JYSK Audience in Germany
JYSK has an estimated audience of 8,032,731 people in Germany. 75.1% are female, 24.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Woolworths, Sonnenklar.TV, Netto Marken-Discount, Ernsting's family, Rossmann.
The average JYSK fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Woolworths, Sonnenklar.TV, Netto Marken-Discount, with strongest over-indexing on Woolworths (17.46× the country average). Demographically, the JYSK audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of JYSK fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 39.9 |
| Estimated audience size | 8,032,731 |
Audience persona
The typical JYSK fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,851,604 | 1.05× |
| Bayern | 1,079,999 | 0.84× |
| Niedersachsen | 1,051,636 | 1.35× |
| Baden-Württemberg | 884,465 | 0.81× |
| Hessen | 528,327 | 0.86× |
| Rheinland-Pfalz | 438,537 | 1.09× |
| Schleswig-Holstein | 412,938 | 1.43× |
| Sachsen | 397,339 | 1.01× |
| Brandenburg | 263,965 | 1.06× |
| Berlin | 262,539 | 0.73× |
| Thüringen | 220,873 | 1.08× |
| Sachsen-Anhalt | 205,108 | 0.99× |
| Hamburg | 197,923 | 1.09× |
| Mecklenburg-Vorpommern | 153,265 | 1× |
| Saarland | 73,762 | 0.75× |
| Bremen | 59,743 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 17.46× | Shopping |
| Sonnenklar.TV | 11.92× | Travel & Leisure |
| Netto Marken-Discount | 4.87× | Shopping |
| Ernsting's family | 7.77× | Shopping |
| Rossmann | 5.06× | Shopping |
| Obi (store) | 3.25× | Shopping |
| BabyOne | 7.48× | Kids & Family |
| toom Baumarkt | 5.56× | Shopping |
| IKEA | 2.64× | Home & Garden |
| Deichmann | 3.13× | Shopping |
| REWE | 2.47× | Shopping |
| Bonprix | 3.52× | Shopping |
| Tchibo | 3.39× | Shopping |
| porta Möbel | 7.64× | Shopping |
| Tagesschau | 1.97× | Movies & TV |
| Gala | 2.36× | News |
| Hypermarket | 5.12× | Shopping |
| Roller | 4.4× | Home & Garden |
| Aldi | 1.95× | Shopping |
| Kaufland | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.65 |
| Sustainability | BALANCE | 1.62 |
| Design Affinity | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sports Activity | POWER | 1.35 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.6% |
| Poland | 7.4% |
| Spain | 6.0% |
See JYSK audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does JYSK have in Germany?
JYSK has an estimated audience of 8,032,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JYSK fans?
75.1% of JYSK fans are female, 24.9% are male, with an average age of 39.9 years.
Which brands do JYSK fans like most?
JYSK fans show strongest brand affinity for Woolworths (17.46×), Sonnenklar.TV (11.92×), and Netto Marken-Discount (4.87×) over the country average.
Where do JYSK fans live in Germany?
JYSK fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,851,604), Bayern (reach 1,079,999), and Niedersachsen (reach 1,051,636). These three regions account for the largest share of the active audience.
What other brands do JYSK fans also like?
Beyond JYSK itself, the audience over-indexes on Sonnenklar.TV (11.92×), Netto Marken-Discount (4.87×), Ernsting's family (7.77×), and Rossmann (5.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.