Water Audience in Canada
Water has an estimated audience of 8,877,556 people in Canada. 54.7% are female, 45.3% are male, average age 42.4. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Real property, Cabinetry, Refrigerator, Non-alcoholic beverage, Western Union.
The average Water fan in Canada is 42.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Real property, Cabinetry, Refrigerator, with strongest over-indexing on Real property (1.78× the country average). Demographically, the Water audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.4 |
| Estimated audience size | 8,877,556 |
Audience persona
The typical Water fan in Canada is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,785,760 | 1.02× |
| Alberta | 2,996,554 | 2.73× |
| British Columbia | 1,360,949 | 1.02× |
| Quebec | 785,773 | 0.37× |
| Manitoba | 368,589 | 1.11× |
| Saskatchewan | 335,205 | 1.19× |
| Nova Scotia | 209,961 | 0.79× |
| New Brunswick | 151,024 | 0.74× |
| Newfoundland and Labrador | 73,582 | 0.54× |
| Prince Edward Island | 23,978 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.78× | Home & Garden |
| Cabinetry | 1.9× | Home & Garden |
| Refrigerator | 1.73× | Home & Garden |
| Non-alcoholic beverage | 2.43× | Food & Beverages |
| Western Union | 1.53× | Business & Career |
| Blanket | 1.6× | Home & Garden |
| Bored Panda | 1.58× | Internet & Social Media |
| Water filter | 1.96× | Food & Beverages |
| Bottled water | 1.95× | Food & Beverages |
| Duvet | 1.93× | Home & Garden |
| Malt whisky | 1.66× | Food & Beverages |
| Ramen | 1.59× | Food & Beverages |
| Dehumidifier | 1.6× | Home & Garden |
| Italo disco | 2.14× | Music & Radio |
| Hulk Hogan | 1.68× | Sports |
| Image scanner | 1.66× | Technology & Electronics |
| Scentsy | 1.62× | Home & Garden |
| Diplomacy | 1.89× | Politics & Society |
| Apple cider vinegar | 1.51× | Food & Beverages |
| Schlager music | 2.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.14 |
| Individualism | JOY | 1.08 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Canada
- Tea (7,190,483)
- Milk (4,505,338)
- Soft drinks (3,895,134)
- Espresso (2,083,909)
- Energy drinks (1,995,682)
Frequently asked questions
How many fans does Water have in Canada?
Water has an estimated audience of 8,877,556 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Water fans?
54.7% of Water fans are female, 45.3% are male, with an average age of 42.4 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Real property (1.78×), Cabinetry (1.9×), and Refrigerator (1.73×) over the country average.
Where do Water fans live in Canada?
Water fans in Canada are most concentrated in Ontario (reach 3,785,760), Alberta (reach 2,996,554), and British Columbia (reach 1,360,949). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Cabinetry (1.9×), Refrigerator (1.73×), Non-alcoholic beverage (2.43×), and Western Union (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.