Countertop Audience in Germany
Countertop has an estimated audience of 2,970,376 people in Germany. 65.4% are female, 34.6% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Microwave oven, Kitchen stove, Cabinetry, Sink, Refrigerator.
The average Countertop fan in Germany is 45.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Microwave oven, Kitchen stove, Cabinetry, with strongest over-indexing on Microwave oven (9.04× the country average). Demographically, the Countertop audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Countertop fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.0 |
| Estimated audience size | 2,970,376 |
Audience persona
The typical Countertop fan in Germany is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 600,879 | 1.26× |
| Nordrhein-Westfalen | 515,554 | 0.79× |
| Baden-Württemberg | 443,589 | 1.09× |
| Niedersachsen | 328,554 | 1.14× |
| Hessen | 232,783 | 1.03× |
| Rheinland-Pfalz | 185,494 | 1.25× |
| Sachsen | 136,228 | 0.94× |
| Berlin | 116,567 | 0.88× |
| Schleswig-Holstein | 110,190 | 1.03× |
| Brandenburg | 95,807 | 1.04× |
| Sachsen-Anhalt | 76,366 | 0.99× |
| Thüringen | 72,403 | 0.96× |
| Hamburg | 57,833 | 0.86× |
| Mecklenburg-Vorpommern | 52,344 | 0.92× |
| Saarland | 35,414 | 0.97× |
| Bremen | 21,593 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Microwave oven | 9.04× | Home & Garden |
| Kitchen stove | 7.96× | Home & Garden |
| Cabinetry | 7.24× | Home & Garden |
| Sink | 5.77× | Home & Garden |
| Refrigerator | 4.73× | Home & Garden |
| Water | 3.36× | Food & Beverages |
| ImmoScout24 | 2.6× | Home & Garden |
| Roller | 4.45× | Home & Garden |
| Kitchen | 2.34× | Home & Garden |
| Discount stores | 1.64× | Shopping |
| Gala | 1.97× | News |
| Lidl | 1.75× | Shopping |
| Cooking | 1.63× | Food & Beverages |
| Architecture | 1.91× | Business & Career |
| Immowelt | 2.34× | Home & Garden |
| Obi (store) | 1.61× | Shopping |
| Bauhaus | 1.75× | Shopping |
| Oven | 2.89× | Home & Garden |
| REWE | 1.58× | Shopping |
| Bathroom | 2.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 7.61 |
| Design Affinity | PREMIUM | 2.45 |
| DIY Mentality | THRILL | 2.29 |
| Indulgence | JOY | 1.67 |
| Creativity | OPEN | 1.6 |
| Convenience Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| United Kingdom | 8.2% |
| India | 6.1% |
See Countertop audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Countertop have in Germany?
Countertop has an estimated audience of 2,970,376 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Countertop fans?
65.4% of Countertop fans are female, 34.6% are male, with an average age of 45.0 years.
Which brands do Countertop fans like most?
Countertop fans show strongest brand affinity for Microwave oven (9.04×), Kitchen stove (7.96×), and Cabinetry (7.24×) over the country average.
Where do Countertop fans live in Germany?
Countertop fans in Germany are most concentrated in Bayern (reach 600,879), Nordrhein-Westfalen (reach 515,554), and Baden-Württemberg (reach 443,589). These three regions account for the largest share of the active audience.
What other brands do Countertop fans also like?
Beyond Countertop itself, the audience over-indexes on Kitchen stove (7.96×), Cabinetry (7.24×), Sink (5.77×), and Refrigerator (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Countertop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.