Roller Audience in Germany
Roller has an estimated audience of 3,611,653 people in Germany. 67.9% are female, 32.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Home Office, Progressive rock, Saving, Figure painting (hobby).
The average Roller fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Home Office, Progressive rock, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Roller audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Roller fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.1 |
| Estimated audience size | 3,611,653 |
Audience persona
The typical Roller fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 821,595 | 1.04× |
| Baden-Württemberg | 378,984 | 0.77× |
| Bayern | 271,279 | 0.47× |
| Niedersachsen | 266,285 | 0.76× |
| Sachsen | 230,565 | 1.3× |
| Hessen | 218,951 | 0.8× |
| Rheinland-Pfalz | 171,542 | 0.95× |
| Brandenburg | 155,819 | 1.39× |
| Sachsen-Anhalt | 145,476 | 1.55× |
| Thüringen | 141,524 | 1.54× |
| Schleswig-Holstein | 133,572 | 1.03× |
| Berlin | 109,666 | 0.68× |
| Mecklenburg-Vorpommern | 75,918 | 1.1× |
| Hamburg | 67,072 | 0.82× |
| Saarland | 46,713 | 1.05× |
| Bremen | 23,205 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Home Office | 2.05× | Business & Career |
| Progressive rock | 2.11× | Music & Radio |
| Saving | 1.75× | Business & Career |
| Figure painting (hobby) | 2.93× | Arts & Culture |
| Ireen Sheer | 1.71× | Music & Radio |
| Esra Erol | 3.25× | Movies & TV |
| Emil Nolde | 3.02× | Arts & Culture |
| Bank account | 1.68× | Business & Career |
| Haitian Vodou | 1.64× | Politics & Society |
| Headhunters (film) | 2.43× | Movies & TV |
| Ipekyol | 2.08× | Shopping |
| Video izle | 1.65× | |
| Information sensitivity | 2.39× | Technology & Electronics |
| Durban University of Technology | 2.24× | Business & Career |
| Standing rib roast | 3.4× | Food & Beverages |
| Soldering iron | 2.19× | Home & Garden |
| Roger Federer | 1.54× | Sports |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Cloppenburg | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.42 |
| Family Orientation | CONSERVATISM | 1.19 |
| Creativity | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.13 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.5% |
| United States | 3.3% |
| France | 3.0% |
See Roller audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Roller have in Germany?
Roller has an estimated audience of 3,611,653 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Roller fans?
67.9% of Roller fans are female, 32.1% are male, with an average age of 40.1 years.
Which brands do Roller fans like most?
Roller fans show strongest brand affinity for Rossmann (2.14×), Home Office (2.05×), and Progressive rock (2.11×) over the country average.
Where do Roller fans live in Germany?
Roller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 821,595), Baden-Württemberg (reach 378,984), and Bayern (reach 271,279). These three regions account for the largest share of the active audience.
What other brands do Roller fans also like?
Beyond Roller itself, the audience over-indexes on Home Office (2.05×), Progressive rock (2.11×), Saving (1.75×), and Figure painting (hobby) (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.