Water Audience in Germany
Water has an estimated audience of 9,647,517 people in Germany. 55.8% are female, 44.2% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, German television comedy, Transfermarkt, Hygiene.
The average Water fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (7.06× the country average). Demographically, the Water audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.1 |
| Estimated audience size | 9,647,517 |
Audience persona
The typical Water fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,222,843 | 1.05× |
| Bayern | 2,006,103 | 1.29× |
| Baden-Württemberg | 1,319,091 | 1× |
| Hessen | 1,287,314 | 1.75× |
| Niedersachsen | 813,977 | 0.87× |
| Berlin | 643,648 | 1.49× |
| Rheinland-Pfalz | 511,513 | 1.06× |
| Sachsen | 372,537 | 0.79× |
| Schleswig-Holstein | 367,079 | 1.06× |
| Brandenburg | 230,291 | 0.77× |
| Hamburg | 228,758 | 1.05× |
| Sachsen-Anhalt | 163,552 | 0.65× |
| Thüringen | 159,271 | 0.65× |
| Mecklenburg-Vorpommern | 108,969 | 0.59× |
| Bremen | 96,132 | 1.17× |
| Saarland | 92,284 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.06× | Literature |
| Tagesschau | 2.69× | Movies & TV |
| German television comedy | 6.37× | Movies & TV |
| Transfermarkt | 2.89× | Sports |
| Hygiene | 3.28× | Beauty & Wellness |
| Pets | 1.65× | Pets & Animals |
| Country rap | 5.13× | Music & Radio |
| Allgäu | 5.15× | Travel & Leisure |
| Spiegel Online | 1.78× | News |
| Countertop | 4.5× | Home & Garden |
| Headphones | 4.4× | Technology & Electronics |
| Family | 1.62× | Kids & Family |
| Bedroom furniture | 3.72× | Home & Garden |
| Western Union | 3.18× | Business & Career |
| Automobiles | 1.6× | Cars & Mobility |
| Vacations | 2.07× | Travel & Leisure |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Plumbing | 3.15× | Home & Garden |
| Westdeutscher Rundfunk | 2.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Germany
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Water have in Germany?
Water has an estimated audience of 9,647,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water fans?
55.8% of Water fans are female, 44.2% are male, with an average age of 40.1 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Satire (7.06×), Tagesschau (2.69×), and German television comedy (6.37×) over the country average.
Where do Water fans live in Germany?
Water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,222,843), Bayern (reach 2,006,103), and Baden-Württemberg (reach 1,319,091). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Tagesschau (2.69×), German television comedy (6.37×), Transfermarkt (2.89×), and Hygiene (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.