Water Audience in Germany
Water has an estimated audience of 9,647,517 people in Germany. 55.8% are female, 44.2% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Esra Erol, Home Delivery, Corfu (regional unit).
The average Water fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Esra Erol, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Water audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.1 |
| Estimated audience size | 9,647,517 |
Audience persona
The typical Water fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,222,843 | 1.05× |
| Bayern | 2,006,103 | 1.29× |
| Baden-Württemberg | 1,319,091 | 1× |
| Hessen | 1,287,314 | 1.75× |
| Niedersachsen | 813,977 | 0.87× |
| Berlin | 643,648 | 1.49× |
| Rheinland-Pfalz | 511,513 | 1.06× |
| Sachsen | 372,537 | 0.79× |
| Schleswig-Holstein | 367,079 | 1.06× |
| Brandenburg | 230,291 | 0.77× |
| Hamburg | 228,758 | 1.05× |
| Sachsen-Anhalt | 163,552 | 0.65× |
| Thüringen | 159,271 | 0.65× |
| Mecklenburg-Vorpommern | 108,969 | 0.59× |
| Bremen | 96,132 | 1.17× |
| Saarland | 92,284 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.11× | Cars & Mobility |
| Esra Erol | 3.71× | Movies & TV |
| Home Delivery | 1.8× | Food & Beverages |
| Corfu (regional unit) | 1.92× | Travel & Leisure |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Theocracy | 5× | Music & Radio |
| Volvo V60 | 2.26× | Cars & Mobility |
| Golem | 1.53× | Technology & Electronics |
| Cachorro | 1.67× | Pets & Animals |
| Glashütte | 1.76× | Travel & Leisure |
| The Equalizer | 1.99× | Movies & TV |
| Throne of Glass | 2.13× | Literature |
| Medieval fantasy | 4.2× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.85× | Sports |
| Viator | 2.08× | Travel & Leisure |
| Kocaelispor | 2.02× | Sports |
| La Crosse, Wisconsin | 1.85× | Travel & Leisure |
| Carrie (novel) | 1.85× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Germany
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Water have in Germany?
Water has an estimated audience of 9,647,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water fans?
55.8% of Water fans are female, 44.2% are male, with an average age of 40.1 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.11×), and Esra Erol (3.71×) over the country average.
Where do Water fans live in Germany?
Water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,222,843), Bayern (reach 2,006,103), and Baden-Württemberg (reach 1,319,091). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Škoda Kodiaq (2.11×), Esra Erol (3.71×), Home Delivery (1.8×), and Corfu (regional unit) (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.