Home Interiors | Home & Garden | 4.77× | ||
| 05 | Home Interior Design | Home & Garden | 4.52× | ||
| 06 | OUTDOOR ADVENTURE | Games | 4.52× | ||
| 07 | Miniature Schnauzer | Pets & Animals | 4.13× | ||
| 08 | Woolworths | Shopping | 3.85× | ||
| 09 | Horse & Rider | Pets & Animals | 3.55× | ||
| 10 | Horse training | Pets & Animals | 3.52× | ||
| 11 | JYSK | Home & Garden | 3.26× | ||
| 12 | Crochet | Home & Garden | 3.24× | ||
| 13 | Child development | Business & Career | 3.19× | ||
| 14 | Horse breeding | Pets & Animals | 3.10× | ||
| 15 | Gift shop | Home & Garden | 3.10× | ||
| 16 | Maltese (dog) | Pets & Animals | 3.10× | ||
| 17 | Dachshund | Pets & Animals | 3.05× | ||
| 18 | Dog food | Pets & Animals | 2.77× | ||
| 19 | H&M | Shopping | 1.88× | ||
| 20 | Food | Food & Beverages | 1.70× |
Personality of the The Devil Wears Prada (film) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.53× | |
| Individualism | JOY | 1.36× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.59× |
Frequently asked questions
How many fans does The Devil Wears Prada (film) have in Germany?
The Devil Wears Prada (film) has an estimated audience of 1,417,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Devil Wears Prada (film) viewers?
55.6% of The Devil Wears Prada (film) fans are female, 44.4% are male, with an average age of 32.2 years.
Which brands do The Devil Wears Prada (film) fans like most?
The Devil Wears Prada (film) fans show strongest brand affinity for Home Interior Design (4.52×), Gina Tricot (6.64×), and Home Interiors (4.77×) over the country average.
Where do The Devil Wears Prada (film) fans live in Germany?
The Devil Wears Prada (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do The Devil Wears Prada (film) fans also like?
Beyond The Devil Wears Prada (film) itself, the audience over-indexes on Gina Tricot (6.64×), Home Interiors (4.77×), Unique Gifts (4.84×), and Food (1.7×) compared to the Germany average.
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See The Devil Wears Prada (film) audiences in other countries
- The Devil Wears Prada (film) — United States
- The Devil Wears Prada (film) — United Kingdom
- The Devil Wears Prada (film) — France
- The Devil Wears Prada (film) — Italy
- The Devil Wears Prada (film) — Spain
- The Devil Wears Prada (film) — Brazil
- The Devil Wears Prada (film) — Japan
- The Devil Wears Prada (film) — South Korea
- The Devil Wears Prada (film) — India
- The Devil Wears Prada (film) — Canada
- The Devil Wears Prada (film) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Devil Wears Prada (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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