JYSK Target Market in Germany
A data profile of the people who buy, follow and care about JYSK in Germany — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 8,032,731 people in Germany.
The average JYSK fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Woolworths, Sonnenklar.TV, Netto Marken-Discount, with strongest over-indexing on Woolworths (17.46× the country average).
Demographically, the JYSK audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical JYSK fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Woolworths.
At a glance
The key figures that characterise the JYSK profile in Germany.
Search interest · 12-month trend
Customer demographics of JYSK
75.1% are female, 24.9% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 39.9 |
| Estimated audience size | 8,032,731 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide JYSK audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 16.3% |
| Poland | 7.2% |
| Spain | 6.2% |
Geography
Where the JYSK audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~400K | 1.42× | |
| 02 | Niedersachsen | ~1M | 1.31× | |
| 03 | Thüringen | ~200K | 1.08× | |
| 04 | Hamburg | ~200K | 1.08× | |
| 05 | Rheinland-Pfalz | ~400K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~2M | 1.06× | |
| 07 | Brandenburg | ~300K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~200K | 1.03× | |
| 09 | Sachsen-Anhalt | ~200K | 0.99× | |
| 10 | Sachsen | ~400K | 0.98× | |
| 11 | Bremen | ~60K | 0.92× | |
| 12 | Hessen | ~500K | 0.85× | |
| 13 | Bayern | ~1M | 0.83× | |
| 14 | Baden-Württemberg | ~900K | 0.81× | |
| 15 | Saarland | ~80K | 0.80× | |
| 16 | Berlin | ~300K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the JYSK audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woolworths | Shopping | 17.46× | ||
| 02 | Sonnenklar.TV | Travel & Leisure | 11.92× | ||
| 03 | Ernsting's family | Shopping | 7.77× | ||
| 04 | porta Möbel | Shopping | 7.64× | ||
| 05 | BabyOne | Kids & Family | 7.48× | ||
| 06 | Möbel Höffner | Home & Garden | 6.05× | ||
| 07 | toom Baumarkt | Shopping | 5.56× | ||
| 08 | Höffner | Home & Garden | 5.35× | ||
| 09 | Hypermarket | Shopping | 5.12× | ||
| 10 | Rossmann | Shopping | 5.06× | ||
| 11 | Netto Marken-Discount | Shopping | 4.87× | ||
| 12 | Roller | Home & Garden | 4.40× | ||
| 13 | Bonprix | Shopping | 3.52× | ||
| 14 | Tchibo | Shopping | 3.39× | ||
| 15 | Obi (store) | Shopping | 3.25× | ||
| 16 | Deichmann | Shopping | 3.13× | ||
| 17 | IKEA | Home & Garden | 2.64× | ||
| 18 | REWE | Shopping | 2.47× | ||
| 19 | Tagesschau | Movies & TV | 1.97× | ||
| 20 | Aldi | Shopping | 1.95× |
Personality of the JYSK audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.29× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.37× | |
| Individualism | JOY | 0.47× | |
| Career Orientation | POWER | 0.48× |
Frequently asked questions
Who is JYSK's target market in Germany?
JYSK's target market in Germany covers an estimated 8,032,731 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JYSK customers?
75.1% of the JYSK audience are female, 24.9% are male, with an average age of 39.9 years.
Which brands do JYSK fans like most?
JYSK fans show strongest brand affinity for Woolworths (17.46×), Sonnenklar.TV (11.92×), and Netto Marken-Discount (4.87×) over the country average.
Where do JYSK fans live in Germany?
JYSK fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Niedersachsen (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do JYSK fans also like?
Beyond JYSK itself, the audience over-indexes on Sonnenklar.TV (11.92×), Netto Marken-Discount (4.87×), Ernsting's family (7.77×), and Rossmann (5.06×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Furniture audiences in Germany
- IKEA (19,312,673)
- Roller (3,572,148)
- Möbel Höffner (3,065,532)
- XXXLutz (2,992,687)
- Wayfair (2,058,772)
See JYSK audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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