Rascasse Audience Intelligence

Countertop Audience in Germany

A data profile of the people who buy, follow and care about Countertop in Germany — modelled from more than twelve digital signal sources. Countertop has an estimated audience of 2,970,376 people in Germany.

#1309among Topic in Germany#182in Home & Garden

The average Countertop fan in Germany is 45.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Microwave oven, Kitchen stove, Cabinetry, with strongest over-indexing on Microwave oven (9.04× the country average).

Demographically, the Countertop audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Countertop fan in Germany is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Countertop profile in Germany.

Audience size
3M
in Germany
Gender
65.4%♀
34.6% male
Age
45.0
average years
Country rank
#2141
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Countertop fans

65.4% are female, 34.6% are male, average age 45.0.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Countertop audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age45.0
Estimated audience size2,970,376
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Countertop audience in Germany
Age bracketShare%
16-195%
20-2915%
30-3925%
40-4927%
50+29%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Countertop audience comes from Germany.

Worldwide audience distribution share by country for Countertop
CountryShare
United States34.0%
United Kingdom8.2%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Countertop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Countertop fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.23×
02Rheinland-Pfalz~200K1.22×
03Niedersachsen~300K1.12×
04Baden-Württemberg~400K1.09×
05Hessen~200K1.04×
06Schleswig-Holstein~100K1.02×
07Brandenburg~90K1.01×
08Saarland~40K1.01×
09Sachsen-Anhalt~80K1.00×
10Thüringen~70K0.96×
11Sachsen~100K0.94×
12Mecklenburg-Vorpommern~50K0.94×
13Bremen~20K0.94×
14Hamburg~60K0.89×
15Berlin~100K0.88×
16Nordrhein-Westfalen~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Countertop, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Countertop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Countertop audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden9.04×
02Kitchen stoveHome & Garden7.96×
03CabinetryHome & Garden7.24×
04SinkHome & Garden5.77×
05RefrigeratorHome & Garden4.73×
06RollerHome & Garden4.45×
07WaterFood & Beverages3.36×
08OvenHome & Garden2.89×
09ImmoScout24Home & Garden2.60×
10BathroomHome & Garden2.35×
11KitchenHome & Garden2.34×
12ImmoweltHome & Garden2.34×
13ArchitectureBusiness & Career1.91×
14LidlShopping1.75×
15BauhausShopping1.75×
16Discount storesShopping1.64×
17CookingFood & Beverages1.63×
18Obi (store)Shopping1.61×
19Netto Marken-DiscountShopping1.61×
20REWEShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Countertop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Countertop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.08×
Price SensitivityPREMIUM1.41×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Countertop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
PatriotismCONSERVATISM1.00×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Countertop have in Germany?

Countertop has an estimated audience of 2,970,376 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Countertop fans?

65.4% of Countertop fans are female, 34.6% are male, with an average age of 45.0 years.

03

Which brands do Countertop fans like most?

Countertop fans show strongest brand affinity for Microwave oven (9.04×), Kitchen stove (7.96×), and Cabinetry (7.24×) over the country average.

04

Where do Countertop fans live in Germany?

Countertop fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Countertop fans also like?

Beyond Countertop itself, the audience over-indexes on Kitchen stove (7.96×), Cabinetry (7.24×), Sink (5.77×), and Refrigerator (4.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Countertop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Countertop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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