A data profile of the people who buy, follow and care about Water in Canada — modelled from more than twelve digital signal sources. Water has an estimated audience of 8,877,556 people in Canada.
The average Water fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Real property, Cabinetry, Refrigerator, with strongest over-indexing on Real property (1.78× the country average).
Demographically, the Water audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Water fan in Canada is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Water profile in Canada.
54.7% are female, 45.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.4 |
| Estimated audience size | 8,877,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Water audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
Where the Water audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~3M | 2.73× | |
| 02 | Saskatchewan | ~300K | 1.19× | |
| 03 | Manitoba | ~400K | 1.11× | |
| 04 | Ontario | ~4M | 1.02× | |
| 05 | British Columbia | ~1.5M | 1.02× | |
| 06 | Nova Scotia | ~200K | 0.79× | |
| 07 | New Brunswick | ~200K | 0.74× | |
| 08 | Prince Edward Island | ~20K | 0.55× | |
| 09 | Newfoundland and Labrador | ~70K | 0.54× | |
| 10 | Quebec | ~800K | 0.37× |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.43× | ||
| 02 | Schlager music | Music & Radio | 2.43× | ||
| 03 | Italo disco | Music & Radio | 2.14× | ||
| 04 | Water filter | Food & Beverages | 1.96× | ||
| 05 | Bottled water | Food & Beverages | 1.95× | ||
| 06 | Duvet | Home & Garden | 1.93× | ||
| 07 | Cabinetry | Home & Garden | 1.90× | ||
| 08 | Diplomacy | Politics & Society | 1.89× | ||
| 09 | Real property | Home & Garden | 1.78× | ||
| 10 | Refrigerator | Home & Garden | 1.73× | ||
| 11 | Hulk Hogan | Sports | 1.68× | ||
| 12 | Malt whisky | Food & Beverages | 1.66× | ||
| 13 | Image scanner | Technology & Electronics | 1.66× | ||
| 14 | Scentsy | Home & Garden | 1.62× | ||
| 15 | Blanket | Home & Garden | 1.60× | ||
| 16 | Dehumidifier | Home & Garden | 1.60× | ||
| 17 | Ramen | Food & Beverages | 1.59× | ||
| 18 | Bored Panda | Internet & Social Media | 1.58× | ||
| 19 | Western Union | Business & Career | 1.53× | ||
| 20 | Apple cider vinegar | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Sustainability | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.95× |
Water has an estimated audience of 8,877,556 people in Canada, concentrated in Ontario and Alberta.
54.7% of Water fans are female, 45.3% are male, with an average age of 42.4 years.
Water fans show strongest brand affinity for Real property (1.78×), Cabinetry (1.9×), and Refrigerator (1.73×) over the country average.
Water fans in Canada are most concentrated in Ontario (reach ~4M), Alberta (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Water itself, the audience over-indexes on Cabinetry (1.9×), Refrigerator (1.73×), Non-alcoholic beverage (2.43×), and Western Union (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.