A data profile of the people who buy, follow and care about Water in India — modelled from more than twelve digital signal sources. Water has an estimated audience of 11,958,512 people in India.
Water has an estimated audience of 11,958,512 people in India. 30.0% are female, 70.0% are male, average age 33.3. Top brand affinities: Cabinetry, Refrigerator, Water purification, Embroidery, Real property.
Top brand affinities include Cabinetry, Refrigerator, Water purification, with strongest over-indexing on Cabinetry (3.2× the country average).
Demographically, the Water audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Water fan in India is more male, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Cabinetry.
The key figures that characterise the Water profile in India.
30.0% are female, 70.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 33.3 |
| Estimated audience size | 11,958,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Water audience comes from India.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water purification | Food & Beverages | 4.83× | ||
| 02 | Bottled water | Food & Beverages | 3.95× | ||
| 03 | Cabinetry | Home & Garden | 3.20× | ||
| 04 | Amsterdam | Travel & Leisure | 2.61× | ||
| 05 | Refrigerator | Home & Garden | 2.26× | ||
| 06 | Plumbing | Home & Garden | 2.07× | ||
| 07 | Schneider Electric | Technology & Electronics | 1.96× | ||
| 08 | Real property | Home & Garden | 1.92× | ||
| 09 | Crochet | Home & Garden | 1.89× | ||
| 10 | Sewing machine | Home & Garden | 1.85× | ||
| 11 | Google News | News | 1.74× | ||
| 12 | Rice | Food & Beverages | 1.71× | ||
| 13 | Pizza | Food & Beverages | 1.69× | ||
| 14 | Seafood | Food & Beverages | 1.63× | ||
| 15 | Videography | Internet & Social Media | 1.59× | ||
| 16 | Leather | Fashion & Accessoires | 1.56× | ||
| 17 | Genetics | Kids & Family | 1.56× | ||
| 18 | Embroidery | Home & Garden | 1.53× | ||
| 19 | Sewing | Home & Garden | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Sustainability | BALANCE | 1.23× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.78× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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